NEHA GUPTA

Digital Marketing Consultant at TROOLOGY
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Contact Information
us****@****om
(386) 825-5501
Location
Lucknow, Uttar Pradesh, India, IN
Languages
  • English Elementary proficiency
  • Hindi Elementary proficiency
  • Marathi Elementary proficiency
  • Punjabi Elementary proficiency
  • hariyaanvi Elementary proficiency

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Bio

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5.0

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Sheeraz Ahmad

Neha is a very hard working individual. She is professional, regular and someone who definitely sticks to a routine/schedule. I recommend her as a great assistant to any SEO project managers.

Hemant "Kevin" Malik

I have worked with Neha for over 2 years, She is a great Team Player and knows her job very well. She is focused & self Motivated person. Her Core Skill is SEO, CRO, Google Ad words. Social Media. I will always recommend her in these areas.

Sourabh Thapa

Hard Working is the word that comes to mind when I think about Neha . I’ve had the pleasure of knowing her for a long time. I was impressed with neha ’s ability to tackle Digital Marketing Campaign with ease. She would be a true asset for any positions requiring Digital Marketing, Search Engine Optimization, Social Media Marketing and comes with my heartfelt recommendation.

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Credentials

  • Certified in the Fundamentals of Digital Marketing
    Google Digital Unlocked
    Feb, 2020
    - Nov, 2024

Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Mar 2022 - Present

      Ø Develop, implement, and maintain comprehensive social media strategies that align with brand strategyØ Maintain oversight of overall community management and development of the social media calendar as well as provide creative briefs in order to guide in the development of social assets Ø Lead the planning, creation, and communication of overall social strategies and weekly and monthly content performance of the organization.Ø Contributes to and supports search and social media marketing efforts through Google+, LinkedIn, Facebook, Twitter, and more Ø A minimum of 4 years of related experience in social and digital mediaØ Must be already plugged in to the social media landscape, aware of trends, and be able to continually monitor for emerging platforms and react quicklyØ Strategic thinker, with a strong grasp of major social media platforms and how to apply them to achieve brand goals Ø Experience with social media analysis tools preferred

    • India
    • Government Administration
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2021 - Mar 2022

      Research advertising trendsResearch competitors’ pricing and productsDecide on appropriate placement of adsDetermine what content will reach customersDevelop projects to create contentPublish digital marketing content onlineImplement email marketing campaigns*Lead a Digital Marketing Team* Research advertising trendsResearch competitors’ pricing and productsDecide on appropriate placement of adsDetermine what content will reach customersDevelop projects to create contentPublish digital marketing content onlineImplement email marketing campaigns*Lead a Digital Marketing Team*

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Senior Search Engine Optimization Executive
      • May 2017 - Mar 2022

      ✔ Researched keywords based on monthly search volumes, keyword difficulty and length of keywords (broad, short and long) using SEMrush.✔ Recognizing small businesses in the US who are using outdated SEO companies who are outdated in SEO knowledge. Generating these pre-qualified leads for the sales-team.✔ Maintaining a list of directories/citation building avenues for off-page SEO. Building citations with NAP consistency for clients and generating manual reports.✔ Preparing website audit reports which brings out generic SEO flaws of a newly boarded SEO project. This report used to contain On-page issues like lack of SSL certificate, Load time issues, Mobile responsive issues, No favicon on the site, toxic backlinks, etc.✔ Using Google analytics and Google webmaster to prepare monthly traffic analysis and monthly ranking reports which helped clients to track and monitor progress.✔ Familiar with WordPress and YOAST SEO plugin and Shopify. Executing On-page SEO changes like Title tags, Meta description, Internal linking, External linking, Alt-image texts and optimizing heading tags (H1 & H2)✔ Optimizing blog posts and building out basic info-graphics relevant to the blog posts using tools like Canva to make the blog posts a bit more engaging which could add to the user experience.✔ Directly worked with the Project manager(s) for over 10+ SEO projects per month.

Education

  • Government Girls Polytechnic Lucknow
    PGDCA, Computer Programming, Specific Applications
    2020 - 2023
  • Kanpur University
    Bachelor of Business Administration - BBA, Marketing
    2014 - 2016

Community

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