Neil Howells
Chief Commercial Officer (CCO) at Vivo Gaming- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Slovak Limited working proficiency
-
French Limited working proficiency
-
Spanish Limited working proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Matt Etchells-Jones
Neil served as the Chair of Nottingham Businesses Against Crime, where he was responsible for invigorating the management of the partnership, establishing a new level of respect for it amongst partners and raising its profile within the city through the strength of his personality and his astute acumen as well as his effective management and eye for detail. It was a pleasure to serve as an officer of the Partnership under Neil’s direction.
Marty Goldman
Neil is a creative, driven and bottom-line manager. He has a knack for atracting a strong team, and developing maximum results from that group. This strength extends to his customer service skills as his engaging personality is key to his club's success.
alan cripps
I have had the pleasure of working with Neil on 2 seperate occasions now. Neil has an eye for a business opportunity and his marketing skills are second to none. I feel that my own management skills have improved greatly since working with Neil.
Matt Etchells-Jones
Neil served as the Chair of Nottingham Businesses Against Crime, where he was responsible for invigorating the management of the partnership, establishing a new level of respect for it amongst partners and raising its profile within the city through the strength of his personality and his astute acumen as well as his effective management and eye for detail. It was a pleasure to serve as an officer of the Partnership under Neil’s direction.
Marty Goldman
Neil is a creative, driven and bottom-line manager. He has a knack for atracting a strong team, and developing maximum results from that group. This strength extends to his customer service skills as his engaging personality is key to his club's success.
alan cripps
I have had the pleasure of working with Neil on 2 seperate occasions now. Neil has an eye for a business opportunity and his marketing skills are second to none. I feel that my own management skills have improved greatly since working with Neil.
Matt Etchells-Jones
Neil served as the Chair of Nottingham Businesses Against Crime, where he was responsible for invigorating the management of the partnership, establishing a new level of respect for it amongst partners and raising its profile within the city through the strength of his personality and his astute acumen as well as his effective management and eye for detail. It was a pleasure to serve as an officer of the Partnership under Neil’s direction.
Marty Goldman
Neil is a creative, driven and bottom-line manager. He has a knack for atracting a strong team, and developing maximum results from that group. This strength extends to his customer service skills as his engaging personality is key to his club's success.
alan cripps
I have had the pleasure of working with Neil on 2 seperate occasions now. Neil has an eye for a business opportunity and his marketing skills are second to none. I feel that my own management skills have improved greatly since working with Neil.
Matt Etchells-Jones
Neil served as the Chair of Nottingham Businesses Against Crime, where he was responsible for invigorating the management of the partnership, establishing a new level of respect for it amongst partners and raising its profile within the city through the strength of his personality and his astute acumen as well as his effective management and eye for detail. It was a pleasure to serve as an officer of the Partnership under Neil’s direction.
Marty Goldman
Neil is a creative, driven and bottom-line manager. He has a knack for atracting a strong team, and developing maximum results from that group. This strength extends to his customer service skills as his engaging personality is key to his club's success.
alan cripps
I have had the pleasure of working with Neil on 2 seperate occasions now. Neil has an eye for a business opportunity and his marketing skills are second to none. I feel that my own management skills have improved greatly since working with Neil.
Credentials
-
Personal Management Licence
Gaming Board of Great BritainApr, 2008- Nov, 2024 -
Personal Liquor Licence
SedgemoorApr, 1998- Nov, 2024
Experience
-
Vivo Gaming
-
Seychelles
-
Gambling Facilities and Casinos
-
1 - 100 Employee
-
Chief Commercial Officer (CCO)
-
Apr 2022 - Present
Live gaming at its best. Responsible for sales, account management, and Marketing. Live gaming at its best. Responsible for sales, account management, and Marketing.
-
-
-
Yolo Group
-
Estonia
-
IT Services and IT Consulting
-
400 - 500 Employee
-
Bombay Group Director of Commercial Operations
-
Aug 2020 - Feb 2022
Group Commercial Operations Director of live gaming operations (online Studio and land based), International Casino Marketing, financial reporting, strategy, planning, Vip development. Marketing, Change Management, Product Development. Group Commercial Operations Director of live gaming operations (online Studio and land based), International Casino Marketing, financial reporting, strategy, planning, Vip development. Marketing, Change Management, Product Development.
-
-
-
ECM Ltd
-
Costa Rica
-
Gambling Facilities and Casinos
-
Managing Director
-
Oct 2018 - Feb 2022
Casino, hospitality, and leisure management consultants, specialising in Operations, Marketing, CRM, and management development. Casino, hospitality, and leisure management consultants, specialising in Operations, Marketing, CRM, and management development.
-
-
-
Olympic Entertainment Group
-
Estonia
-
Entertainment Providers
-
1 - 100 Employee
-
Group Commercial Operations and Projects Director
-
Feb 2019 - Aug 2020
Responsible for development and operation of the Project Management Office, Marketing, and Sales operations, providing direction, supervision, and support for the Value Creation Strategy through product development, marketing, recruitment and retention, loyalty programs, online betting, Sports Betting, purchasing, table and slots development.Drove revenues to best results in 25 years. Responsible for development and operation of the Project Management Office, Marketing, and Sales operations, providing direction, supervision, and support for the Value Creation Strategy through product development, marketing, recruitment and retention, loyalty programs, online betting, Sports Betting, purchasing, table and slots development.Drove revenues to best results in 25 years.
-
-
-
Carnival Corporation
-
Travel Arrangements
-
700 & Above Employee
-
Senior International Fleet Operations Director
-
Feb 2016 - Oct 2018
Responsible for international operational and financial functions; creation global business plans that expanded sales into new markets and re branding solutions with new marketing strategies, highlighting competitive advantages and value proposition. Directed the gaming and Onboard Revenue operations across all Carnival Corporations’ European brands, P&O, Cunard, Aida, and Costa, and oversight of 36 vessels that deliver revenue of over $80M.Drove year in year growth of 10% over budget.The following are highlights of the value I brought to the organization: Maintain best practice standards which include optimising corporate vision across diverse international jurisdictions and corporate cultures between the Carnival brands. Introduced strategies in the restructuring of Labour and operational efficiencies that resulted in substantial revenue growth. Structured implementation of internal CRM strategy, manage direct marketing programs and customer acquisition through external land-based casino operations in the US and Europe which have led to a 17% revenue growth. Direct and supervise the performance of multiple teams through strategic processes and driving Carnival’s Customer Satisfaction program, which increased NPS scores by +10 pts and successfully reached company high of +6 Maintain organisational stability; ownership of multi-million product reinvestment schedules and new builds, currently involved in 5 new build vessels due out between 2018 and 2022. Facilitate analysis on vendor purchases, utilise skilled negotiations to reduce costs and ensure products are reasonably priced across the operations.
-
-
-
Metropolitan Gaming
-
United Kingdom
-
Gambling Facilities and Casinos
-
200 - 300 Employee
-
Regional Commercial Operations Venues Director
-
Apr 2008 - Feb 2016
Exceeded budgeted ebitda year on year 10 years in a row. Accountable for the direct development of commercial operations in multiple sites including The Sportsman Casino, Manchester 235, ALEA Casino, and Rendezvous Casino. Held P&L responsibility with goal to increase market share and maintain organisational bottom lines for the world’s most geographically diversified casino-entertainment company.The following are highlights of the value I brought to this position: Managed development processes to initiate significant change that drove the failing businesses to the top 3 in group within 9 months, grew group profits by 15% through yield management strategy and utilisation of CRM. Led project workforce in processes that enhanced sales productivity, which successfully doubled EBITDA contribution over 3 years, exceeding budgeted EBITDA by 60%. Introduced and established novel gaming analytics tools that increased table yield by 15% across Caesars international operations and drove 10% profit. Successfully achieved robust player acquisition through new business initiatives and expanded service offerings to target high network individuals.
-
-
-
-
Regional Commercial Operations Manager
-
2005 - 2008
Delivered outstanding results and service for the UK’s largest casino operator; operated 5 units with focus on developing strategic training programs and initiatives that drove articulate marketing programs to increase revenue growth and consistency in customer experience across the organisation. I streamlined creative marketing strategies, created budgets, identified areas of opportunity, and optimised staffing initiatives to achieve long-term strategy goals.The following are areas of value I provided for the organisation: Successfully increased property visitation by 25% year on year (YoY) resulting in a 15% increase in revenue. Organised and effectively led employees to ensure growth and cultivate a customer service climate which drove highest profitability in the group over 40 national sites. Recipient of prestigious Operations Manager of the Year for two consecutive years.
-
-
-
-
Regional Venue Operations Director
-
Jan 2004 - Jan 2005
Responsible for the operations and compliance of multiple gaming venues Responsible for the operations and compliance of multiple gaming venues
-
-
-
-
National Director Of Operations
-
2002 - 2004
Bars and Night Clubs. Bars and Night Clubs.
-
-
-
SFI Group
-
1 - 100 Employee
-
National Director Of Operations
-
Feb 1998 - Jan 2002
Night Club and Bar Operations. Multi site responsibilities. Night Club and Bar Operations. Multi site responsibilities.
-
-
Education
-
1981 - 1983
WRGS
Bachelor of Business Administration - BBA, Business/Managerial Economics
Community
