Experience

The Face

• United Kingdom
• Online Audio and Video Media
• 1 - 100 Employee

• Beauty Editor At Large

  • Mar 2021 - Present

  I am currently Beauty Editor at Large for The Face Magazine in London. I write, edit and commission online news stories every week. I work across social, commercial and campaign work. I commission and direct the beauty pages for the magazine in print. I am currently Beauty Editor at Large for The Face Magazine in London. I write, edit and commission online news stories every week. I work across social, commercial and campaign work. I commission and direct the beauty pages for the magazine in print.



Browns Fashion

• United Kingdom
• Retail
• 100 - 200 Employee

• Creative Beauty Editor BROWNS FASHION

  • Jan 2021 - Present

  I worked for 12 months prior to launch internally at BROWNS FASHION to construct a water-tight marketing and comms strategy and execution plan for the launch of their beauty vertical in March 2022. I worked closely on the buy; the in-store design, content creation, and UX, and I collaborated with photographer Carlijn Jacobs for the campaign. I worked for 12 months prior to launch internally at BROWNS FASHION to construct a water-tight marketing and comms strategy and execution plan for the launch of their beauty vertical in March 2022. I worked closely on the buy; the in-store design, content creation, and UX, and I collaborated with photographer Carlijn Jacobs for the campaign.



BYREDO

• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Creative Consultant

  • Jun 2020 - Dec 2022

  I worked as a creative lead alongside Isamaya Ffrench to launch make-up for Byredo Beauty. I helped establish the vertical for Byredo. I fine-tuned the marketing strategy, visuals, comms and research and development of the product and packaging. I commissioned and directed all the major creative campaign work collaborating some of the biggest heavyweight global creatives, photographers, stylists, across video and stills. I worked as a creative lead alongside Isamaya Ffrench to launch make-up for Byredo Beauty. I helped establish the vertical for Byredo. I fine-tuned the marketing strategy, visuals, comms and research and development of the product and packaging. I commissioned and directed all the major creative campaign work collaborating some of the biggest heavyweight global creatives, photographers, stylists, across video and stills.



Dazed Media

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor In Chief

  • 2018 - Mar 2021

  At Dazed Beauty managed a tight knit team of 12 people and directed the entire project across print, commercial and online. I worked with key stakeholders across the Dazed Media group, from marketing to PR; sales, commercial, picture desks, web dev teams, social teams and Head of Audience. During my time at Dazed Beauty I established the platform as an alternative publishing destination that challenged not just the beauty industry but the whole creative industry at large. At Dazed Beauty managed a tight knit team of 12 people and directed the entire project across print, commercial and online. I worked with key stakeholders across the Dazed Media group, from marketing to PR; sales, commercial, picture desks, web dev teams, social teams and Head of Audience. During my time at Dazed Beauty I established the platform as an alternative publishing destination that challenged not just the beauty industry but the whole creative industry at large.



Babyface

• London

• Co-Founder

  • Jan 2014 - 2019

  I co-founded creative agency Babyface in 2014. I worked as a CEO and Creative Director overseeing everything from campaign work to event programming and creative direction. The majority of my workload was taken up with pitching out to clients and responding to briefs. Clients included Martine Rose; adidas, Burberry, Glossier and Vivienne Westwood. I co-founded creative agency Babyface in 2014. I worked as a CEO and Creative Director overseeing everything from campaign work to event programming and creative direction. The majority of my workload was taken up with pitching out to clients and responding to briefs. Clients included Martine Rose; adidas, Burberry, Glossier and Vivienne Westwood.



Exposure

• United Kingdom
• Marketing Services
• 100 - 200 Employee

• Director of Culture

  • Jan 2017 - Aug 2017

  I worked as Exposure PR's Director of Culture. I managed all grass roots and influencer activations for Converse and Dr martens in the UK. I ensured collaborations and partnerships were on-brand and seamless. I oversaw events, experiences, content creation and press relationships. I worked as Exposure PR's Director of Culture. I managed all grass roots and influencer activations for Converse and Dr martens in the UK. I ensured collaborations and partnerships were on-brand and seamless. I oversaw events, experiences, content creation and press relationships.



Refinery29, Inc.

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• News Editor

  • Dec 2015 - Dec 2016

  As a member of the launch team for Refinery29UK I helped shape the platform from inception, both visually and tonally. I worked commissioning essays and articles that fed into pertinent topics. I worked closely with the Editor, design teams, social teams and commercial teams to ensure content was high-performing. As a member of the launch team for Refinery29UK I helped shape the platform from inception, both visually and tonally. I worked commissioning essays and articles that fed into pertinent topics. I worked closely with the Editor, design teams, social teams and commercial teams to ensure content was high-performing.



ASOS.com

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Deputy Fashion Editor ASOS

  • Jul 2013 - Oct 2015

  I worked alongside the editorial team to write four news stories a day; everything from fashion show write ups, to profiling new musical talent and interviewing trend setters and designers and red carpet coverage. I also produced fashion and beauty videos for the site and oversaw the production and edits from start to finish. Please contact me on nellie.eden@asos.com I worked alongside the editorial team to write four news stories a day; everything from fashion show write ups, to profiling new musical talent and interviewing trend setters and designers and red carpet coverage. I also produced fashion and beauty videos for the site and oversaw the production and edits from start to finish. Please contact me on nellie.eden@asos.com



Marie Claire

• Blue Fin Building

• Fashion Features Assistant

  • Aug 2013 - Oct 2014

  I was the Fashion Features Assistant at Marie Claire. I assisted Charlotte Moore and Victoria Moss. I wrote fashion features for online and looked after the Deluxe pages in the print magazine. I also assisting and writing for Marie Claire's Runway magazine. I was the Fashion Features Assistant at Marie Claire. I assisted Charlotte Moore and Victoria Moss. I wrote fashion features for online and looked after the Deluxe pages in the print magazine. I also assisting and writing for Marie Claire's Runway magazine.



Boots Health and Beauty magazine

• Editorial Assistant

  • Jul 2012 - Feb 2013

  I help put together three pages of the magazine. I do everything from calling products in, invoices, expenses and assisting with shoots to writing copy. I have particularly relished doing the copy on my pages, and enjoy the fast paced atmosphere of a magazine environment. I help put together three pages of the magazine. I do everything from calling products in, invoices, expenses and assisting with shoots to writing copy. I have particularly relished doing the copy on my pages, and enjoy the fast paced atmosphere of a magazine environment.



Albion

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Intern

  • Jun 2010 - Jun 2010