Nenad Rikic

CSO & CO-OWNER at RedWood Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Belgrade, Serbia, RS
Languages
  • English Professional working proficiency
  • Russian Limited working proficiency

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Credentials

  • Google Ads Display Certification
    Skillshop
    May, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Skillshop
    May, 2023
    - Nov, 2024

Experience

    • Serbia
    • Software Development
    • 1 - 100 Employee
    • CSO & CO-OWNER
      • Feb 2023 - Present

    • United Kingdom
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Official Partner for Adriatic Region
      • Dec 2022 - Present

      If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch! Show less

    • Serbia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Co-Owner
      • Mar 2019 - Present

      Business Development: - Strategy Development - Operational planning - Management - Market overview - Defining sales strategy - Sales organization design - Defining a price policy, commercial terms, purchasing budgets, marketing budgets, etc. - Creating, tracking and analyzing KPIs - Determination of the market capacity - Competition analysis - Adjusting your company’s offer to the market demands Expansion & Start-up Projects: - Establishing and developing companies on SEE market - Overview of SEE market - Expansion on SEE market - Go-to-Market strategy, Analysis of Customers, Company, Competition, Market Segmentation in a go-to-market strategy - Strong contacts in retail real estate area (shopping malls, retail parks, etc.) - Support for building and development of retail network across SEE - Creating PL (profit and loss statement) - Defining business strategy and creating a business plan - Creating, tracking and analyzing KPIs - Strategic Planning - Business Planning - Start-Ups (support for establishing, establishing and developing) Show less

    • Non-profit Organizations
    • 1 - 100 Employee
    • Member
      • Sep 2019 - Present

  • Nefa Furniture Company
    • Belgrade, Serbia
    • GENERAL DIRECTOR, SEE
      • Nov 2017 - Feb 2019

      - Establishing company in Serbia, founding new companies in Bosnia and Herzegovina, Macedonia and Croatia. In charge for office establishment, accounting agencies, software partners, etc. - Expansion on Serbian, Bosnian, Croatia and Macedonian market. Finding new positions for store locations, negotiating, making PL for each location, contract checking, contract signing, etc. - Expansion planning for the following markets: Bulgaria, Romania, Slovenia, Hungary. Making maps of potential locations, define number of stores, PL for each store and PL for country in total. - Creating PL and sales plans for each country. Creating, monitoring and continuous improvement. Creating, tracking and analyzing KPIs for each country and department. - Defining a price policy, commercial terms, marketing budgets. - Daily running of business regarding, sales, marketing, IT, ERP, Logistics, HR, etc. - Directly responsible for 4 Country managers and SEE top management based in Belgrade. Show less

    • Serbia
    • Retail
    • 300 - 400 Employee
    • DIRECTOR FOR EU MARKETS, BOARD OF DIRECTORS MEMBER
      • May 2015 - Oct 2017

      - In charge for 3 countries, Croatia, Bulgaria and Romania.- Full responsibility for creating PL and sales plans for each country. Creating, monitoring and continuous improvement. - Running expansion on all 3 markets. Targeting new store locations, negotiating, creating PL for each location, contract checking, contract signing, etc.- Creating, tracking and analyzing KPIs for each country and department. - Defining a price policy, commercial terms, purchasing budgets, marketing budgets, etc.- Daily running of HQ office regarding, sales, purchase, marketing, IT, ERP, Logistics, HR, etc.- Directly responsible for 3 General managers and international markets support team based in Belgrade.- Board of Directors was running business with more than 200M EUR annually turnover.- Involved in all strategic decisions for whole group regarding new business opportunities, new markets, business development strategies, organizational changes and new ERP implementations. Show less

    • GENERAL MANAGER, Bosnia and Herzegovina, Macedonia, Montenegro, Kosovo and Albania
      • Aug 2013 - May 2015

      - Daily running of business regarding, sales, purchase, marketing, IT, ERP, Logistics, HR, etc.- Defining a price policy, commercial terms, marketing budgets, etc.- Full responsibility for creating PL, sales and purchase plans for each country. Creating, monitoring and continuous improvement.- Development of company in Macedonia. Business development, sales growth, etc. - Expansion on Bosnian, Macedonian, Montenegro, Kosovo and Albanian market. Making maps of potential locations, negotiating, making PL for each location, contract checking, contract signing, etc.- Running acquisition of several companies in Bosnia and Herzegovina. - Creating, tracking and analyzing KPIs for each country and department.- In charge for all strategic decisions, regarding new business opportunities, new markets, business development strategies, organizational changes and new ERP implementations.- Establishing of franchise network in Montenegro, Kosovo and Albania. Show less

    • GENERAL MANAGER, Macedonia
      • Jun 2012 - Aug 2013

      - Daily running of business regarding, sales, purchase, marketing, IT, ERP, Logistics, HR, etc.- Defining a price policy, commercial terms, marketing budgets, etc.- Full responsibility for creating PL, sales and purchase plans. Creating, monitoring and continuous improvement.- Expansion on Macedonian market. Making maps of potential locations, negotiating, making PL for each location, contract checking, contract signing, etc.- Creating, tracking and analyzing KPIs.

    • DEPUTY GENERAL MANAGER AND GENERAL RETAIL MANAGER, Bosnia and Herzegovina, Macedonia, Montenegro, Ko
      • May 2010 - Aug 2013

      - Daily running of business regarding, sales, purchase, marketing, IT, ERP, Logistics and HR. With focus on retail.- Defining of price policy, commercial terms, marketing budgets, etc.- Full responsibility for making PL, sales and purchase plans for each country. Creating, monitoring and continuous improvement.- Founding and establishing company in Macedonia. In charge for office establishment, accounting agencies, software partners, finding Country Manager, Finance Director, etc.- Expansion on Bosnian, Macedonian, Montenegro, Kosovo and Albanian market. Making maps of potential locations, negotiating, making PL for each location, contract checking, contract signing, etc.- Running acquisition of several companies in Bosnia and Herzegovina. - Creating, tracking and analyzing KPIs for each country and department.- In charge for all strategic decisions, regarding new business opportunities, new markets, business development strategies, organizational changes and new ERP implementations.- Establishing of franchise network in Montenegro, Kosovo and Albania. Show less

    • GENERAL RETAIL MANAGER, Bosnia and Herzegovina
      • Oct 2007 - May 2010

      - Development and running retail department with more than 30 stores. - Defining a price policy, commercial terms, marketing budgets, etc.- Creating sales and purchase plans for retail. Creating, monitoring and continuous improvement.- Expansion on Bosnian market. Making maps of potential locations, negotiating, creating PL for each location, contract checking, contract signing, hiring people, all marketing activities regarding openings.- In charge for the opening of the first Nike and Adidas store in Bosnia and Herzegovina.- Creating, tracking and analyzing KPIs for each store and sales staff. Show less

    • RETAIL MANAGER, Bosnia and Herzegovina
      • Sep 2006 - Oct 2007

      - Daily running of retail department and communication with other departments.- Creating sales and purchase plans by brand, category and by stores.- Defining a price policy, discounts, sales, promotions, etc.- In charge for the opening of stores. Purchase, sales staff, promotions, etc.- Creating, tracking and analyzing KPIs for each store and sales staff.

    • Serbia
    • Food and Beverage Services
    • 1 - 100 Employee
    • GENERAL MANAGER, Serbia
      • Sep 2005 - Aug 2006

      - Daily running of retail department and communication with other departments.- Creating sales and purchase plans by brand, by category and by stores.- Defining a price policy, discounts, sales, promotions, etc.- Development of wholesale network.- Creating, tracking and analyzing KPIs for each store and sales staff.

    • CONSULTANT, Serbia
      • Apr 2005 - Sep 2005

      - Project with professors from Faculty or Organizational Sciences.- Business consulting for starting a new business.- Training regarding sales steps.- Creating, tracking and analyzing of KPIs.

Education

  • Faculty of organizational sciences
    Sales, organization, marketing, KAM
    1999 - 2006
  • Military school
    1994 - 1998

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