Neil Whitcher
Marketing Consultant - UK at Vista Musical Instruments Corporation- Claim this Profile
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Bio
Jeremy Taylor
I’ve had the pleasure of working with Neil for 5 years at Fender. His unique ability to collaborate with artists on a strategic level is unparalleled and his deep experience in the music industry serves him well as authentic marketing leader and artist relations expert. I enjoyed working with him on many projects that fueled growth for the brand and generated buzz for emerging and legendary artists alike. Most notably, Neil and I worked together on the Jimmy Page signature guitar project. He was instrumental in the campaigns success, resulting in multiple awards and record sales. I’ve learned a lot working with Neil and always appreciated his driven work ethic, honest partnership, and sense of humor when things get tough.
Jeremy Taylor
I’ve had the pleasure of working with Neil for 5 years at Fender. His unique ability to collaborate with artists on a strategic level is unparalleled and his deep experience in the music industry serves him well as authentic marketing leader and artist relations expert. I enjoyed working with him on many projects that fueled growth for the brand and generated buzz for emerging and legendary artists alike. Most notably, Neil and I worked together on the Jimmy Page signature guitar project. He was instrumental in the campaigns success, resulting in multiple awards and record sales. I’ve learned a lot working with Neil and always appreciated his driven work ethic, honest partnership, and sense of humor when things get tough.
Jeremy Taylor
I’ve had the pleasure of working with Neil for 5 years at Fender. His unique ability to collaborate with artists on a strategic level is unparalleled and his deep experience in the music industry serves him well as authentic marketing leader and artist relations expert. I enjoyed working with him on many projects that fueled growth for the brand and generated buzz for emerging and legendary artists alike. Most notably, Neil and I worked together on the Jimmy Page signature guitar project. He was instrumental in the campaigns success, resulting in multiple awards and record sales. I’ve learned a lot working with Neil and always appreciated his driven work ethic, honest partnership, and sense of humor when things get tough.
Jeremy Taylor
I’ve had the pleasure of working with Neil for 5 years at Fender. His unique ability to collaborate with artists on a strategic level is unparalleled and his deep experience in the music industry serves him well as authentic marketing leader and artist relations expert. I enjoyed working with him on many projects that fueled growth for the brand and generated buzz for emerging and legendary artists alike. Most notably, Neil and I worked together on the Jimmy Page signature guitar project. He was instrumental in the campaigns success, resulting in multiple awards and record sales. I’ve learned a lot working with Neil and always appreciated his driven work ethic, honest partnership, and sense of humor when things get tough.
Credentials
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Advanced Google Analytics
Google Digital Academy (Skillshop)Jan, 2022- Nov, 2024 -
Advanced Product Marketing
LinkedInJun, 2021- Nov, 2024 -
CIM MCIM Member
CIM | The Chartered Institute of MarketingMar, 2020- Nov, 2024 -
MBA in a Box: Business Lessons from a CEO
UdemyOct, 2019- Nov, 2024 -
The Manager's Guide to Effective One on One Meetings
Udemy for BusinessJun, 2019- Nov, 2024 -
Leadership: How to Influence, Inspire and Impact as a Leader
Udemy for BusinessMay, 2019- Nov, 2024 -
SLII - Situational Leadership
The Ken Blanchard CompaniesApr, 2019- Nov, 2024
Experience
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Vista Musical Instruments Corporation
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Musicians
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1 - 100 Employee
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Marketing Consultant - UK
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Jul 2023 - Present
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BandLab Technologies
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Singapore
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Technology, Information and Internet
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100 - 200 Employee
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Opportunities / Partnerships - BandLab / ReverbNation
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Mar 2022 - Present
Opportunities, Partnerships, Label and Music Industry Relations. BandLab is a leading music recording and social music creation platform with 60 million+ users worldwide. ReverbNation helps Artists grow lasting careers by introducing them to music industry partners, exposing them to fans, and building innovative tools to promote their success. Opportunities, Partnerships, Label and Music Industry Relations. BandLab is a leading music recording and social music creation platform with 60 million+ users worldwide. ReverbNation helps Artists grow lasting careers by introducing them to music industry partners, exposing them to fans, and building innovative tools to promote their success.
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SIXTY5MUSIC LTD.
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United Kingdom
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Music
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Director Consulting Services
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Mar 2021 - Present
Marketing, commercial direction, partnerships and opportunities. Artist Relationships & management, product seeding strategy, budgeting and introductions. All aspects of marketing & artist strategy, exclusive content delivery and campaign management for brands - utilising network, identifying trends and using data to deliver success - paid & earned media strategy and planning, manage roadmaps to achieve goals on time and on budget. Client List available on request. Marketing, commercial direction, partnerships and opportunities. Artist Relationships & management, product seeding strategy, budgeting and introductions. All aspects of marketing & artist strategy, exclusive content delivery and campaign management for brands - utilising network, identifying trends and using data to deliver success - paid & earned media strategy and planning, manage roadmaps to achieve goals on time and on budget. Client List available on request.
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Fender Musical Instruments Corporation
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United States
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Musicians
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700 & Above Employee
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Head of Artist Relations - EMEA
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Jul 2012 - Mar 2021
Lead for Fender Artist Marketing and Relations driving key artist marketing activities and partnerships in the EMEA region, expanding the community of influential artists and players successfully delivering to the growth targets of the organisation.• Music Strategy Development – including Fender Next, The Great Escape / SXSW execution• Budget forecasting, execution, and management.• Artist Roster growth resulting an average boost of 25% on annual basis. • Go-To-Market planning for key Product Launches • Artist Diversity Lead - Implemented Benchmarks across, Genre, Gender, Culture.• Artist Assets creation and execution.• All Sync rights and agreements and negotiations• Introduced eCommerce artist sales initiatives resulting in significant YOY growth in 2020 336%. • Launched multiple artist and series product launches with related creative content including: Ed O’Brien (Radiohead), The Cribs, Chrissie Hynde, Jimmy Page, Johnny Marr, Beabadoobee, Sam Fender, Tom Misch, Royal Blood and more Show less
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Senior Product Manager - Fender Brands
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Jul 2011 - Jul 2012
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Product Marketing Manager - EMEA
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Jun 2009 - Jul 2011
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FENDER MUSICAL INSTRUMENTS EUROPE LIMITED
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Marketing Manager - FMIC brands
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Jun 2006 - Jun 2009
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Marketing Manager - UK & ROI
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Jan 2004 - Jun 2006
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Education
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Newcastle College
Music Technology / Production / Music Business -
Northumbria University
Music Technology & production
Community
