Experience

AZALEA

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Oct 2022 - Present



DP World Tour

• United Kingdom
• Spectator Sports
• 300 - 400 Employee

• Senior Press & Communications Officer

  • Dec 2016 - Oct 2022

  - Senior member of the Media and Communications Department at one of the largest and most innovative global sporting governing bodies- Have built and executed integrated, multi-stakeholder Comms and PR plans for events which annually attract upwards of 100,000 spectators, including the BMW PGA Championship and Irish Open- Have successfully and consistently delivered media operations for major sports events on all five continents- Have built strong relationships with elite athletes, prominent sports media figures, international broadcasting talent and production staff, sports management agencies and governmental agencies around the world, as well as with other major organizational bodies- A modern and innovative thinker, I have transformed the organisation’s statistical database offering for media, building a new Media Informational System (MIS) through the market-leading data analytics software Tableau- I have played a central role in the PR of the company’s CSR programme Golf for Good, building and executive a year-long narrative through the ‘Every Birdie Counts’ campaign which in 2021 helped secure a partnership with UNICEF- Delivered Media Operations for four Ryder Cups, working alongside Team Europe’s players and captain as well as Sky Sports, NBC/Golf Channel, Canal Plus, BBC and others- Host and MC major press conferences for major European Tour group events, including the Ryder Cup- My ten years at the European Tour group have included an exciting period of rapid and wholesale change in business practices and vision for the future, under CEO Keith Pelley, as the company became a leader in sports innovation and egngaging content

• Press Officer

  • Apr 2013 - Dec 2016

• Assistant Press Officer

  • Jul 2011 - Apr 2013



Irish Independent

• Ireland
• Newspaper Publishing
• 100 - 200 Employee

• Sports Reporter

  • May 2006 - Nov 2010

  - Broke numerous major stories as a Soccer and Golf Correspondent and regularly covered Ireland international football matches- Wrote regular columns on soccer and golf and built many strong relationships in Irish sport, including media personnel, sportsmen/sportwomen and press liaisons/PR officers- Self-managed coverage of 50-60 sports events per week, ensuring all sporting occasions in Ireland were covered and staffed for the Irish Independent- Self-managed and collated all content for a popular weekly eight-page supplement for the Evening Herald in Dublin- Collated and curated content for a weekly eight-page 'Tee to Green' golf pull-out section in the Irish Independent