Neha Hora

Associate Director of Admissions at UC Berkeley School of Information
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Associate Director of Admissions
      • Mar 2023 - Present

    • Assistant Director of Admissions
      • Aug 2021 - Mar 2023

    • Admissions Manager
      • Aug 2019 - Nov 2021

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Senior Manager, International Programs
      • Jul 2018 - Present

      Reporting to the VP of Operations, I am the point of contact for all International students and staff and have the overall responsibility for managing international students, assisting program staff, extra-curricular international student projects and events, and the relationship between students and PGS. I am also responsible for managing the international students’ experience at PGS and supporting their academic, developmental and socio-cultural progress. I am the catalyst and a hub for all things global at PGS, connecting the diverse internal and external networks of scholars, students, and community leaders engaged with international issues.I am also responsible for providing support and daily life advice to help international students succeed. I act as the liaison among international students, school personnel (teachers, faculty, and counselors) to monitor, address and help develop each international student’s academic, social and behavioral performance inside the school. Show less

    • Manager of Admissions & Community Engagement
      • Feb 2017 - Jul 2018

      • Recruiter responsible for lead to applicant pipeline for 5 masters and 5 certificate programs across 3 campuses• Identify new market segments to expand digital and on the ground reach for messaging and brand awareness.• Led admissions efforts for Seattle and Bainbridge Island campuses, leading to 100% year over year increase in student enrollment• Instrumented new partner strategy and outbound marketing campaign based on student conversion funnel analysis, resulting in 50% year over year increase in student applications 2 months prior to application deadline Show less

    • Higher Education
    • 700 & Above Employee
    • Assistant Director Of Admissions
      • Jan 2016 - Jul 2016

      • Ranked highly based on internal evaluations and student satisfaction surveys • Developed a new student referral program for the admissions office leading to 20% increase in student enrollment; trained colleagues across 15 campuses to enable program rollout • Launched Team Engagement Initiative aimed at improving internal communication and teamwork; elicited participation from 15+ peers • Ranked highly based on internal evaluations and student satisfaction surveys • Developed a new student referral program for the admissions office leading to 20% increase in student enrollment; trained colleagues across 15 campuses to enable program rollout • Launched Team Engagement Initiative aimed at improving internal communication and teamwork; elicited participation from 15+ peers

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Sales and Admissions
      • Jul 2013 - Oct 2014

      • Led a team of 3 to manage student counseling and redressal; increased student retention rate by 25% • Revamped admissions office’s recruitment and marketing strategy, leading to a 35% year over year increase in student enrollment • Managed PG/UG admissions for 9 campuses; responsible for screening 5000 student applications annually • Optimized student enrolment process to increase application processing capacity by 100 students during peak enrolment season • Evaluated and executed admission decisions on applicant files which lead to an increase of 10% in student summer placements Show less

    • Sales and Marketing Manager (Asia & Europe)
      • Jul 2012 - Jun 2013

      • Managed relationships with 60 student agents; developed 40 new agent partnerships to expand recruitment efforts to 7 new countries • Piloted new out-reach program to raise profile of Australian education and create awareness in 20 new geographies • Researched industry trends and competitor activity to draw up marketing strategies, leading to a 25% increase in student enrolment • Developed and monitored statistical reports to enhance recruitment strategies, forecasting, and operational efficiency • Organized ‘Voice of the Student’ campaign to actively incorporate student feedback into school policies Show less

    • Australia
    • Hospitality
    • 500 - 600 Employee
    • Marketing and Operations Manager
      • Mar 2010 - Jul 2012

      • Organized marketing campaigns, customer & supplier loyalty programs leading to 17% (2010) and 25% (2011) YOY sales increase • Established new quality assurance procedures; store featured in 3 best stores of Australia in the Nandos Annual Audit • Led training of 100+ new employees to ensure compliance with the operational best practices • Organized marketing campaigns, customer & supplier loyalty programs leading to 17% (2010) and 25% (2011) YOY sales increase • Established new quality assurance procedures; store featured in 3 best stores of Australia in the Nandos Annual Audit • Led training of 100+ new employees to ensure compliance with the operational best practices

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Marketing Manager
      • Oct 2009 - Feb 2010

      • Formulated concept-to-launch strategy of 10+ international marketing campaigns to facilitate student-agent interaction • Created database of 1000+ agents from Asia-Pacific; streamlined marketing efforts leading to annual savings of 2000 man-hours • Conducted demographic research to maximize effectiveness of marketing efforts; leading to a 25% increase in student registration • 1 of 3, selected from 50+ Navitas campuses worldwide to represent Curtin at International Navitas Agent Conference in Bangkok Show less

Education

  • Macquarie Graduate School of Management (MGSM)
    Master of Business Administration (M.B.A.), Concentrations in Marketing & Operations
    2013 - 2014
  • Curtin University
    Bachelor’s Degree, Concentrations in Marketing & Accounting
    2006 - 2009
  • Welham Girls' School
    High School

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