Experience

Kulicke & Soffa

• Singapore
• Semiconductor Manufacturing
• 700 & Above Employee

• Senior Product Management Manager

  • Oct 2014 - Present

  - Managed Ball Bonder Machine - Stud Bumping- Understanding of customer and market requirement for product development- Handling of customer application requirement with engineering - Managed Ball Bonder Machine - Stud Bumping- Understanding of customer and market requirement for product development- Handling of customer application requirement with engineering



Lionex Electronics (S) P/L

• Product Marketing Manager

  • Sep 2010 - Oct 2014

  • Product Marketing responsible for Vishay parts• Responsible for stock in warehouse• Push Sales for business growth• Promote parts for design in• Develop business to grow company revenue• Support customer in design issue and fault finding on design• Planner reporting to Product Marketing for overall order loading and logistic issue• Mindshare between Principal and Company for better understanding of market information • Product Marketing responsible for Vishay parts• Responsible for stock in warehouse• Push Sales for business growth• Promote parts for design in• Develop business to grow company revenue• Support customer in design issue and fault finding on design• Planner reporting to Product Marketing for overall order loading and logistic issue• Mindshare between Principal and Company for better understanding of market information



Hewlett Packard Singapore

• Senior Product Engineer

  • Oct 2008 - Sep 2010

  • Managed Manufacturing activities for New Product Introduction• Lead in manufacturing team consisting of BA, Material Engineer, Mechanical Engineer, Test Engineers. NPI PE holds the ownership of the Project Management role• Reporting to Program Manager who hold the overall ownership of the project• Overlooking of project progress ensuring schedules and objective of the project is met. • Plan for risk management and reduction in manufacturing environment• Close working relationship with Contract Manufacturer to ensure that schedules are met and products are manufactured according to quality standard set by the company• Ensuring materials, equipments are available prior to the manufacturing start process to prevent any gating of activities



Infineon Technologies AP P/L

• Technical Marketing Engineer

  • Oct 2007 - Sep 2008

  • Role as Technical Marketing Engineer is to work closely with customers as well as internal R&D engineers to design and development a reference tuner module • Requires a strong technical background in order to understand the requirements set by the customer and translating these requirement to the engineers in order to fulfil the customers as much as possible• Requires to work closely with the Regional Marketing folks for promotion of reference designs to new customers as well as current customers• Work with engineers to ensure that reference development kit and test report are delivered on schedule to customers• Successfully completed 3 customer designs for mass production which fulfil their requirement in terms of performance and deliverableso Assist customers in their development cycle using internal reference designo Provided setting required in order to achieve superior performance on the producto Assist customer in troubleshooting the end product by working closely with the R&D engineers



Infineon Technologies AP P

• System Support Engineer

  • Nov 2002 - Sep 2007

  • Role of System Support Engineers is to develop reference tuner design for customer in order to reduce their development window• Objective is to analyse, troubleshoot application modules and ensure that optimize performance is achieve in the product• Gain knowledge in the Analog and Digital domain of tuner design. Started developing analog tuner before branching out into development of digital tuner module. o Successfully completed a digital tuner module with optimize performance which met the international standard for Digital Television Broadcast for Terrestrial (DVB-T)o Module measure 10 x 15 mm which is suitable for mobile devices• Worked closely with Marketing folks for promotion of tuner reference design.o Provide technical support during customer visit to answers all technical issue from customerso Provide technical training to customers and product introduction during training• Successfully provided a Digital reference tuner module to a customero Won a NRE cost for the companyo Design outperform competitor with superior performance