Experience

Grivy

• Indonesia
• Technology, Information and Internet
• 1 - 100 Employee

• Customer Success Director

  • Jan 2023 - Present



Talkwalker

• Luxembourg
• Software Development
• 300 - 400 Employee

• Senior Solutions Consultant

  • Jul 2021 - Jan 2023



SME Centre@SICCI

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Business Advisor, Small & Medium Business

  • Sep 2020 - Jul 2021

  SME Centre - Initiative of Enterprise Singapore an agency of the Ministry of Trade & Industry Singapore. Consult Small Medium Businesses (SMBs) & Start-ups on digital capability development, marketing strategy & E-Commerce. Grow a funnel of businesses & generate a steady flow of leads for the center’s advisory services. Advised over 70 SMB Clients to date. SME Centre - Initiative of Enterprise Singapore an agency of the Ministry of Trade & Industry Singapore. Consult Small Medium Businesses (SMBs) & Start-ups on digital capability development, marketing strategy & E-Commerce. Grow a funnel of businesses & generate a steady flow of leads for the center’s advisory services. Advised over 70 SMB Clients to date.



Bangkok Burgery

• Thailand
• Food & Beverages

• Founder & CEO

  • Jan 2018 - Jun 2019

  I founded my first start up in food tech space with Bangkok Burgery - Thailand's first cloud kitchen restaurant focused on high protein vegetarian burgers. Over the course of 2 years I conceptualized the idea, developed the recipes and products, created the brand securing seed investment in the process. Successfully listed the restaurant on all major food delivery platforms in Thailand. (GrabFood, FoodPanda, LineMan, HonestBee) Created the brand from scratch including brand name, logo design, entire social media presence. Created and executed digital marketing plan on facebook and instagram. Created Website, SEO/SEM, Display and Video advertising on Facebook / Instagram and starting the brands CRM platform. Worked closely with leading Food Bloggers . Successfully exited the business via sale of brand and business to restaurant investors. Show less



Lazada

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Digital and E-Commerce Specialist -Projects

  • Sep 2013 - Dec 2017

  1) Institute of Advertising Project Manager, Oct 2015-Feb 2016 Singapore’s leading Non-Profit Organization focused on developing Singaporean Advertising and Marketing Talent • Project Management - Created foundational program (UPSTARTS) to develop early-stage Singaporean advertising talent. • Partnerships with Economic Development Board (EDB) & Top Advertising & Digital Agencies to implement the above programs. 2) Lazada E-commerce Insights Manager, March2015-June2015 Lazada is ASEAN’s leading e-commerce platform. •Led exhaustive multi-country quantitative and qualitative research to identify trial barriers for the first time online purchase •Developed framework & execution to track Lazada & competitive brand equity via a customized Brand Health Track. 3) Cordlife Digital Marketing Manager, Apr 2014 – Dec 2014 Cord life is Singapore’s largest cord blood banking service provider with operations across multiple South East Asian countries. •WEBSITE UPGRADE: Upgraded Website Content, Layout, Design and UX, Made site mobile responsive. •SEO: Upgraded Website was designed to improve SEO for keywords. Worked with the agency to implement and track KPIs. •SEM / LEAD GEN: Started SEM for keywords. Introduced the Sign-Up feature (Website) for generating sales leads. •CRM / EMAIL Marketing: Leveraged sign-ups to send eDMs educating on cord blood banking benefits. Show less



AirAsia

• Malaysia
• Airlines and Aviation
• 700 & Above Employee

• Digital Marketing Manager, ASEAN

  • Jan 2012 - Aug 2013

  Key Responsibilities Leading Brand development via Marketing campaigns on Digital Platforms for International Routes for Air Asia & Leading co-marketing programs and alliances with Tourism Boards, Hotels and Attractions to drive traffic. Key Achievements 1)Driving Revenue Growth via P&L Responsibility - Made Thailand-South Asia (Kolkata, Chennai, Colombo) routes profitable. Responsible for flight and ancillary revenues. Drove record high load factors and turned routes profitable, ahead of the start of AirAsia India. 2) Go to Market Strategy and Digital Marketing Campaigns on Facebook, social influencers, E-mail marketing: Created multiple digital campaigns featuring Singapore, India, Sri Lanka, Penang with social influencers and social media marketing (Facebook, bloggers, forums), email and web content to drive buzz for destination. 3) Built Partnerships & Strategic Alliances with Tourism Boards & Other Partners: Responsible for driving partnerships to build AirAsia brand and lift inbound & outbound to in-bound traffic with co-marketing, co-branding & cross-promotions. Key partnerships 4) Singapore Tourism Board & Resorts World Sentosa to drive Bangkok – Singapore revenues. 5) Ministry of Tourism, India, West Bengal Tourism to drive Bangkok – Kolkata revenues. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager, Head & Shoulders, Philippines

  • Jan 2009 - Dec 2009

  Key Responsibilities included delivering brand’s sales targets, development of holistic marketing communication campaign, innovation & new product development. Expanded H&S into the "for men" segment via launch of new product range. Worked with R&D to develop product, packaging, line up.Created Holistic Integrated Marketing campaign for H&S for Men launch with Manny Pacquiao: Worked with creative and media agency to develop assets & media plan for TV, Print, Outdoor, Digital, In-Store, PR and Activation. Show less

• Assistant Brand Manager, Vidal Sassoon, South Korea

  • Apr 2008 - Jan 2009

  Key Responsibilities included delivering brand’s sales targets, development of holistic marketing communication campaign and innovation planning. Leading multi functional project team for new product development and launch.Developed P&G strategy to enter hair styling segment in Korea based on extensive consumer understanding & future trends analysis. Re-positioned Vidal Sassoon as a leading super premium professional inspired hair styling brand and led multi-functional team to develop product, packaging, line up, launch strategies and integrated marketing communications. Show less



Informa

• United Kingdom
• Information Services
• 700 & Above Employee

• Marketing & Partnerships Manager

  • Jan 2007 - Mar 2008

  Responsible for delivering Sales & Profits for the Conferences Vertical of the IBC Group (Informa subsidiary) in Singapore. Key responsibilities 1) Content Writing & Design: Responsible for writing, editing and designing marketing content for print and websites for various international conferences based on extensive research to enable sales team to close prospects. 2) Building & Driving Partnerships with Media Partners, Sponsors and Affiliates: It included negotiating deals with media partners, magazines & publications. Identification of and securing sponsorship from prospective companies and securing affiliations, endorsements and associations from prospective business industry organizations. Show less



Taj Hotels

• India
• Hospitality
• 700 & Above Employee

• Sales & Marketing Manager

  • Jul 2003 - Aug 2006

  Responsible for delivering revenue growth for 2 key revenue streams – category A clients & co-marketing programs with partners and build strategic alliances. Key Responsibilities 1) Key Client Business Development-Responsible for managing relationships with Top clients, identifying client needs and business potential, developing and leading pitches and business proposals and managing and negotiating yearly contracts. 2) New Business Development: Responsible for generating new business by acquiring new clients. Led Revenue generation campaigns, customer promotions, roadshows, events and exhibitions and pitches for acquiring new business. 3) Building Partnerships for Co-Branding & Co-Marketing: Responsible for driving partnerships for running co-branding & co-marketing campaigns. Identified potential partners, developed co-marketing plans, led financial analysis and contract development and project execution. Key partnerships built were • Citibank – Taj Credit Card: • Jet Privilege Show less