Marketing Director

• Jul 2021 - Present

Sr Manager Marketing Communications

• Mar 2017 - Jun 2020

• Develop direct marketing strategy to build & strengthen CIBIL Score brand in D2C space. • Managing all the planning & execution of annual budget with a revenue target. • Build, optimize & scale digital marketing campaigns to drive user acquisitions across major online advertising platforms like Display, Google, Facebook, Bing, LinkedIn etc. • Responsible for monitoring, reporting, competitive benchmarking & upsell marketing promotions. • Managed consumer research with agencies… Show more • Develop direct marketing strategy to build & strengthen CIBIL Score brand in D2C space. • Managing all the planning & execution of annual budget with a revenue target. • Build, optimize & scale digital marketing campaigns to drive user acquisitions across major online advertising platforms like Display, Google, Facebook, Bing, LinkedIn etc. • Responsible for monitoring, reporting, competitive benchmarking & upsell marketing promotions. • Managed consumer research with agencies for insights into brand awareness, existing & new company products, relevancy, consumer segmentation, pricing. • Handle media & advertising agencies as well as work closely with Google teams.

Manager Marketing Communications

• Jan 2015 - Mar 2017

• Design & implement marketing plan • Drive digital initiatives across multiple platforms (examples–videos, emailers, native, you tube, affiliates) • Evaluate performance against target – supported key metrics (examples–revenue, transactions, unique users, subscribers, logins, page views) • Appropriate allocation of media budget & cost-effective consumer acquisition • Monetize Existing Users • Design advertising creatives & messaging to be placed on all the channels (online &… Show more • Design & implement marketing plan • Drive digital initiatives across multiple platforms (examples–videos, emailers, native, you tube, affiliates) • Evaluate performance against target – supported key metrics (examples–revenue, transactions, unique users, subscribers, logins, page views) • Appropriate allocation of media budget & cost-effective consumer acquisition • Monetize Existing Users • Design advertising creatives & messaging to be placed on all the channels (online & TV) across consumer journey • Design & enhance website content to optimize conversions • Work with media & advertising agencies • Part of TVC creation & launch (concept, scripts, production, campaign) • Design product brochures, kits, company reports, pamphlets, flyers, e-pages in the B2B space • Develop content for banks, NBFC’s & partners to drive product promotions across consumer life cycle • Create educational content & collateral to build consumer engagement for industry events, leadership workshops, bank branches, etc • Design creatives for internal communications & events • Vendor evaluations & invoicing

Manager Client Servicing

• Apr 2014 - Jan 2015

• Served as a liaison between cross cross-functional departments to support client requests/concerns. • Improve systems & processes within the organization • Monthly Senior Management Reports • Managed a team of data maintenance to ensure professional, timely and proficient customer service.

Assistant Manager Client Servicing

• Apr 2011 - Apr 2014

• Overlooked the creation and facilitation of any data maintenance policies and procedures. • Creation of user documentation material, scripts and training materials. • Developed CRM tool to enable systematic workflow.

Senior Executive Client Servicing

• Apr 2010 - Apr 2011

• Preparing monthly Key Performance Indicators • Assisted in managing relationship with the outsourced vendor • Processed requests for data maintenance from member clients across PAN India

Team Member Corporate Accounts Payable

• Sep 2007 - Apr 2010

• Part of Successful roll out to UK Corporate Master Cards • Email Campaigns for collections & credit card payments • Addressing queries & analysis of credit card accounts • Part of Successful roll out to UK Corporate Master Cards • Email Campaigns for collections & credit card payments • Addressing queries & analysis of credit card accounts

Customer Relations Officer

• Jul 2006 - Sep 2007

• Consumer Correspondence & Resolutions • Co-ordination with internal teams to manage consumer concerns • MIS & SOP Creation • Consumer Correspondence & Resolutions • Co-ordination with internal teams to manage consumer concerns • MIS & SOP Creation