Head of Sales GPO VALLAS (VIA VERDE)

• Apr 2022 - Present

Head of Sales

• Jul 2021 - Apr 2022

Head of Sales Entertainment

• Mar 2019 - Mar 2021

Development and implementation of commercial strategy and improvements in product offerings, for the Entertainment business unit in 7 channels (FOX, FX, FOX LIFE, CINECANAL, FXM MOVIES, NATGEO, NATGEO WILD), which represented 60% of total advertising sales company-wide, as well as negotiations and closings with key clients from various sectors such as: Wal-Mart, Samsung, PepsiCo, Movistar, Nissan, Nestle, Liverpool among others, reporting directly to the Sales Director, with a team of 9 collaborators. Achievements: - During the Covid-19 pandemic, I identified market opportunities and customer offerings and designed commercial strategies with new sales models, as well as offer improvements, to ensure +5% targets were met. - Led an integration plan for the Disney and Fox teams during the merger and defined new sales packages in conjunction with all business lines, meeting targets by 115% per channel per quarter. - Designed new multi-channel products with pricing strategy and performed the optimization of guidelines for the different clients, ensuring the purchase and positioning of the entire Disney portfolio, in addition to the Fox Channel. - Developed and implemented promotional strategies on specific dates of the year to ensure achievement of group objectives. Show less

Sales Director

• Sep 2016 - Mar 2019

Definition of sales strategies for the commercial team, as well as supervising the fulfillment of the annual, quarterly, monthly and per channel sales objective, improvements in the commercial offer. Reporting directly to the Sales Director, with a team of 10 collaborators.Achievements:- Increased the portfolio of new clients by 10%.- In 4 consecutive years I achieved and surpassed the sales goal by more than 100%.- Developed and implemented new products and multi-channel packages to achieve sales of emerging channels in the portfolio. Show less

Sales Manager

• Oct 2011 - Sep 2016

Development of sales strategies, managing a portfolio of 30 clients, as well as a budget of more than 200 million pesos annually, developing sales strategies for 11 channels with clients such as: Nissan, Wal-Mart, Liverpool, Nestlé, Unilever, Ford, HP, among others. Achievements:- I ensured the satisfaction of the clients in my portfolio, as well as tailor-made proposals with special and innovative actions for the different channels of Fox's portfolio.- Implemented action plans, increasing new client acquisition by 15%. Show less

Strategic Planning & Research Manager

• Jun 2008 - Sep 2011

Developed, Coordinated and implemented of nationwide business sales strategy for the Sales team of up to 20 people, reporting directly to the Commercial Director. Achievements:- Defined in conjunction with the Commercial Director the sales strategy to follow, complying with the established Budget taking into account business needs, redesigning customer rates, 8-channel inventory management, product design and multi-channel packages.

Media Director

• Jan 2005 - Jun 2008

Developed advertising strategies in different media, including media buying for clients such as: Seat, Unitec, P&G, Universal Pictures, Banorte.

Media Coordinator

• Jan 2004 - Jan 2005

Media Executive

• Feb 2003 - Jan 2004