Product Manager

• Jun 2022 - Present

Product Manager

• Jun 2022 - Present

Product Strategy Analyst

• Jun 2020 - Jul 2021

• Managed growth at scale for a range of ad products and creative solutions in the market; set goals, manage launches and implement activations in order to drive product adoption, i.e. TikTok Promote, TikTok Video Editor • Executed test-and-learn initiatives, analysed findings, and provided actionable recommendations for product enhancements • Partnered closely with field teams and utilised data proficiently to deeply understand performance pain points, and formulate product and… Show more • Managed growth at scale for a range of ad products and creative solutions in the market; set goals, manage launches and implement activations in order to drive product adoption, i.e. TikTok Promote, TikTok Video Editor • Executed test-and-learn initiatives, analysed findings, and provided actionable recommendations for product enhancements • Partnered closely with field teams and utilised data proficiently to deeply understand performance pain points, and formulate product and activation-based solutions, i.e. SMBCOT Show less • Managed growth at scale for a range of ad products and creative solutions in the market; set goals, manage launches and implement activations in order to drive product adoption, i.e. TikTok Promote, TikTok Video Editor • Executed test-and-learn initiatives, analysed findings, and provided actionable recommendations for product enhancements • Partnered closely with field teams and utilised data proficiently to deeply understand performance pain points, and formulate product and… Show more • Managed growth at scale for a range of ad products and creative solutions in the market; set goals, manage launches and implement activations in order to drive product adoption, i.e. TikTok Promote, TikTok Video Editor • Executed test-and-learn initiatives, analysed findings, and provided actionable recommendations for product enhancements • Partnered closely with field teams and utilised data proficiently to deeply understand performance pain points, and formulate product and activation-based solutions, i.e. SMBCOT Show less

Product Analyst

• Dec 2019 - Apr 2020

• Deep-dived into big data for company-wide analytics, generating actionable insights through reports and dashboards that drove strategic product and business decisions • Collaborated with PMs to design and analyse A/B testing experiments, focusing on Viki Contributor Community • Successfully set up and migrated dashboards to new business intelligence software, Looker with the use of LookML • Deep-dived into big data for company-wide analytics, generating actionable insights through reports and dashboards that drove strategic product and business decisions • Collaborated with PMs to design and analyse A/B testing experiments, focusing on Viki Contributor Community • Successfully set up and migrated dashboards to new business intelligence software, Looker with the use of LookML

Marketing Analyst

• May 2019 - Aug 2019

• Optimised data extraction, processing, and reporting using SQL, Python, Spark, and the Hadoop ecosystem to drive actionable insights for innovative marketing strategies • Collaborated with regional and local teams across SEA to provide data and insight support for specific marketing functions, i.e. $1 Big Prizes • Extracted and analysed specific metrics from social media platforms, facilitating precise influencer identification and in-depth benchmarking analysis • Optimised data extraction, processing, and reporting using SQL, Python, Spark, and the Hadoop ecosystem to drive actionable insights for innovative marketing strategies • Collaborated with regional and local teams across SEA to provide data and insight support for specific marketing functions, i.e. $1 Big Prizes • Extracted and analysed specific metrics from social media platforms, facilitating precise influencer identification and in-depth benchmarking analysis

Regional Data Analyst

• Mar 2018 - Jul 2018

• Developed a linear regression model incorporating natural language processing to identify potential cancellations based on chats between passengers and drivers • Conducted open-source research and data collection through web scraping, gathering information on flight arrivals, car mileage, and food reviews for knowledge building • Developed a Tableau-powered traffic map covering every road in the city, that equips businesses with real-time and historical road traffic insights for… Show more • Developed a linear regression model incorporating natural language processing to identify potential cancellations based on chats between passengers and drivers • Conducted open-source research and data collection through web scraping, gathering information on flight arrivals, car mileage, and food reviews for knowledge building • Developed a Tableau-powered traffic map covering every road in the city, that equips businesses with real-time and historical road traffic insights for informed decision-making

Regional Data Analyst

• Aug 2017 - Feb 2018