Elizabeth C. Nelson PhD Candidate
Co-Founder, Head of Innovation and Living Labs at Smart Building Certification- Claim this Profile
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English Native or bilingual proficiency
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Dutch Limited working proficiency
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Swedish Elementary proficiency
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Bio
Bob Reimer
It is with great pleasure that I recommend Elizabeth to her future business associates and network. She combines strong conceptual skills with integrity and seniority. From Elizabeth we received decisive planning, a wealth of sports knowledge that informed our client strategies, and a true team player. She assisted us with our client relationships by providing strong insight into our process but also provided us with positive client strategies to focus on. During her time at Factory, we achieved a great deal through her powerful insights, tangible recommendations, and can-do attitude. It certainly helps that she is a really fun and nice person to work with.
Nathanael Potter
Liz and I partnered in 2013 to work on several communication platforms for global sports brands. She has an outstanding appetite for research that uncovered the insights that informed the effective strategies she built for our campaigns.
Bob Reimer
It is with great pleasure that I recommend Elizabeth to her future business associates and network. She combines strong conceptual skills with integrity and seniority. From Elizabeth we received decisive planning, a wealth of sports knowledge that informed our client strategies, and a true team player. She assisted us with our client relationships by providing strong insight into our process but also provided us with positive client strategies to focus on. During her time at Factory, we achieved a great deal through her powerful insights, tangible recommendations, and can-do attitude. It certainly helps that she is a really fun and nice person to work with.
Nathanael Potter
Liz and I partnered in 2013 to work on several communication platforms for global sports brands. She has an outstanding appetite for research that uncovered the insights that informed the effective strategies she built for our campaigns.
Bob Reimer
It is with great pleasure that I recommend Elizabeth to her future business associates and network. She combines strong conceptual skills with integrity and seniority. From Elizabeth we received decisive planning, a wealth of sports knowledge that informed our client strategies, and a true team player. She assisted us with our client relationships by providing strong insight into our process but also provided us with positive client strategies to focus on. During her time at Factory, we achieved a great deal through her powerful insights, tangible recommendations, and can-do attitude. It certainly helps that she is a really fun and nice person to work with.
Nathanael Potter
Liz and I partnered in 2013 to work on several communication platforms for global sports brands. She has an outstanding appetite for research that uncovered the insights that informed the effective strategies she built for our campaigns.
Bob Reimer
It is with great pleasure that I recommend Elizabeth to her future business associates and network. She combines strong conceptual skills with integrity and seniority. From Elizabeth we received decisive planning, a wealth of sports knowledge that informed our client strategies, and a true team player. She assisted us with our client relationships by providing strong insight into our process but also provided us with positive client strategies to focus on. During her time at Factory, we achieved a great deal through her powerful insights, tangible recommendations, and can-do attitude. It certainly helps that she is a really fun and nice person to work with.
Nathanael Potter
Liz and I partnered in 2013 to work on several communication platforms for global sports brands. She has an outstanding appetite for research that uncovered the insights that informed the effective strategies she built for our campaigns.
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Experience
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Smart Building Certification
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Netherlands
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Real Estate
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1 - 100 Employee
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Co-Founder, Head of Innovation and Living Labs
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Jan 2020 - Present
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The Centre for Conscious Design (CCD)
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United Kingdom
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Architecture and Planning
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1 - 100 Employee
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Research Fellow
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Apr 2021 - Present
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Learn Adapt Build
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Netherlands
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Business Consulting and Services
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Co-Founder & Head of Research
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2009 - Present
LAB does some of the most groundbreaking research into how we live and work. Our research has been applied to architecture, technology infrastructure and organisational culture in workplaces and buildings around the world. Elizabeth has consulted on some of the best known and most renown buildings currently standing and set to be built. LAB does some of the most groundbreaking research into how we live and work. Our research has been applied to architecture, technology infrastructure and organisational culture in workplaces and buildings around the world. Elizabeth has consulted on some of the best known and most renown buildings currently standing and set to be built.
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UP THERE, EVERYWHERE
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Sweden
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Advertising Services
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1 - 100 Employee
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Co-Creator UP LAB
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Jun 2020 - Present
UP LAB is the research arm of UP THERE EVERYWHERE. We handle everything from market research to industry analysis and expert panels. Research then feeds into our strategy and marketing departments for a seamless process.
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Writer & Researcher
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2014 - Jun 2020
• Market research studies for Microsoft, Tecan and various other brands• Consult with businesses on practical applications of digital health
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Factory Design Labs
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Advertising Services
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1 - 100 Employee
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Head of Strategy (Freelance)
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Jun 2013 - Dec 2013
• Directed strategy for European office for clients including: Oakley and The North Face • Lead business development strategy for European office • Weekly strategy meeting with American Headquarter Directors for global campaigns • Directed strategy for European office for clients including: Oakley and The North Face • Lead business development strategy for European office • Weekly strategy meeting with American Headquarter Directors for global campaigns
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Wieden + Kennedy
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United States
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Advertising Services
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700 & Above Employee
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Research Planner - Nike Account
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2006 - 2009
• Consumer insights online, interviews, research, and data collection: Nike Olympics, Nike womens, Nike lacross and Nikeid categories • Create report and presented all findings to creative Nike creatives • Scope: Europe, U.S., Canada, Central and South America • Consumer insights online, interviews, research, and data collection: Nike Olympics, Nike womens, Nike lacross and Nikeid categories • Create report and presented all findings to creative Nike creatives • Scope: Europe, U.S., Canada, Central and South America
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Lance Jackson & Associates
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Advertising Services
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1 - 100 Employee
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Market Researcher
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2005 - 2006
Lance Jackson and Associates is a consultancy firm specialized in brand identity, rebranding and entering into new markets through consumer insight research and creative solutions. • Justify creative positioning through market research • Build and sustain research department • Gather and study online market analytics Lance Jackson and Associates is a consultancy firm specialized in brand identity, rebranding and entering into new markets through consumer insight research and creative solutions. • Justify creative positioning through market research • Build and sustain research department • Gather and study online market analytics
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Researcher
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2003 - 2005
DemoDaze provided strategic guidance to leading consumer brands and their agencies to use digital music as a consumer touchpoint. We developed the first "mobile ticket" tour in the US (tickets delivered via sms), created a platform of customizable and branded media players for clients' .Com experiences, and provided strong ROI in a time when branded content was largely seen as simply "cool". Clients included: Tommy Hilfiger, PacSun, Quiksilver, Molson, Nissan, Killian's, PUMA, Coors Light, Hard Candy/Urban Decay, Rimmel, and AT&T Show less
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Education
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University of Twente: Biosensors & Biomedical Engineering
(PhD) Biomedical signals & systems, Biomedical Engineering, Psychological Responses to Digital Health Technologies -
Vrije Universiteit Amsterdam
MsBA, Business Administration: Information and Knowledge Management -
University of Denver - Daniels College of Business
Bachelor of Science, Business Administration -
Studio Arts College International
BA Minor: Study Abroad, Studio Art, Painting & Italian Art History -
The University of Queensland
BA focus: Study Abroad, Marketing -
Minnehaha Academy