Experience

Zest

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President of Sales

  • Dec 2020 - Present



Campbell's

• United States
• Food and Beverage Services
• 700 & Above Employee

• Sr. Retail Planning Lead

  • Mar 2020 - Dec 2020

  Responsible for synthesizing all retail planning initiatives for assigned retail geography. Facilitates the translation of key brand/customer strategies to retail execution and works with their respective teams to ensure the delivery of gross sales targets, key event execution goals, and increased store ROI. As part of the Sales Business Management Process, I am responsible in increasing retail execution effectiveness by constructing and communicating geographic sales plans, emphasizing key supporting sales drivers, and analyzing/monitoring ongoing performance, recommending necessary course-corrections.



Snyder's-Lance, Inc.

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Account Manager

  • Jul 2016 - Mar 2020

  Strategically develop merchandising plans to execute Sales promotions and attain zone and region sales and profit objectives. Responsible for managing regional customer relationships, direct leadership of Area Sales Managers and Account managers, and sales volume activities in the Sales Organization. Responsible for decision making for expenditures, budgets, developing plans for growth in order to achieve company initiatives.

• Sales Manager

  • Jun 2016 - Mar 2020

  Collaborate with Key Account Managers and provide feedback on execution of plans and promotional strategy. Direct District Managers in the attainment of all goals and objectives by making recommendations and identifying opportunities. Directly and Indirectly manage a Zone Sales team of up to 35 employees, including Market Developers, District Sales Managers, Route Sales Representatives, Sales Associates, and partnering with Independent Business Owners.



Ahold Delhaize

• Netherlands
• Retail
• 700 & Above Employee

• Buyer/Category Management

  • Dec 2014 - Jun 2016

  Managing Kosher/Specialty foods for AholdUSA (Giant & Stop & Shop). I am responsible for sales and profit growth along with market share growth. Responsibilities include negotiating sales programs and costs with suppliers, writing weekly sales circular, managed the execution of the weekly sales circular within the organization from advertising, marketing, and to coupon management. Also, managing costs and ensuring the proper accounting procedures are being followed. I work closely with many distributors & Brokers to ensure the in-stock conditions and planning are executed accordingly. Develop plans and strategies on the overall assortment of product withing the category. I work with store operations and store sales support for execution of each program and everyday merchandising. It is also my responsibility to understanding consumer trends within the category(s) and how competition reacts as well. I consistently conduct store visits to monitor our store execution as well as monitoring competition strategies. I attend many trade shows in all categories to stay aware of current trends.



Stop & Shop

• Retail
• 700 & Above Employee

• Center Store Sales Manager

  • Jun 2010 - Dec 2014

  Deliver Financial initiatives for the area in which I covered. (Sales, Gross Margin, Unit movement, Inventory management, Shrink, etc.). Responsible to deliver on sales and growth in company initiatives in Natural Foods Department by driving all categories such as Salty Snack, Beverage, Gluten Free, Cereal and Snacks. Ensured adequate on-hand inventory levels & the execution of proper ordering, especially of items advertised in weekly circulars. Responsible for providing feedback to the Director of Non-Perishables. Conducted store visits & spending time coaching and developing Grocery (including Natural, Frozen, & Dairy), General Merchandise and Health & Beauty Care departments staff to achieve business results and personal growth goal. Collaborate with local trade partners (such Frito Lay, Snyder’s, Kellogg’s, and Nabisco,) to execute merchandising plans and drive incremental sales. Met with third party vendors (such as Pop Corn Indiana, Kettle Chips, Pop Chips etc) to review sales and opportunities especially in the shore area.

• Store Manager/Assistant Store Manager

  • Sep 2005 - Jun 2010

  Responsible to provide excellent customer service for our customers. Responsible to Promote a positive environment for customers and trade partners in which we did business. Ensured that the store was compliant with local, state and federal laws as well as internal audits. Coached and facilitated in the delegation and empowering of my team to manage the daily operations of their departments. Accountable for providing strong and positive leadership to the team while providing direction, feedback, and accountability for performance and results. Responsible for total store operations. Other areas of responsibility included: people development, Driving all lines of the P&L; Merchandising and Sales; Payroll and Productivity; Community Relations; and Sanitation/Safety.

• Customer Service Department Head

  • Sep 2000 - Sep 2005

• Assistant Cash Department Head

  • Jun 1998 - Sep 2000

• Clerk

  • Jul 1993 - Jun 1998