Marketing Manager Europe, Middle East, Australia & New Zealand

• Mar 2022 - Present

• Jun 2019 - Mar 2022

Responsible for directing the marketing strategy of Valoya, the quality leader of the global horticultural lighting industry.

• Sep 2016 - Jun 2019

Valoya is a provider of LED grow lights for professional use. Globally, we are the quality leader and we serve 8 out of 10 world's largest agricultural companies in addition to countless other clients in 51 countries thus far. Our customer base includes professional cannabis cultivators, plant breeding companies, seed companies, universities, vertical farms etc. We sell directly and through a network of 29 distributors.Responsibilities include:- Managing Valoya's regional and global marketing campaigns- Market and customer needs analysis- Active interaction with Tech R&D, Plant R&D and Product Management to ensure a competitive product roadmap - Planning and execution of new product launches and phase out activities- Analyzing competitors' products, pricing and marketing strategies- Planning and execution of various sales and promotion activities globally (tradeshow and conference marketing through exhibiting, speaking engagements and sponsorships etc.)- Establishing and nurturing co-operation with various marketing partners (resellers, tradeshow organizers etc)- Managing the creation of various forms marketing content and materials (print, videos, digital ads etc)- Communication with various stakeholders by means of website, blog content, social media etc.- Scheduling and dissemination strategies of press releases, maintaining relationship with journalists and other relevant media stakeholders Show less

Owner

• Jan 2013 - Jul 2016

Marketing services consultancy, alongside my main job at the time at the Business College Helsinki. Services included: branding, copywriting, web development, graphic design, product photography etc. Some of the clients: http://www.eurobacdiploma.eu http://www.qba.fi Marketing services consultancy, alongside my main job at the time at the Business College Helsinki. Services included: branding, copywriting, web development, graphic design, product photography etc. Some of the clients: http://www.eurobacdiploma.eu http://www.qba.fi

Marketing Lecturer

• Jan 2009 - Jul 2016

TEACHING: - Marketing Communications - International Marketing - Customer Relationship Management - Entrepreneurship - Marketing Research BRANDING: In charge of branding the international study program which included defining the brand concept and working with agencies on various forms of marketing content (videos, website etc). EVENTS: Organizing various international conferences held at the college, typically lasting 2 weeks with on average 60 participants from several countries. Show less

Marketing Coordinator

• Sep 2007 - Dec 2008

Work included: analysing the Greek outgoing money transfer market, working with the advertising team on the design of money transfer service promotional campaigns, establishing a proposals for money transfer pricing strategies and identifying growing markets for new business development. Work included: analysing the Greek outgoing money transfer market, working with the advertising team on the design of money transfer service promotional campaigns, establishing a proposals for money transfer pricing strategies and identifying growing markets for new business development.

Local Committee President

• May 2005 - Jun 2007

AIESEC is the largest youth organization in the world, aimed at developing socially responsible young leaders through its various activities such as international internships, conferences etc. I managed one of the 1000+ local chapters through a period of rapid growth. Achievements: Membership growth 80% | Growth in the number of student exchanges: 350%, winning the award for the Most improved local office of AIESEC Serbia in 2006 and Excellence in Exchange 2007. AIESEC is the largest youth organization in the world, aimed at developing socially responsible young leaders through its various activities such as international internships, conferences etc. I managed one of the 1000+ local chapters through a period of rapid growth. Achievements: Membership growth 80% | Growth in the number of student exchanges: 350%, winning the award for the Most improved local office of AIESEC Serbia in 2006 and Excellence in Exchange 2007.