Neil Baptista

Managing Director - icon Ventures at icon group
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Contact Information
Location
Berlin, Berlin, Germany, DE
Languages
  • English Native or bilingual proficiency
  • Spanish -
  • German -

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Verena von Eltz-Rübenach

Neil is self-driven to create real impact, fueled by a passion for solving problems and intense curiosity about culture and technology. I’ve worked with him on consulting projects, business development and growing a scalable team and culture over the past three years. He consults clients with the experience and mindset of an entrepreneur based on his experience as a founder, developing digital business models and market transforming innovations. Internally, he is authentic, has sponsored a culture of transparency and inspired individual growth, caring deeply about the motivations and outlook of the team. He has the rare ability to create excitement about new ideas and also to deliver the work required to make them happen.

Radha Kapoor

Neil was an advisor to LookLab.com, a consumer tech startup in the fashion space. He was unbelievably helpful and was able to guide us on customer development, product, community building, gamification, web development, digital marketing strategies, growth hacking as well as fundraising. He has a deep network in the startup ecosystem both in the US and Europe. He's also an all-around awesome person and a pleasure to be around. Any startup would be lucky to work with him.

Kenny Meyer

Neil's vision and the positive way he treated the team at Riffle are what inspired me to give my best every day. Neil's expertise to deal with customers and the team is admirable and world-class; and to work with him always was the greatest of pleasures. He always was able to capture the big picture on software solutions I was implementing so I could regain focus when I was seeking help or advice. His ability to understand software-related challenges on a high level helped me immensely to build adequate solutions at Riffle.

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Experience

    • Spain
    • Outsourcing and Offshoring Consulting
    • 1 - 100 Employee
    • Managing Director - icon Ventures
      • Oct 2019 - Present

      Spearheading the development of new ventures with corporate strategic investors, (concept, incubate, capitalise, launch, scale)

    • Managing Director - icon impact
      • Jan 2018 - Present

      Responsible for: - Defining innovation models and developing growth strategies for global companies. FMCG - Developed strategy and business case for creating a data platform and IoT device for beauty and health products. Product is in market and scaling. Mobility - Developed multiple strategies, innovation projects and products involving mobility, electrification, connected vehicles and self-driving cars. - Leading, hiring and mentoring a team of business, technology and design… Show more Responsible for: - Defining innovation models and developing growth strategies for global companies. FMCG - Developed strategy and business case for creating a data platform and IoT device for beauty and health products. Product is in market and scaling. Mobility - Developed multiple strategies, innovation projects and products involving mobility, electrification, connected vehicles and self-driving cars. - Leading, hiring and mentoring a team of business, technology and design experts - revenue growth through developing new client relationships and proactively taking innovation into white spaces in client portfolios. - Defining the business outlook, strategy, objectives and key results

    • Software Development
    • 1 - 100 Employee
    • Board Advisor
      • Nov 2019 - Present

      D[AI]TA turns products into anywhere-realtime interfaces creating data pipelines for AI. D[AI]TA turns products into anywhere-realtime interfaces creating data pipelines for AI.

    • Germany
    • Information Technology & Services
    • 1 - 100 Employee
    • Board Advisor
      • Oct 2019 - Present

      banbutsu uses AI and mobility data to create new business models for automotive OEMs and mobility service providers. banbutsu uses AI and mobility data to create new business models for automotive OEMs and mobility service providers.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Founder, CEO
      • Jan 2012 - 2018

      Riffle inspires people to read more books by connecting them to avid readers, experts, authors and deals on books they’ll love. Riffle is a social network for book lovers. Founded company from concept through executing all aspects of growth: - Business case and investor deck (raising capital) - Product vision and roadmap - Technology architecture - Building team and culture - Brand development - Go-to-market strategy - Sales Riffle inspires people to read more books by connecting them to avid readers, experts, authors and deals on books they’ll love. Riffle is a social network for book lovers. Founded company from concept through executing all aspects of growth: - Business case and investor deck (raising capital) - Product vision and roadmap - Technology architecture - Building team and culture - Brand development - Go-to-market strategy - Sales

    • Retail Apparel and Fashion
    • Strategic Advisor
      • 2010 - 2013

      LookLab, is the world's most influential stylist community (covered in The Huffington Post and Business of Fashion). Mentorship on market positioning, business case development, investor deck, fundraising, product development and overall strategy. LookLab, is the world's most influential stylist community (covered in The Huffington Post and Business of Fashion). Mentorship on market positioning, business case development, investor deck, fundraising, product development and overall strategy.

    • Founder, Chief Revenue Officer
      • Aug 2008 - Jan 2012

      Odylfarm was a Facebook games and marketing platform (SaaS) that saw explosive growth at the onset of social gaming. We developed social games, quizzes, puzzles, petitions, giveaways, dating and other apps to drive multi-million user engagement, that created a pipeline of data driving targeting and optimised social ad buying. First cohort of Facebook Preferred Developers program. As a founder my responsibility included both product and revenue generation: - Strategy, planning… Show more Odylfarm was a Facebook games and marketing platform (SaaS) that saw explosive growth at the onset of social gaming. We developed social games, quizzes, puzzles, petitions, giveaways, dating and other apps to drive multi-million user engagement, that created a pipeline of data driving targeting and optimised social ad buying. First cohort of Facebook Preferred Developers program. As a founder my responsibility included both product and revenue generation: - Strategy, planning, hiring, sales, marketing and product management - Developed pricing, licensing, commission structure and approach of sales team - Closed the first twenty-five ‘beach-head’ SaaS deals for the marketing platform - Developed analytics related to churn rate, lifetime value and cost of acquisition Show less Odylfarm was a Facebook games and marketing platform (SaaS) that saw explosive growth at the onset of social gaming. We developed social games, quizzes, puzzles, petitions, giveaways, dating and other apps to drive multi-million user engagement, that created a pipeline of data driving targeting and optimised social ad buying. First cohort of Facebook Preferred Developers program. As a founder my responsibility included both product and revenue generation: - Strategy, planning… Show more Odylfarm was a Facebook games and marketing platform (SaaS) that saw explosive growth at the onset of social gaming. We developed social games, quizzes, puzzles, petitions, giveaways, dating and other apps to drive multi-million user engagement, that created a pipeline of data driving targeting and optimised social ad buying. First cohort of Facebook Preferred Developers program. As a founder my responsibility included both product and revenue generation: - Strategy, planning, hiring, sales, marketing and product management - Developed pricing, licensing, commission structure and approach of sales team - Closed the first twenty-five ‘beach-head’ SaaS deals for the marketing platform - Developed analytics related to churn rate, lifetime value and cost of acquisition Show less

    • Pharmaceutical Manufacturing
    • Founder, Chief Product Officer
      • 2005 - 2008

      Akuta is a specialized SaaS platform for pharmaceutical companies emerging from FDA approval towards commercialization in a highly regulated environment. Responsibilities included: - Business case - Product vision & roadmap - Technology selection and management of implementation - Development of direct and partner sales channels - Creation of licensing model, pricing and commission structure Akuta is a specialized SaaS platform for pharmaceutical companies emerging from FDA approval towards commercialization in a highly regulated environment. Responsibilities included: - Business case - Product vision & roadmap - Technology selection and management of implementation - Development of direct and partner sales channels - Creation of licensing model, pricing and commission structure

    • United Kingdom
    • Business Consulting and Services
    • Director
      • Aug 2003 - Aug 2004

      The iconmobile group is an international market leader in the area of mobile business solutions and mobile marketing. Responsibilities including: - Pitch clients on mobile products, campaigns and strategy - Assessment and planning for entering the U.S. market - Working towards establishing an office and beachhead accounts in U.S. - Research and strategy surrounding development of a SaaS platform for mobile content delivery The iconmobile group is an international market leader in the area of mobile business solutions and mobile marketing. Responsibilities including: - Pitch clients on mobile products, campaigns and strategy - Assessment and planning for entering the U.S. market - Working towards establishing an office and beachhead accounts in U.S. - Research and strategy surrounding development of a SaaS platform for mobile content delivery

    • Information Technology and Services
    • 1 - 100 Employee
    • Vice President Software - Yahoo! HotJobs
      • 1998 - 2001

      Early executive leading scale up of Hotjobs.com from $10M to $100M revenue. My role, working directly for the two founders, spanned product, sales, strategy, fundraising and SaaS licensing. Lead in S1 development for successful 1999 IPO. Hotjobs.com was acquired by Yahoo! for $450 million in 2001. Key accomplishments: - Pioneered the development and roll-out of an enterprise SaaS recruiting platform including a white-label job board based on the hotjobs.com consumer site -… Show more Early executive leading scale up of Hotjobs.com from $10M to $100M revenue. My role, working directly for the two founders, spanned product, sales, strategy, fundraising and SaaS licensing. Lead in S1 development for successful 1999 IPO. Hotjobs.com was acquired by Yahoo! for $450 million in 2001. Key accomplishments: - Pioneered the development and roll-out of an enterprise SaaS recruiting platform including a white-label job board based on the hotjobs.com consumer site - Responsible for identifying, and closing the first 15 ‘anchor’ enterprise deals, including development of the licensing, pricing structure, proposals and marketing Show less Early executive leading scale up of Hotjobs.com from $10M to $100M revenue. My role, working directly for the two founders, spanned product, sales, strategy, fundraising and SaaS licensing. Lead in S1 development for successful 1999 IPO. Hotjobs.com was acquired by Yahoo! for $450 million in 2001. Key accomplishments: - Pioneered the development and roll-out of an enterprise SaaS recruiting platform including a white-label job board based on the hotjobs.com consumer site -… Show more Early executive leading scale up of Hotjobs.com from $10M to $100M revenue. My role, working directly for the two founders, spanned product, sales, strategy, fundraising and SaaS licensing. Lead in S1 development for successful 1999 IPO. Hotjobs.com was acquired by Yahoo! for $450 million in 2001. Key accomplishments: - Pioneered the development and roll-out of an enterprise SaaS recruiting platform including a white-label job board based on the hotjobs.com consumer site - Responsible for identifying, and closing the first 15 ‘anchor’ enterprise deals, including development of the licensing, pricing structure, proposals and marketing Show less

    • Netherlands
    • IT Services and IT Consulting
    • Principal Consultant
      • 1997 - 1998

      Icon Solutions was a Philadelphia based software consultancy with 4 offices and 250 professionals. They focused on consulting for core business initiatives, including complete implementation of complex, large scale, custom, enterprise systems. I was responsible for closing over $5 million in new business in my first year. My role included: - Identification of business opportunities - Scoping of project size, business and technology requirements - Ownership of project proposals… Show more Icon Solutions was a Philadelphia based software consultancy with 4 offices and 250 professionals. They focused on consulting for core business initiatives, including complete implementation of complex, large scale, custom, enterprise systems. I was responsible for closing over $5 million in new business in my first year. My role included: - Identification of business opportunities - Scoping of project size, business and technology requirements - Ownership of project proposals and pitches to point of project initiation. This included negotiation of MSAs with Fortune 500 clients - Management of profitability of projects Show less Icon Solutions was a Philadelphia based software consultancy with 4 offices and 250 professionals. They focused on consulting for core business initiatives, including complete implementation of complex, large scale, custom, enterprise systems. I was responsible for closing over $5 million in new business in my first year. My role included: - Identification of business opportunities - Scoping of project size, business and technology requirements - Ownership of project proposals… Show more Icon Solutions was a Philadelphia based software consultancy with 4 offices and 250 professionals. They focused on consulting for core business initiatives, including complete implementation of complex, large scale, custom, enterprise systems. I was responsible for closing over $5 million in new business in my first year. My role included: - Identification of business opportunities - Scoping of project size, business and technology requirements - Ownership of project proposals and pitches to point of project initiation. This included negotiation of MSAs with Fortune 500 clients - Management of profitability of projects Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Major Account Executive
      • 1996 - 1997

      Strategic enterprise sales of database and development tools. Engaged with C level decision makers as these were core technology investments. Strategic enterprise sales of database and development tools. Engaged with C level decision makers as these were core technology investments.

Education

  • Harvard Business School
    Leading with Finance
  • University of Alberta
    BSc. EE, Electrical Engineering/Computer Science
  • Archbishop Macdonald
    International Baccalaureate (IB), Class Valedictorian

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