Nerida Currey
Digital Marketing UX and Copywriting Specialist at Excite Media- Claim this Profile
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Bio
Credentials
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Certified Optimisation & Testing Specialist
DigitalMarketerFeb, 2020- Nov, 2024 -
Certified Search Marketing Specialist
DigitalMarketerJan, 2020- Nov, 2024 -
Digital Sales
GoogleMay, 2019- Nov, 2024 -
Google Ads Foundations
GoogleMay, 2019- Nov, 2024 -
Google Mobile Specialist Certification
GoogleMay, 2019- Nov, 2024 -
Google Shopping Specialist Certification
GoogleMay, 2019- Nov, 2024 -
Google Video Specialist Certification
GoogleMay, 2019- Nov, 2024 -
Google My Business Basics
Google My BusinessMar, 2019- Nov, 2024 -
Google Display Specialist Certification
GoogleMar, 2018- Nov, 2024 -
Google Search Specialist Certification
GoogleMar, 2018- Nov, 2024 -
Google Analytics Individual Qualification
Google AnalyticsFeb, 2018- Nov, 2024 -
Diploma in Digital Marketing
Shaw Academy World's Largest Live Online #Educator.Dec, 2015- Nov, 2024 -
Diploma in Social Media and Online Reputation Management
Shaw Academy World's Largest Live Online #Educator.Dec, 2015- Nov, 2024 -
Certificate IV in Training and Assessment
Sejumi InstituteSep, 2012- Nov, 2024 -
Bachelor of Communication (Marketing, Journalism)
Griffith UniversityOct, 2010- Nov, 2024 -
Diploma of Events
TAFE Queensland East Coast
Experience
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Excite Media
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Marketing UX and Copywriting Specialist
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Oct 2021 - Present
Providing specialist digital marketing, website user experience, and copywriting services for a wide range of businesses, organisations and applications. ✓ Websites ✓ Landing pages ✓ Blog articles ✓ Email newsletters ✓ Facebook Ads ✓ Google Ads ✓ Digital marketing campaigns ✓ SEO metadata ✓ Marketing material ✓ And more... More about Excite Media: We're experts at growing businesses with strategic websites and digital marketing Our team of digital marketers will look at the big picture and build a digital strategy around what will grow your revenue as quickly as possible. Show less
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Nerida Currey Music
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Greater Brisbane Area
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Performing Solo Musician (Weekends)
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Aug 2021 - Present
Alongside my full-time career in marketing, I also operate as a performing (gigging) musician on weekends, with my Sole Trader musician business, Nerida Currey Music. I perform around Brisbane, Sunshine Coast and Gold Coast. ABOUT NERIDA CURREY MUSIC Nerida Currey is a Brisbane covers musician, solo singer/songwriter & acoustic guitarist. With a mid-tempo, uplifting, vibrant, bright, and cheery performance style, and a professional, friendly and warm stage presence. Nerida’s set list includes pop, country, RnB, 90s, 200s, all-time favourites and the hits of today, covered in her unique acoustic style. Her ability to create great vibes lifts the mood of any room. View more/book Nerida at https://www.musoapp.com.au/app/artist-profile or follow her on socials @nerida.currey.music Show less
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Voice On Call
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Queensland, Australia
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Voiceover Specialist / Voice Actor (Part-Time/As-Needed)(Sole Trader)
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Apr 2020 - Present
I own, operate and manage my Voice On Call business, as a sole trader, on an ad-hoc/as-needed basis, outside of my full-time role in marketing. Officially launched in 2020, Voice On Call is a voiceover services company. MORE ABOUT VOICE ON CALL: Voice on Call offers voice work, voiceovers, narration, scriptwriting, audio production & audio editing services on a project-by-project basis. I have a great home studio & love helping out clients in these areas. My experience in voice work spans back to the beginning of my career, where I worked on-air at two different radio stations. Throughout my career, I have continued to write and narrate audio scripts for TVC, video, radio ads and other audio for businesses. I also have another business, Nerida Currey Music, where I am a performing solo musician on weekends. Through my work as a musician, I keep my voice and audio editing skills finely honed, which translates into the excellent quality of my voice acting and voiceover services. Show less
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Marketing On Call
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Queensland, Australia
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Owner / Operator / Founder
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Apr 2020 - Nov 2021
In April 2020 I officially launched Marketing On Call, a marketing services business, offering a host of specialty marketing services to clients across industries. I have since ceased operation of this business, after realising that I instead prefer to put my marketing skills to use in a full-time capacity, as a specialist member of a marketing team, and would like to focus on my time outside of my full-time role on my work as a weekend solo musician. MORE ABOUT MARKETING ON CALL: "Marketing services, on call when you need them. With your marketing, digital, content & creative guru." Through Marketing On Call, I offered expert help across a range of specialities honed throughout my career. "Think of me as your on-call marketing support. I’m here to assist with what you need, when you need it, on a project-by-project basis. More about me? I love producing compelling social media & digital content; writing copy that resonates with audiences; delivering killer marketing strategies, digital campaigns & ads with solid return on investment and producing great content. I nerd out on data & analytics, thrive on everything creative and get my kicks out of providing consultation, advice, training & support in the areas I love. Let me help you smash your business goals. Get in touch today." Show less
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Vandalist
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Australia
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Marketing Services
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1 - 100 Employee
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Composer of Digital
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Jan 2021 - Jul 2021
As Composer of Digital at KnightRiley Strategic Marketing, I lead the Digital Marketing Activity for the agency and its clients. The role involved providing strategic marketing excellence, and out-of-the-box solutions, to our amazing clients and putting my skills, passions, experience, quirks and expertise to great use. Working with the KnightRiley team was a constant motivation and drive to deliver the best quality work, be my best strategic, marketing and creative self, and thoroughly enjoy the process. With a strong focus on: ✓ Strategic Marketing ✓ Digital Marketing ✓ SEO ✓ SEM ✓ Strategic consultation ✓ Advanced reporting and data analytics, conversion tracking ✓ Leads and conversion-focused marketing activity ✓ Website Conversion Optimisation ✓ Social Media Management ✓ Social Media Marketing, Advertising & Strategy ✓ Google Ads ✓ Creative genius - copywriting, content and more. ✓ Outside-the-box thinking and eyebrow-raising marketing. ✓ Supplier and client management, communications and liaison. Show less
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Chilli - Marketing Agency
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Mar 2018 - Apr 2020
As the agency's key Digital Marketing Specialist at Chilli Group, I managed its active client paid ads accounts & digital campaigns across Google Ads, Facebook Ads Manager, Instagram, LinkedIn & YouTube. I delivered the planning, strategy, development, execution, management, ongoing support, monitoring & advanced reporting of digital marketing campaigns in these areas for Chilli's clients & new prospects. As Chilli Group's paid advertising specialist, I presented directly to client stakeholders, offering real-time expertise, on-call support and strategic direction, providing advanced reporting of results-based data and answering any questions that arose. I wrote compelling copy for digital marketing campaigns. I designed landing pages optimised to convert, developing & optimising content across all digital marketing touchpoints for maximum conversion & sound SEO practices. Core Deliverables: ✓ Manage active client paid ad accounts (over 30 active at any one time) & digital campaigns. ✓ Google Ads: Display, Search, Video, Shopping ✓ Facebook Ads, Instagram, LinkedIn, YouTube ✓ Digital Strategy ✓ Social Media Management & Advertising ✓ Content Marketing, Copywriting for Conversion ✓ PPC & SEM ✓ SEO ✓ Google Analytics & Goal Tracking ✓ Reporting & Data Analysis ✓ Accountability for results & strategic direction ✓ Content Marketing ✓ Copywriting ✓ Campaign development & management ✓ Website optimisation ✓ Google My Business, Apple Maps & other organic platforms ✓ Real-time support, strategy, advice, reporting & expertise for client stakeholders. Show less
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Springfree Trampoline
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Canada
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Sporting Goods Manufacturing
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1 - 100 Employee
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Content & Social Media
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Mar 2016 - Feb 2018
I produced all marketing copywriting for Springfree Australia, including web content, blog, EDM and other collateral. I also managed all social media across national and global channels, paid Facebook ad strategy, activation, optimisation & reporting. ✓ Copywriting ✓ Content marketing ✓ Website content ✓ Website UX (User Experience) ✓ Blog writing ✓ Article writing, marketing materials, collateral ✓ Email campaigns ✓ Social media management ✓ Advertising ✓ Customer journey marketing ✓ Marketing strategy ✓ Digital marketing ✓ Campaign strategy, development, activation & management ✓ branding, awareness, traffic, lead generation, conversion, retention ✓ Advanced reporting ✓ Presentation to global, national, state and local teams ✓ Public liaison & community engagement ✓ PR, press releases ✓ Media spokesperson, media statements, brand representation ✓ Online reputation management, reviews, public response ACHIEVEMENTS: ✓ Increased Facebook direct conversions +153% YOY (2016:2017) ✓ Raised Facebook website purchase conversion value +237% YOY (2016:2017) ✓ Lowered Facebook cost per website purchase -44% YOY (2016:2017) ✓ Raised Facebook website purchase ROAS +138% YOY (2016:2017) ✓ Raised Facebook website ads to cart +129% YOY (2016:2017) ✓ Increased Facebook link CTR by +159% YOY (2015:2016) and +20% YOY (2016:2017) ✓ Increased Facebook link clicks by +267% YOY (2015:2016) and +4% YOY (2016:2017) ✓ Improved lead generation quality & increased leads +113% YOY while decreasing CPL -7% YOY ✓ Overhauled the SM advertising strategy. To create an objective-based and audience-based strategy. ✓ Revamped the blog strategy ✓ Produced over 100 quality blogs relevant to target audiences for Springfree and third-party publishers. ✓ Took part in new product launches, producing branding & copywriting for new products & a full global rebrand. ✓ Implementing eCommerce conversion tracking, tracked URLs & UTM tagging across digital advertising for better reporting insights. Show less
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Self-employed
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Queensland, Australia
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Freelance Writer, Journalist, Content Creator, Social Media Manager, Web Administrator, Blogger
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Feb 2016 - Apr 2016
✓ Social media management ✓ Content marketing, content creation ✓ Copywriting ✓ Journalism/writing ✓ Blogging ✓ Website content management ✓ Website content optimisation / UX (user experience) ✓ PR, press releases ✓ Editing & proofing ✓ Editorial ✓ Social media marketing/advertising ✓ Reporting & analytics ✓ Social media management ✓ Content marketing, content creation ✓ Copywriting ✓ Journalism/writing ✓ Blogging ✓ Website content management ✓ Website content optimisation / UX (user experience) ✓ PR, press releases ✓ Editing & proofing ✓ Editorial ✓ Social media marketing/advertising ✓ Reporting & analytics
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Marketing & Social Media Coordinator
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Nov 2015 - Jan 2016
Strategising, managing and activating the marketing, website, social media, copywriting and content for The Concierge Club, Ucango Travel & Cruise Centre and The Resort Club. ✓ Email campaigns ✓ Website content management ✓ Blogging ✓ Print articles ✓ Marketing materials ✓ Advertising materials ✓ Digital marketing ✓ Traditional Marketing ✓ Marketing management & execution ✓ Reporting ✓ Content marketing ✓ Video, photo, audio content creation ✓ Copywriting ✓ Social media management ✓ Social media advertising ✓ Email marketing, newsletters ✓ Promotion & competitions management ✓ Marketing strategy Show less
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Sunshine Coast Media (SEA FM & MIX FM)
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Maroochydore, QLD (Sunshine Coast)
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Promotions & Events Co-ordinator
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Sep 2013 - Oct 2015
Co-ordinating and organising the events, Outside Broadcasts, Roadshows and promotions activities for SEA FM and MIX FM Sunshine Coast. ✓ Managing a great team of promotional staff ✓ Assisting in branding, imaging and promotion of SEA FM and MIX FM ✓ Event & function management ✓ Radio commercial voiceovers ✓ Live to air radio 'crosses' ✓ Event photo coverage ✓ Scriptwriting for radio ✓ Press Releases and PR. Co-ordinating and organising the events, Outside Broadcasts, Roadshows and promotions activities for SEA FM and MIX FM Sunshine Coast. ✓ Managing a great team of promotional staff ✓ Assisting in branding, imaging and promotion of SEA FM and MIX FM ✓ Event & function management ✓ Radio commercial voiceovers ✓ Live to air radio 'crosses' ✓ Event photo coverage ✓ Scriptwriting for radio ✓ Press Releases and PR.
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CAAMA Radio
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Alice Springs
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Senior Broadcaster/Producer
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Mar 2011 - Aug 2013
✓ Journalism ✓ Broadcast radio presentation, live to air & pre-recorded ✓ Program development ✓ Audio production and editing ✓ Award submissions ✓ Content management ✓ Content creation ✓ Scriptwriting ✓ Copywriting ✓ Radio journalism ✓ Radio production ✓ Radio presentation ✓ PR, press releases, media liaison ✓ Station representation / spokesperson ✓ Community engagement ✓ Social media management ✓ Website content management ✓Assisting the Station Manager in the day-to-day running and management of the station ✓ Training, mentoring and support of Trainee Broadcaster/Journalists ✓ Training staff in broadcasting, journalism, presentation to air, photography, online publishing, program planning, scriptwriting, social media ✓ Management of radio scheduling & automation software and music database ✓ Organising, coordinating and running live Outside Broadcasts, leading a small team ✓ Event management ✓ Staff management and policy implementation ✓ Identifying areas improvement is needed and implementing solutions with input from the Station Manager ✓ Assist in the daily production of news content for 1-hour current affairs program and 5-minute radio news bulletin ✓ Program planning and presentation ✓ Broadcasting duties (2 4-hour weekly programs + fill in for live programs when required) ✓ Management of online content, presence and social media interaction ✓ Photo and video coverage of events and photojournalism ✓ Acting Station Manager and Acting News Director when required, often for extended periods Show less
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The Wire.org
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Brisbane
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Intern
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Mar 2010 - Dec 2010
The Wire is a daily current affairs program broadcast exclusively on Community and Indigenous radio stations around Australia. I was an Intern at The Wire once a week during the final year of my Communication degree. During my internship, I would source, write, produce and present a news story or interview daily for The Wire's audio/digital and radio bulletin and publish news items online. MORE ABOUT THE WIRE: More than 5 million people across Australia can tune into any weekday, and while the numbers are big, The Wire has perhaps the most diverse audience for any individual program in any media sector. The Wire is available via the Community Radio Network satellite and the CAAMA Radio satellite to more than 200 stations in city, regional, rural and remote communities, including many remote Indigenous communities and including places with no other broadcast media. Show less
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Education
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2008 - 2010
Griffith University
Bachelor of Communication, Journalism, Marketing -
2015 - 2015
The Shaw Academy
Diploma, Foundation Digital Marketing -
2015 - 2015
The Shaw Academy
Diploma, Foundation Social Media & Online Reputation Management -
2015 - 2015
TAFE East Coast
Diploma of Events, Events -
2012 - 2013
Sejumi Institute
TAE 40110 Certificate IV in Training and Assessment, Training and Assessment
Community
