Experience

Khaadi SMC Pvt. Ltd.

• Pakistan
• Retail
• 400 - 500 Employee

• Store Experience Lead

  • Oct 2022 - Present

  • Collaborating with international design consultants to design new retail stores, ensuring visually appealing & functional spaces that enhance the overall customer journey. • Demonstrating strong coordination skills in working with internal & external stakeholders to ensure seamless collaboration & alignment on enhancing the overall store experience.• Utilizing keen design aesthetics to critique & improve proposed designs, providing valuable insights for enhancement of customer experience.• Developing creative art installation ideas for stores & successfully executing them by collaborating with local artists.• Exercising excellent time management skills to meet project deadlines & deliver high-quality results. • Thoroughly reviewing drawing packages of each project to ensure alignment with the finalized design.• Ensuring the final design execution on-site aligned with the approved plan. • Creating & implementing visual merchandising strategies exclusively for international stores. • Developing extensive visual merchandising documents to guide & maintain brand consistency in international stores. Show less

• Visual Merchandising Specialist

  • Aug 2021 - Sep 2022

  • Defining, designing, & implementing a creative VM strategy. • Creating eye-catching visual displays that lead the customer through the entire store, in alignment with the brand experience, product, & customer journey.• Collaborating with Product Merchandisers & Planners to prepare for new product launches. • Designing display fixtures to elevate the look & feel of products following the brand aesthetics.• Creating detailed display plans of new launches for retail team to follow.• Coordinating with retail team to ensure smooth display execution.• Visiting stores nationwide to train the retail team on improving & enhancing store displays.• Creating store opening checklist, branding plan & display plan for new stores. Show less



Sapphire Retail Limited (SRL)

• Pakistan
• Retail
• 500 - 600 Employee

• Senior Executive Visual Merchandise

  • Jun 2021 - Aug 2021

  • Executing window & in-store displays as per planograms shared by VM Head. • Ensuring uniformity of displays across multiple stores in the south region. • Setting up displays while working alongside the retail team for new store openings. • Visiting stores regularly to understand operational challenges on floor • Conducting VM audits of all stores weekly & sharing detailed reports with the stake holders. • Executing window & in-store displays as per planograms shared by VM Head. • Ensuring uniformity of displays across multiple stores in the south region. • Setting up displays while working alongside the retail team for new store openings. • Visiting stores regularly to understand operational challenges on floor • Conducting VM audits of all stores weekly & sharing detailed reports with the stake holders.



Habitt

• Pakistan
• Retail
• 100 - 200 Employee

• Assistant Manager Experience Design

  • Jul 2018 - May 2020

  • Creating & Implementing Visual Merchandising strategy in line with the brand, product, season, & target market for all stores nationwide.• Generating SketchUp models of visual displays & creating detailed floor plans for display areas.• Ensuring uniformity of displays across multiple store locations.• Liaising with merchandisers, planners, marketing executives, designers & Retail leads to finalize visual merchandising plan.• Monitoring costs of campaigns & working within budget.• Researching lifestyle & design trends that will inform the visual merchandising strategy.• Conducting thorough store visits to train the retail team on brand's visual merchandising principles. Show less

• Visual Merchandiser

  • Jan 2017 - Jul 2018

  • Implementing Visual Merchandising strategy as per display plan received from VM Head • Sourcing props, installing & setting up windows, walkways & in-store displays as per guidelines.• Working closely with store team in identifying strategies like changing product displays & placements to promote new products & push slow movers.• Travelling to different stores for store openings & smooth execution of new campaign launches.• Providing interior design & home styling consultation to customers. Show less



Tarzz

• Pakistan
• Retail
• 1 - 100 Employee

• Senior Visual Merchandiser

  • Mar 2018 - Feb 2019



Studio Subtractive

• DHA Karachi

• Intern

  • Jun 2016 - Aug 2016

  -Display options for Fuji Films -Reception and Bar design for Artistic -Mood Boards and Precedence for Farah Taalib Aziz, Del Frio and PIA Business Lounge. -Display options for Fuji Films -Reception and Bar design for Artistic -Mood Boards and Precedence for Farah Taalib Aziz, Del Frio and PIA Business Lounge.



Q Studios

• United States
• Graphic Design

• Intern

  • Jun 2015 - Jul 2015

  -Lounge Design of a Residence -Mood and Material Board design for Angro beach hut -Furniture Layout for Residences -Lounge Design of a Residence -Mood and Material Board design for Angro beach hut -Furniture Layout for Residences



Design Options - Interior Design

• DHA Karachi

• Intern

  • Jun 2014 - Aug 2014

  -Screen Design for Madarssah -Model Making for Shehnaz Ismail's Residence -Furniture Layout for Residences -File Management and Record Keeping -Hand Rendering of Plans -Screen Design for Madarssah -Model Making for Shehnaz Ismail's Residence -Furniture Layout for Residences -File Management and Record Keeping -Hand Rendering of Plans