Experience

ONP Group
• United Kingdom
• Law Practice
• 100 - 200 Employee
• Marketing Manager

  • Nov 2022 - Present

PMP Recruitment
• United Kingdom
• Staffing and Recruiting
• 200 - 300 Employee
• Senior Marketing Executive

  • Sep 2021 - Nov 2022


Self-employed

• Real Estate
• 1 - 100 Employee

• Content Manager

  • Jan 2016 - Sep 2021

  • Writing and publishing weekly articles on Real Estate for a well-reputed Indian brand. • Conducting thorough research on various topics and formulating content strategy. • Carrying out product and recipe photo shoots for an upcoming retail brand. Also, publishing weekly recipes on their website. • Revamping the website and writing Search engine optimized content for Bertucci Cucine, Corbett Expert, Gems Rudra, Business Doctors, Bolton Carpet Cleaners and many more. • Revamping the Exhibition Calendar-2018 for World Halal Expo. • Writing and publishing a series of articles on Leadership, Entrepreneurship and Business Interviews for Business Alligators. • Responsible for design and execution of websites in Food and Beverages, Interior Décor, IT, Tourism and Travel industries. • Handling the Content Management System and furnishing web-content and product descriptions. • Creating Blog pages and updating new blogs weekly for Bertucci Cuccine. • Creating blogs for Healthcare industry, 3D Printing and many more. • Handling Social Media Marketing and CMS for Hour4u across various platforms. • Creating and managing Social Media calendar and creating social media posts and copy for clients like Hyatt, Khaira Education and SOHNA Markfed. Show less



Golden Egg Recruitment Ltd

• Marketing Manager

  • May 2018 - Feb 2019

  • Revamping the website and advertising job vacancies. • Proficient in WordPress Content Management System. Writing and publishing weekly blogs and articles. • Creating engaging and compelling blogs, social media copy, email content, sales copy, videos and creatives for website and all social media platforms. • Proficient in On-Page and Off-Page SEO using tools like SEMRush, MOZ and Ahref. for keyword tracking, content optimization, site scrawl, link stragies and analytics & reporting. • Creating Social Media strategy. managing Content and Campaign calendar on Facebook, Instagram, LinkedIn and Twitter using tools like SEMRush Social Media Kit, Falcon and BuzzSumo. • Efficiently tracking and analyzing competitor’s Social Media strategy and monitoring their progress. • Proficient in using Canva, Vivo Video, and Adobe Lightroom for designing creative and videos for branding on Social Media and website. • Using Facebook Business Manager, Ad Espresso and SEMrush social media dashboard for running and monitoring paid social media ads and campaigns from start to finish. • Creating and running E-mail campaigns using tools like Campaign Monitor, MailChimp, SEMRush and Ahref. • Creating and tracking mobile friendly emails, newsletters and promotional emails by identifying target audience and building a list of subscribers. Also efficiently handling email automation. • Efficient in running Paid Ads like PPC and Display advertisements using tools like Market Finder and SEMRush. • Carrying out analytics and reporting of ads metrics like number of clicks, impressions and cost of acquisition. • Engaging with audiences and addressing to their reviews on social media. • Using Google Analytics to regularly track and analyze site performance and generating monthly reports. • Advertising vacancies on company’s website and job sites like Reed, Indeed and CV Library. • Handling the Database Management, sourcing, shortlisting and screening candidates. Show less



MR.SUB India

• Restaurants
• 1 - 100 Employee

• Assistant Manager

  • Nov 2015 - Sep 2016

  • Responsible for re-design and execution of the new website. • Handling the Content Management System and using WordPress for furnishing web content and product descriptions. • Using Social Media Tools like Falcon and SEMRush Social Media Kit for handling Social Media Marketing for Mr. Sub and Bake1 across various platforms. • Carrying out product photoshoots and uploading them on the new website. • Writing and publishing product descriptions for each product on the website. • Liaising and coordinating with external design agencies for creatives for website and social media. • Publishing weekly food blogs on website and updating them on WordPress. • Coordinating with outsourced SEO specialists to carry out site optimization and analyzing and reporting site and competitor’s strategy. • Working with external agencies in running and executing paid social ads and setting up the budget with the internal management team. • Coordinating with agencies for Google Analytics and tracking site progress and presenting monthly website reports to the Management. • Initiating and executing a new ‘Order Online’ domain with the main website domain and facilitating online orders for food and beverages. • Partnering with logistics partners like Zomato and Swiggy for the Order Online Initiative and setting up periodic deals and discounts for customers. • Engaging with customers and addressing their issues and food complaints on Zomato. Swiggy and Social Media. • Handling offline and online marketing activities for Mr. Sub and Bake1. • Responsible for new store launches in Delhi/NCR and existing store revamps of Mr. Sub. • Handling in-store marketing activities and coordinating with vendors. • Handling point of sale marketing for Bake1 across Delhi/NCR. Show less



Ok Play India Ltd

• India
• Retail
• 1 - 100 Employee

• Digital Marketing Executive

  • Aug 2014 - Oct 2015

  • Spearheading activities like catalog & packaging design, social media planning & target group identification, e-commerce website & ERP CMS design, strategy planning for e-commerce & retail, category identification for tie-up brands, and product description & website content supervision. • Conceptualizing & implementing sales & marketing promotional activities as a part of brand building and market development efforts. • Developing new markets for promoting and conducting competitor analysis by keeping in-touch with the trends for achieving market share metrics. • Driving marketing initiatives & achieving desired targets with overall responsibility of exploring marketing avenues to build consumer preference and drive volumes. • Managing the design and execution of primary and secondary research, internal data collation, market and competitor analyses to successfully guide and influence sales and marketing decisions. • Preparing detailed documentation specifications such as analysis and research results for internal and external distribution/publication. • Mapping business requirements & needs and coordinating in process development & implementation in line with the pre-set guidelines and involved in product marketing, sales lead generation, and market research. Show less



Emerson Network Power

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Application Engineer

  • May 2010 - Nov 2012

  • Supervised & analyzed the detailed report of customers' on-site conditions and their technical needs along with product & sales teams. • Assisted the marketing team by providing them with information like product USP, important features & benefits enabling them to design the appropriate messaging strategy for marketing promotions • Spearheaded the planning, designing & developing effective & advanced power solutions for the B2B & B2C customers across various industry verticals and provided technical support on regular basis to the product & sales teams • Maintained the synchronization among important system transactions and customer purchase order. Show less