Experience

gIDE Dental

• United States
• E-Learning Providers
• 1 - 100 Employee

• Education, Sales & Marketing Director

  • Aug 2007 - Present

  Responsible for the development and performance of corporate sales, marketing, and CE departments. I accumulate sixteen years of experience spearheading key departments for the leader in online dental continuing education. As head of sales, education and marketing, I work with our CEO and CFO to shape EOY objectives. I outline deliverables and evaluate performance by way of B2C, B2B, and social media activities and results. Corporate objectives for the departments managed surpassed executive expectations YOY. The achievements were materially viable by harvesting industry relationships, by negotiating partnership agreements, and by creating a strong corporate culture. Role activities include: - B2C prospecting and closing. On-site, online, industry shows/expos and conference sales. - B2B channel penetration. Partnership prospecting and negotiations. Affiliate and sponsor agreement negotiations. - Event planning and management. Supervise and coordinate staff activities leading to on-site CE courses/symposiums, etc. - Marketing and branding oversight. Collaborate with department staff to align marketing strategies to consumer trends. - Assist in the development of new products, services and educational programs. Show less