Experience

mpo Global Trade GmbH

• Germany
• Import & Export
• 1 - 100 Employee

• Senior Trading Manager

  • Nov 2022 - Present

  As a competent and fair partner, mpo Global Trade imports food from all over the world. Through our global network, we are experts in the procurement of classic trade goods, specialties and innovative products. As a competent and fair partner, mpo Global Trade imports food from all over the world. Through our global network, we are experts in the procurement of classic trade goods, specialties and innovative products.



Creative Foods UK

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Trade Channel Controller (Pubs & Restaurants)

  • Jul 2018 - Nov 2022

  Direct responsibility for the Hospitality channel reporting to the Sales Director promoting manufacturing and traded poultry. During my career at Creative I have also managed sales channels including customers within QSR & Wholesalers. The key responsibilities include budget planning, delivering sales and profit growth and working closely with the UK manufacturing site and managing importation of poultry, stock, currency, costs attributed etc. Supporting of National, Account Managers personal development and coaching that during my tenure has seen internal promotions and channel changes to support the growth aspirations and the development of people. My current role operates without Creative foods UK business as a strategic leader on the sales leadership team. Key achievements during the last 18 months include launch of new products, retention and profit enhancement. Price negotiations in line with market challenges. Working cross functionally with all departments on strategic product development and operational process to ensure launches have been achieved. (Product development, supply chain, finance, warehouse.) Show less



Bidfood UK

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Business Development Controller

  • Jan 2015 - Jul 2018

  • Development of tactical and strategic plans to maintain and grow profitable new business and to achieve company targets of items and profit growth within the Freetrade Channel.• Leading, managing and developing the performance of a National Account sales team of 5 reporting directly to the Director of Sales within the Buying Group Channel and matrix managing 100+ indirect reports to maximise their performance to achieve targets.• Channel Management of Head Office Relationships across all functions (Commercial, Marketing, Sales Team, Logistics).• Channel Strategy to lead the Regional Controllers and Group Sales Managers.• Channel Team consisting of Marketing, Commercial, Finance, Chef Development team.• Strong focus on new business • Using customer insight, analytics and external trends to identify new market and product opportunities. Creating marketing collateral and manufacturer/supplier support to drive growth and retention within our Education, Healthcare, Pubs, Restaurants and Leisure Sectors. Show less

• Regional Business Development Controller

  • Jun 2011 - Jan 2015

  Responsibitlies• Full profit and loss accountability for Foodservice sales with a turnover in excess of £70m per annum within the southern region.• Development of regional sales strategies to target growth through new and existing customers.• Managing 9 direct reports and matrix managing 70 indirect reports to maximise their performance to achieve targets.• Development of key performance Indicators to measure performance.• Utilising market trend data to develop Regional plans and retention of customers.Key Achievements• Restructure of the Sales Team (2010)• Led various regional campaigns for direct and indirect reports to facilitate the growth strategy.• Top Sales Performance within Company (2012)• Developed and implemented a new sales strategy, growth in excess of 20%• Led and managed the successful tenders for key regional and national accounts.• Personal development of key team members that facilitated their internal promotions to the next level within the management structure• Regional Recognition of achievement of budget and Channel Development at Company Awards (2012) Show less



The Authentic Food Co.

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Business Development Controller

  • Jun 2009 - Jun 2011

  Responsibilities • Full profit and loss accountability for Foodservice sales • Development of Wholesaler sales strategies through Marketing and Commercial departments. • Managing 5 direct reports and working alongside Product Development, Marketing, and Logistics. • Development of key performance Indicators to measure performance. • Utilising market trend data to develop new concepts and customer base i.e. Cash & Carry. Key Achievements • Restructure of Sales Team and Performance measurements. • Successfully managing and winning the range opportunity at Cash & Carry. • Successfully manging the customer proposition and commercial agreements. • Personal development of key team members that facilitated their internal promotions to the next level within the management structure. • Personal development of team through training, skills set, commercial awareness Show less



Brakes Group

• National Accounts & Management Roles

  • Feb 1996 - Jul 2009

  The Brakes Group Roles & Responsibitlies The Brakes Group is a foodservice wholesaler and distributor with sales in excess of £3 billion per annum. My career at Brakes started when the company was privately owned by the “Brake Brothers” before the recent capital investors. Please see below a summary of my responsibilities and key achievements • 2006-2009: M&J Seafood’s National Account Controller • Full profit and loss accountability for Pub & Restaurant Channel with a turnover in excess of £14m per annum. • Managing 5 National Account Managers and working alongside Product Development, Marketing, Supply Chain and Regional Logistics. • Customer portfolio: TRG, Greene King, Spirit Group, Whitbread, the Bay Group Pizza Hut, JDW, Gondola Group. • Using customer insight, analytics and trends to identify new market and product opportunities. • 2003-2006: Group Business Manager (National Accounts) Full profit and loss accountability for National Independent Channel with a turnover in excess of £70m per annum. • Responsible for Brakes National Independent Channel (Buying Groups, Pubs and Hotels, Education and Healthcare) • Managing 6 direct reports and matrix managing 100 Business Managers to maximise their performance to achieve targets • 2002-2004: National Sales Manager (National Accounts) • Managing 14 direct reports and matrix managing 70 indirect reports to maximise their performance to achieve targets with a sales turnover of £18m. • Responsibility for achievement of budget, recruitment, training and development of team and pub channel. • 1997-2002: National Account Manager • Managing Local Authorities, Logistics within Education Sector. • Customer Portfolio: London Boroughs, NUS, ISBA, • Management of New Product Development, Manufacturing, logistics, marketing. • Strategic business integration working closely with senior management both Show less