Neha sawant

Marketing Strategy Manager at ANAROCK Residential
  • Claim this Profile
Contact Information
Location
Mumbai, Maharashtra, India, IN

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • India
    • Real Estate
    • 1 - 100 Employee
    • Marketing Strategy Manager
      • Apr 2022 - Present
    • India
    • Real Estate
    • 200 - 300 Employee
    • Brand Manager
      • Dec 2020 - Apr 2022
    • Assistant Brand Manager Marketing
      • Dec 2017 - Nov 2020

      • Formulating digital strategy for delivering best ROI for their campaign on various result oriented matrices of cost per impression/ cost per click / cost per lead / cost per digital engagement • Created strategic search engine marketing and social media direction to optimize online presence for maximum exposure • Analyzed keywords and Google analytics, conducted competitive analysis and lead generation campaigns to identify improvements as well as increase visibility and rankings • Managing performance marketing campaign including Google ads, Facebook sponsored ad campaigns, Native ad campaigns -(Taboola, Adjebra & Outbrain campaigns), M-Indicator campaign, Bing ads and Branding campaigns including FB+IG Promotion, YouTube, Money Control, Cricbuzz, In-shorts. etc. with the help of digital marketing agencies • Creating marketing strategies and execution plans that cultivates audiences, increases digital presence, and enhances brand awareness Show less

    • Assistant Marketing Manager
      • Nov 2015 - Oct 2017

      • Participated in the development of corporate positioning concepts and created high impact marketing communications tools to reach internal & external audiences • Built brand focus in conjunction with operational requirements; managed ATL & Digital Campaign functions • Ensured maximum brand visibility and capturing optimum market shares • Organized various promotional events within budgetary allocations; handed appropriate media selection for advertising new project launch campaigns • Collated all the information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies to conduct lead generation campaigns & lead management • Led edge technologies to develop domain expertise and create new business opportunities in Corporate Marketing, Communication & Advertising Show less

Education

  • Welingkar Institute of Management
    Master of Business Administration (MBA), Marketing
    2013 - 2015
  • Pillai Institute of Management Studies and Research
    Bachelor of Business Administration - BBA, Marketing
    2011 - 2013

Community

You need to have a working account to view this content. Click here to join now