Experience

LazyPay

• India
• Financial Services
• 1 - 100 Employee

• Senior Brand Marketing Manager

  • Jun 2021 - Present

  Mumbai, Maharashtra, India



Disney+ Hotstar

• India
• Software Development
• 700 & Above Employee

• Brand Manager

  • Sep 2018 - May 2021

  Mumbai Area, India



ITC Limited

• India
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Oct 2017 - Aug 2018

  Kolkata Area, India Conceptualize the brand/marketing strategy basis consumer insights, TG and market understanding backed by clutter-breaking & innovative campaign ideas, to drive awareness, increase consumer base & market share with overall affinity and preference for the brand. CONTRIBUTION: Plan, lead and executed annual marketing plan:- Identifying Key brand priorities, Category movement & business objectives and basis that worked on marketing initiatives to meet those targets Lead… Show more Conceptualize the brand/marketing strategy basis consumer insights, TG and market understanding backed by clutter-breaking & innovative campaign ideas, to drive awareness, increase consumer base & market share with overall affinity and preference for the brand. CONTRIBUTION: Plan, lead and executed annual marketing plan:- Identifying Key brand priorities, Category movement & business objectives and basis that worked on marketing initiatives to meet those targets Lead Marketing campaigns: In-charge of the complete 360-degree marketing approach for the brand • Designed marketing mix & launched new seasonal variants in record time which contributed significantly to overall brand growth. • Drive the brand communication for Vivel core variant so as to ensure its equity consistency and stronger growth. • Anchored communication strategy by creating a benefit based range architecture. Purpose driven launch :- Worked with Sales, distribution and other stakeholders to increase penetration of Vivel in economy price point category. • Designed 360 degree campaign to support the launch Spearheading campaign communication with multiple stakeholders • Digital Marketing: Drove promotion across Search and Social Media through platform innovation, content curation and influencer marketing leading to chatter and content preference. • PR: Developed PR-able ideas for maximizing coverage and SOV, driving talk-ability and top-of-the-mind recall of the campaign. Drove strategic partnerships for increased mileage in a cost-effective way. • On-ground/BTL: Conceived & implemented first-of-its-kind events and consumer connect initiatives winning hearts & awards, both. • Research: Commissioned research across markets & TGs gaining a vital understanding of the evolving mindset, lifestyle and consumption habits of today’s consumers. Show less



Parle Products Pvt. Ltd

• India
• Food and Beverage Services
• 700 & Above Employee

• Deputy Brand Manager

  • Jun 2015 - Sep 2017

  Mumbai Area, India • Responsible for meeting brand growth trajectories, brand health parameters, brand innovation calendar and executing communication strategy as per the annual marketing goals. • Independently led & executed brand architecture strategy by identifying white spaces, validating with consumer insight guidelines and delivering a winning mix. • Managed budgets of 100cr and anchored brand launches, price promotions, consumer offers, trade management & extensions (E commerce & Modern trade bigger… Show more • Responsible for meeting brand growth trajectories, brand health parameters, brand innovation calendar and executing communication strategy as per the annual marketing goals. • Independently led & executed brand architecture strategy by identifying white spaces, validating with consumer insight guidelines and delivering a winning mix. • Managed budgets of 100cr and anchored brand launches, price promotions, consumer offers, trade management & extensions (E commerce & Modern trade bigger packs). • Worked closely with cross functional teams (R&D, SC, SM, creative agencies, packaging agencies, Finance, CMI and country teams) on key tasks and presented brand proposals convincingly to senior stakeholders. • Strategized and creatively conceptualized brand activation's & on-ground events with country teams • Anchored digital journey of the brand • Led ‘trend-spotting ‘and identifying gaps in the category Show less



Dabur India Limited

• India
• Manufacturing
• 700 & Above Employee

• Intern

  • Jan 2012 - Mar 2012

  New Delhi Area, India Developed a go to market Strategy for the launch of natural replenishment drinks in India.



Perfect Relations

• India
• Public Relations and Communications Services
• 200 - 300 Employee

• Project Coordinator

  • Apr 2011 - Jun 2011

  New Delhi Area, India Establish strategy on new business development Brand communication development on brand partners -Heinz, Coca Cola, Godrej's Natures Basket.



Air India Limited

• India
• Airlines and Aviation
• 700 & Above Employee

• Intern

  • May 2010 - Jun 2010

  New Delhi Area, India Marketing and Business Strategy for improving brand loyalty under Frequent Flyer programme Relevant changes to improve in flight consumer experience on products and hosting