Experience

NEWCRAFT

• Technology, Information and Internet
• 100 - 200 Employee

• Strategic Content Producer

  • Mar 2023 - Present

  The content landscape is changing fast and it is proving to be the right time to think about organic growth. Think about saving on your marketing spend, being on top of search results and getting ahead of the competition. Newcraft is the right place to be and make the most of the opportunities out there for our clients. Below I will highlight some of the areas I am immersing myself in. Driving the creation of international content production and sustainable growth Use of multi-platform search strategy to drive organic growth Closely collaborate with teams at Newcraft and clients to establish a vision, determine growth direction, focus on key themes, and create efficient processes Briefing and overseeing the execution of content creation, including copy and visuals/videos and ensuring that they meet quality standards and are delivered on time and within budget. Building and continually improving content processes at scale And last, but not least, AI content generation at scale Show less



Wilco Photographers

• The Randstad, Netherlands

• Owner

  • Dec 2019 - Present

  Real estate and Architecture photography www.nemanjapantelic.com Real estate and Architecture photography www.nemanjapantelic.com



CarNext.com

• Netherlands
• Retail Motor Vehicles
• 100 - 200 Employee

• Content Operations Lead (Content Lead)

  • Mar 2022 - Apr 2023

  I am a crucial part of our Marketing Leadership team, alongside peers in Brand, Performance, Product Marketing and Growth. Working closely with my fellow leaders and Exec and product team to develop, inspire and bring our marketing strategy to life in seven markets. Together with the team, I delivered 1692 SEO landing pages in 7 markets (for a 10th of the cost of our UK counterparts). Estimated to have the business +260% user and lead growth, the equivalent of 2.2M euros SEA spend. When I started, SEO made up 7% of overall visits to the site, and it's now 15.9%. Leading and growing a team of mid-senior content and SEO marketers and copywriters. Helping the entire marketing team elevate our game and do outstanding work Dramatically increasing the impact of content on growing our market footprint and customer acquisition Successfully transforming the position of the Content department within the company, but more importantly, in the minds of stakeholders and executives Building a deep understanding of our customers, their pains and their challenges so we know how to answer them Being bold and candid, moving fast, and prioritizing our biggest growth opportunities Hands-on and working right there alongside my team Managing a six-figure budget Show less



Booking.com

• Netherlands
• Software Development
• 700 & Above Employee

• Content and Localisation Specialist

  • Mar 2013 - Mar 2022

  I created the world-class commercial, localized B2B and B2C websites across 42 markets, while ensuring optimal team organization and effectiveness. An added benefit to this position was I could keep working on various projects outside the scope of my role and keep developing my Project management skills thanks to awesome colleagues willing to share their knowledge. Creating commercial, localized B2B and B2C websites with an extremely high number of users Providing commercial and creative translations for website copy and promotional materials, including newsletters Implementing content-related projects with stakeholders that helped Booking.com become a world leader in the industry Constantly improving the quality of Booking.com, including conducting website checks and maintaining language-specific tools, such as glossaries and style guides Assisting with localization projects in cooperation with other language teams and departments, such as language-based research and data collection and analysis designed to optimize the effectiveness of the website and the services Managing and supporting a team of 20 translators, evaluating the quality of translations, quality monitoring providing consistent feedback and grading Show less



Vibe Network

• Product Manager

  • Mar 2011 - Mar 2012

  Starting a business from 0 is never easy, scary even, but it is exciting and teaches you a lot if you're listening carefully. How do you create value for users and businesses? How do you decide in which direction to go? Handling stress, please. In this challenging position at a start-up company (employee #1) together with a fast-growing team, I found a way to successfully build and launch the product that continued to grow and develop. Among other tasks, I was driving... Brand strategy development Working closely with internal stakeholders on developing and launching projects Continuous, quality and optimal organization of all website structures Production and organization of complex projects such as our launch event - Dacia Guinness World record attempt (2011) or 1000 OMV Free Car Wash competition (2011) intended to grow our user base and loyalty even further. We set the record and our users washed their cars Ensuring website traffic growth, visit and trending analysis Photo and database team leader Organizing and performing functionality and usability testing Planning, publishing and analyzing Facebook Ads and Google Ad Words Campaigns Social Manager, around the clock communication with users. Show less



B92

• Serbia
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Product Owner

  • Jan 2009 - Mar 2011

  Working for one of the biggest media companies in Southeast Europe and being a part of the team that drew people away from newspapers, radio and TV over to digital media will always be one of the things I am most proud of in my career. My goal was to provide a website to cover for each sphere of your life. Apart from pure content websites (lifestyle, automotive, etc.) I also worked on creating specialized, full feature services such as real estate and travel websites.www.mojkvadrat.rs - Real Estate websitewww.gdestinacija.com - Travel Social Networkwww.b92.fm - Music Social NetworkIn charge of entire websitesSimultaneously driving projects on multiple platforms, coordinating internal stakeholders and external partnersEnsuring website traffic and income growth, development and functioningDatabase team leader CMS developmentSpeaker at various web conferences Show less

• Web Coordinator

  • Nov 2003 - Jan 2009

  Leading complete online projects from idea, development, launch and maintenance.Responsible for business partnerships and client communication.Creating business models and business plans in collaboration with clients.Production of successful projects in collaboration with clients and inside sectors.Production and organization of complex online projects such as British Airways photo contest or WWF Climate change tour.Continuous, quality and optimal organization of all B92.net website structures. Coordinating B92 sectors on operative production planning.Recruiting, coordinating and evaluating B92.net journallists and editors.Planning and controlling website budget in cooperation with the Website Director.Production planning within the budget.Ensuring compliance with legal regulations, policies and procedures.Coordination of projects related to company cost savings and well being. Show less