Neset Irsik

Associate Partner at OakTreeMe / ICF trained Executive Coach at OakTreeMe
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Contact Information
Location
Eindhoven, North Brabant, Netherlands, NL
Languages
  • English Full professional proficiency
  • Dutch Native or bilingual proficiency
  • Turkish Native or bilingual proficiency
  • German Limited working proficiency

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Jan Timmerman

When I worked with Neset, I was deeply impressed with the rare combination of his detailed business insights with high levels of empathy and strong focus on results. Because of this combination and his proven track record of satisfying customer needs, I would strongly recommend him for general management positions in B2B environments. He is a great person to work with and someone who can be trusted 100%!

Taha K.

During my internship at Philips Lighting, writing a marketing plan for 4 markets, Neset coached me on challenging topics. The coaching I received, has helped me with the development of my skills which has led to successfully finishing the marketing plan. I am very glad I had the opportunities to be coached by Neset. Without these skills, I would not have had the opportunity to work at large tech companies, such as Google and LinkedIn. I highly recommend Neset as his people management and business knowledge will be of high value for other professionals and businesses.

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Experience

    • Netherlands
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Associate Partner at OakTreeMe / ICF trained Executive Coach
      • May 2022 - Present
    • United States
    • Advertising Services
    • General Manager | Business Leader - Global Business Unit Digital Projection Lighting
      • Jan 2018 - May 2022

      As a General Manager I am responsible for global End2End business of projector lighting (~80M€, 250fte). Being the world-wide market leader we serve projector manufacturers like EPSON, Maxell, Optoma,Barco,Acer,Benq,Sony and multiple distributors for replacement lamps in USA,Europe and Asia. My team is spread over locations in Shanghai, Taipei, Tokyo and Turnhout (Belgium) covering supply chain, manufacturing,marketing and sales. We achieve our results via being a Change Leader, People & competence focused and developing key account strategies. Reporting to the Business Group Manager | Board Member of signify 1. Defined "last man standing" strategy displacing competition in a declining market for conventional lighting. 2. Addressed after market business growth via distribution channel by private labeling and sub-branding 3. Achieved market share growth (in 2019 ~50%) combined with maximizing cash flow growth, NPS leader Show less

    • Appliances, Electrical, and Electronics Manufacturing
    • General Manager | Business Leader - Global Business Unit Lamp Electronics
      • Jul 2016 - Dec 2017

      As a General Manager I was responsible for the global Business Unit, Lamp Electronics covering professional applications like Retail lighting, Outdoor lighting, Horticulture lighting and Office lighting. As we gained market share in a declining market for conventional lighting, we adapted our strategy and organisation to become the "Last man standing" in the market and sustained our NPS leadership. My team was located in Eindhoven, Shanghai and Chicago. Reported to the Business Group Manager | Board Member1 Defined "conversion" strategy for the US market displacing competition in distribution channel2 Executed differentiated sales strategies per region targeting selected competition3 Achieved market share growth of 5 basis points and maximizing profitability4 Golden tail strategy creation\execution, with relevant market clusters and sales organizations Show less

    • Sr. Director LED systems & Lamp Drivers Europe
      • Jan 2013 - Jun 2016

      I was responsible for the OEM business in Europe serving the Luminaire manufacturers like Zumtobel, Trilux,Fagerhult, Schreder with electronics for lamp as well as LED applications. The whole industry was embarking on a transformation from Lamp to LED lighting thus the key themes during this period were; transformation of competencies and skills, technology, products and organisation towards the new era together with sustaining our leadership position in the conventional business.1 Business transformation to address "new" requirements of customers with LED lighting2 Focus on business development via partnerships and long term roadmapping3 Global resposibility for the Linear LED modules business (90M€)4 Market share growth in conventional lighting technologies with key account programs in the OEM channel and Distribution channel5 Leading the Innovation-to-Market (I2M) process in EMEA for LED systems from strategy to market introduction, with relevant market clusters and sales organizations reaching >50% growth Show less

    • Sr. Director Marketing Lamp Electronics (EMEA)
      • Jan 2008 - Jan 2013

      * Responsible for Product management and Marketing of Lamp Drivers in EMEA* Strategic alliances with major OEM customers and partnerships with key accounts* Collaborative roadmapping with key accounts* Executed Marketing Excellence program in EMEA.* Collaborated with industry partners for standardization (e.g. ZVEI)Cross region, marketing strategy, category management, commercial leader,competetiveness Leveraged electronic HID driver technology globally, achieving 40% growth, halved R&D budget, regional (marketing) strategies, increased profitability. Strategic alliances with Tridonic, Sylvania, VS and partnership with key accounts. Last year (2010) included the General Manager role Show less

    • Business Line Manager - Special Lighting Applications
      • 2006 - 2008

      * Special Lighting applications for LCD-TV, Solar and Automotive lighting* Launched electronics for LCD-TV backlighting for Philips and LG (Aptura)* Integrated Lighting Controls product group to BG Lighting Electronics* Divested automotive Business group to Flextronics* Due-Diligence of a Solar acquisition

    • Senior program Manager New Business Opportunities
      • 2004 - 2006

      * Responsible for business creation with electronics for special lighting applications* Introduced new business development process and created NBO business unit* With Cambridge-Consultants Ltd generated concepts for new segments* Structured idea mngmnt, Business creation, Strategic marketing, integrated approach* Resulted in start-up of three concrete businesses

    • Factory Manager volume production
      • Jun 2001 - 2004

      * Responsible for operations footprint and industrial strategy* Transfered Lighting electronics operations to Poland, Pila and Ketrzyn* Introduced first outsourced manufacturing for Lighting Electronics in China, Suzhou* Revitalized operations conform world-class manufacturing for Digital Projection Lighting (DPL)

    • Netherlands
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Operations manager
      • 1997 - Jun 2001

      * Responsible for operations ~180fte, 90M€* Applied Toyota production systems KAIZEN, 5S,JIT,HOSHIN* World Class Manufacturing* Introduced ERP system

    • European Repair Center Supervisor
      • 1994 - 1997

      * Centralised srevice center europe to Den Bosch* Introduced failure management system feedback to product quality* Improved customer satisfaction, 48hrs service and 7 days reporting back

    • Quality Assurance Supervisor
      • Mar 1990 - 1994

      * Responsible for the manufacturing quality of Temperature controllers and Programmable logic controllers (PLC)* Achieved ISO-9000 certification* Reached quality levels of <100ppm

Education

  • University of Pennsylvania - The Wharton School
    Philips Octagon Leadership development program, Octagon
    2009 - 2009
  • ESSEC Business School
    Master of Business Administration - MBA
    2003 - 2004
  • INSEAD
    Executive program, Leading the Effective Sales Force
    2013 - 2013
  • INSEAD
    Executive program, International Marketing program
    2005 - 2005
  • Hogeschool 's-Hertogenbosch
    Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
    1986 - 1990
  • ESSEC Business School
    Executive MBA
  • ESSEC Business School
    Executive MBA

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