CMO & CO-OWNER

• Feb 2023 - Present

Official Partner for Adriatic Region

• Dec 2022 - Present

If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch! Show less

Co-Owner

• Jun 2019 - Present

Key business knowledge and experience: 10+ years of experience in e-commerce and digital marketing area. Building an e-commerce function from zero point – was in charge of building an e-commerce function as an in-house leader role. Experience in various industries such as consumer electronics, sporting goods, furniture, fashion, etc. Ability to make 360 strategic approach for your e-commerce needs, expertise in every part from technical, marketing, design, pricing, and assortment strategy. Experience with regional business, i was operating in Bosnia, Macedonia, Croatia, Romania, Bulgaria, Montenegro, and Serbia. Areas of Expertise: E-commerce, Digital Marketing, Email Marketing, Web Development, Marketing Strategy, Social Media Marketing, Social Media, Online Advertising, Web Design, SEO, Web Analytics, Social Marketing, Graphic Design, Analysis, Business Strategy, Direct Marketing, Web Applications, Mobile Advertising, Interactive Advertising, Marketing, Search Engine Optimization (SEO), E-commerce SEO, Online Research Advertising. Show less

E-commerce & Digital Manager SEE

• Dec 2017 - May 2019

• Ownership and management of all aspects of the company e-commerce website. • Collaborate with external and internal teams to continually improve data-driven and customer- focused user experiences. • Work within the allocated budgets to meet the targets, including sales, profit, and marketing costs. • Take ownership of onsite merchandising to ensure maximum product visibility across search, navigation, category and product pages. • Research, develop and effectively contribute to the company online strategy. • Participate in the creation and guarding of brand and company visual identity. • Keep up with the latest trends and developments in e-commerce. • Digital vision, strategy, and plans - In partnership with senior leadership, driving digital vision and strategy with .com at the center and e-commerce as the most important priority within the organization. • Digital and E-commerce KPI - Setting up the strategic, yearly and quarterly objectives and plans for .com business and brand. • E-commerce planning - Driving .com planning and execution against the strategy focusing on archiving all KPI (traffic, revenue, conversion rate, costs, and margin). • Digital organization - Setting up the internal and external organization and teams with establishing and managing relationships with other functions and external agencies. • E-commerce P&L - Responsible for e-commerce P&L, planning, results, reports. • Digital and E-commerce expansion - Driving expansion and evolution agenda (other markets, other e-commerce business opportunities and the evolution of e-commerce and retail services together with overall brand experiences). • E-commerce services - Securing the highest level of brand and e-commerce retailing services with a strong focus on customer care and support. • Game plan - Setting up and overseeing executions against the game plan process which will secure smooth planning and delivery across all relevant functions. Show less

E-commerce Manager

• Nov 2015 - Nov 2017

• Directly in charge for 7 countries, Serbia, Montenegro, Bosnia and Herzegovina, Macedonia, Croatia, Bulgaria and Romania, and 18 e-commerce websites. In terms of development, strategy, implementation, integration, setup and sales and profit management. • Continually develop and improve all aspects of company e-commerce site - design and content, information architecture, site performance, functionality, and usability. • Digital vision, strategy, and plans - In partnership with senior leadership, driving digital vision and strategy with .com at the center and e-commerce as the most important priority within the organization. • Digital and E-commerce KPI - Setting up the strategic, yearly and quarterly objectives and plans for .com business and brand. • E-commerce planning - Driving .com planning and execution against the strategy focusing on archiving all KPI (traffic, revenue, conversion rate, costs, and margin). • Digital organization - Setting up the internal and external organization and teams with establishing and managing relationships with other functions and external agencies. • E-commerce P&L - Responsible for e-commerce P&L, planning, results, reports. • Digital and E-commerce expansion - Driving expansion and evolution agenda (other markets, other e-commerce business opportunities and the evolution of e-commerce and retail services together with overall brand experiences). • E-commerce services - Securing the highest level of brand and e-commerce retailing services with a strong focus on customer care and support. • Game plan - Setting up and overseeing executions against the game plan process which will secure smooth planning and delivery across all relevant functions. • Analytics Managing - all above-mentioned initiatives based on analytics provided for each digital marketing channel and complete e-commerce analytics reporting. Show less

Digital Project Manager

• May 2015 - Nov 2015

• Improving the visibility of the company on the Internet, as measured by the presence and volume of activity on the Internet channels, the number of visits and sharing of content on corporate social networks. • The achievement of targeted loyalty online customers with loyalty marketing programs implemented in relation to the plan. • The realization of the plan of sales and promotional activities on the Internet channel for the planned / realized. • Realized solutions for the improvement of existing and introduction of new functionality on the site and implement specialized retail services that provide competitive advantage in the market - at the level of planned / realized. • With implemented tools for registration and analysis of online visitor behavior by social networks in relation to the targeted behaviors that lead purchase and loyalty. • The implemented solutions for online CRM model in accordance with the company's business strategy - planned / realized. Show less

Web Administator, Social networks specialist and Content creator

• May 2013 - Nov 2015

- Administrate, plan, lead, create content on next websites: http://encimenci.com/ http://technobox.rs/ http://galaxycode.rs/ http://www.jugolek-fm.rs/ http://tolotoys.com/sr/ http://www.chicco.rs/ - And administrate, plan, lead, create content on next social networks profiles: https://www.youtube.com/user/deccoenci#p/u https://twitter.com/_enci_menci_ https://plus.google.com/110152070332194519779/posts?hl=sr https://www.facebook.com/Chicco.rs https://www.facebook.com/GalaxyCode.rs https://www.facebook.com/TechnoboxDoo https://www.facebook.com/Jugolek https://www.facebook.com/ToloToys.Serbia - Planing, creating and control other type of marketing activities: Creating and designing materials for updating internet shops and other needs of the company Editing content on social networks (Facebook, Twitter, Instagram ..) SEO, Adwords, Analytics, newsletter campaigns, planning and monitoring of projects Implementation of effective control of marketing results Show less

Web Administrator & Designer

• Jun 2014 - May 2015

- Daily administration of the company's Internet Shop - Creating and designing materials for updating internet shops and other needs of the company - Editing content on social networks (Facebook, Twitter, Instagram ..) - SEO, Adwords, Analytics, newsletter campaigns, planning and monitoring of projects - Implementation of effective control of marketing results - Cooperation with other internet stores - Participation in the process of creating the catalog - Other tasks set by the employer - Administration , maintenance and improvement of the following web sites : http://www.tv-shop.tv/ http://www.nunanai.rs/ - As well as their associated Facebook fan page : https://www.facebook.com/TVShop.rs https://www.facebook.com/NunaNai.rs - Creating, administrating and lead of other company profiles on Social Networks: https://twitter.com/TvShopSrbija https://www.youtube.com/user/tvshopbeograd https://plus.google.com/u/0/111705893274302305884/posts http://instagram.com/_tv_shop_ http://www.pinterest.com/TVShop/ http://www.linkedin.com/company/tv-shop-direct-international - Creating, administrating and lead of company blog: http://www.blog.tv-shop.tv/ Show less

Marketing Manager

• Oct 2013 - Jun 2014

October 2013th - April of 2014. - Administration , maintenance and improvement of the following web sites : http://www.galaxycode.rs/ http://n-lap.com/ - As well as their associated Facebook fan page : https://www.facebook.com/GalaxyCode.rs https://www.facebook.com/dodatnaopremazamobilne - The introduction of a unified system of coding and bar codes. - Administration of Microsoft operating systems , local network. - Administration of File and Mail Server , Microsoft platform . hardware Maintaining your computer and all peripheral devices . - Maintenance of Share Point service , excellent knowledge of the MS Office package. - Good working knowledge of Photoshop, Illustrator , InDesign , CorelDraw . - Good working knowledge of ERP systems : SAP, Mycrosoft Dynamics Navision, Pantheon, Calculus. - Knowledge of working with SQL queries and analysis on any segment of the company. - Leading marketing sector and internet sales, planning , budgeting and implementation of daily, weekly, monthly , quarterly and yearly marketing activities and campaigns . Show less

Web Administrator & Help Desk

• Aug 2008 - Oct 2013

- July 2008. - October 2013th project leadership www.chicco.rs and www.encimenci.com through 6 years of working on them both visits site is increased by over 70 times , and online sales on the site www.encimenci.com 20 times . - Excellent orientation and conduct online marketing campaigns. - Establishing and running a Facebook group www.facebook.com / EnciMenci.rs which is less 18 months garnered 605,000 fans , and thus become one brand page in Serbia ahead of Coca -Cola , Disney , Smoki , etc. (Source : http://www.socialbakers.com/facebook-statistics/serbia ) - Administration and maintenance of web sites : http://www.bebinizbor.com/ http://jugolek-fm.rs/ - Administration , updates , SEO optimization , modifications in HTML and CSS code, the five corporate web site , an online shop and a B2B application . Good working knowledge of HTML and CSS, as well as in all market CMS systems. - Administration of Microsoft operating systems , local network. - Administration of File and Mail Server , Microsoft platform . hardware Maintaining your computer and all peripheral devices . - Maintenance of Share Point service , excellent knowledge of the MS Office package. - Good working knowledge of Photoshop, Illustrator , InDesign , CorelDraw . - Good working knowledge of ERP systems : SAP, Mycrosoft Dynamics Navision, Pantheon, Calculus. - Knowledge of working with SQL queries and analysis on any segment of the company. - Leading marketing sector and internet sales, planning , budgeting and implementation of daily, weekly, monthly , quarterly and yearly marketing activities and campaigns . - Creating, administrating and lead of other company profiles on Social Networks: https://www.youtube.com/user/deccoenci#p/u https://twitter.com/_enci_menci_ https://plus.google.com/110152070332194519779/posts?hl=sr Show less