Experience

Mehler Vario System GmbH

• Germany
• Textile Manufacturing
• 1 - 100 Employee

• Head Of Marketing MVS Group

  • Jan 2022 - Present



UF PRO

• Slovenia
• Textile Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Nov 2012 - Feb 2022

  Key areas of expertise include: - Budget Planning: Led the yearly budget planning process for marketing and communication activities, ensuring optimal allocation of resources. - Promotional Campaigns: Developed and executed impactful campaigns to increase brand awareness and successfully launch new products. Managed photo shoots, videos, multilingual content creation, and collaborated with designers for seamless execution. - Advertising Management: Efficiently managed online and offline advertising initiatives to maximize reach and engagement. - Website Management: Oversaw the management and operation of UF PRO websites (ufpro.si, b2b.ufpro.si), implemented effective SEO strategies to enhance visibility and improve search engine rankings. - Social Media & Email Marketing: Strategically managed UF PRO's social media presence, created engaging newsletters, implemented advanced lead segmentation, and utilized email automation to drive customer engagement and conversions. - PR & Trade Show Management: Developed and maintained relationships with media outlets, managed the PR distribution list, and successfully planned and executed UF PRO's participation in relevant trade shows to increase brand exposure and facilitate industry networking. - Retail Store Management: Oversaw the operations of the UF PRO retail store, ensuring exceptional customer experience and effective brand representation. Show less



BMW Group

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Intern, Marketing & Communications

  • Sep 2011 - Jun 2012

  I did a 10-month internship at BMW a.g., working in the Marketing and Communication department for the German market. My responsibilities included: - Tracking and web-analysis - Redesign of various pages of the bmw.de website - Surveillance of BMW subchannels in various online portals - Coordination of the BMW Germany YouTube Channel - Surveillance of BMW Ticket Shops - Surveillance of various project-independent online advertisements Project specific tasks: - Coordinating advertising agencies: Agency briefing, evaluation of creative ideas, correction loops until finals sign-off - Informing dealer organizations through the BMW internal online media S-Gate - Supporting project managers in their daily business - Coordination of internal and external service providers - Maintainance and updating the content on bmw.de - Support and independant project coordination of concerned internal departments and agencies Show less