Digital Marketing And Content Specialist

• Mar 2020 - Present

Marketing And Field Manager

• Jul 2019 - Mar 2020

Founder and Editor-In-Chief ( Personal Blog)

• Jun 2011 - Present

Focusing on expanding the content base and readership of my personal award-winning health and wellness website www.putthatcheeseburgerdown.com. I set the strategic course of the blog while creating a detailed vision and positioning of the brand as themost resourceful health and wellness platform, globally.

Head of Content Strategy

• Jan 2017 - Jul 2018

I was accountable for planning, creating, monitoring and publishing medical information on the parent website. • Responsible for maximizing the value of the India website (measured in terms of doctor members, traffic, time spent on the website) by sourcing, editing and providing high quality content.• Was a part of the leadership team and was responsible for generating high-quality content along with a team of 4 members. • Closely monitored trending medical news and identity and… I was accountable for planning, creating, monitoring and publishing medical information on the parent website. • Responsible for maximizing the value of the India website (measured in terms of doctor members, traffic, time spent on the website) by sourcing, editing and providing high quality content.• Was a part of the leadership team and was responsible for generating high-quality content along with a team of 4 members. • Closely monitored trending medical news and identity and strategized to ensure optimum doctors registration. • Planned, developed and organized new medical contents for physicians by interviewing government, medical organization and more and closely monitor trending medical news and identify optimal populations of interested readers. • Worked with medical advisers and other health care professionals to understand user experience and drive growth. Show more Show less

Associate Content Director

• Mar 2016 - Jan 2017

As the Creative Director-Copy, my role was focused on creating high-value ideas and content strategies for various brands.• Headed the digital team and managed the digital footprints brands like KTM, Red Bull, Evara, Jaslok, D Décor, Schwarzkopf. • Devised content and marketing strategies and objectives through the brand's digital properties and created content that emphasized points of differentiation and told the brand story.• Interacted with the client to understand and… As the Creative Director-Copy, my role was focused on creating high-value ideas and content strategies for various brands.• Headed the digital team and managed the digital footprints brands like KTM, Red Bull, Evara, Jaslok, D Décor, Schwarzkopf. • Devised content and marketing strategies and objectives through the brand's digital properties and created content that emphasized points of differentiation and told the brand story.• Interacted with the client to understand and subsequently, executed the brand's vision with a team of 8 social media executives.• Identified the digital goals of new brands and pitched a customized content pathway and when needed. Show more Show less

Editor and Content Strategist

• Mar 2014 - Jan 2016

I monitored, analyzed and optimized strategies and was responsible for all brand owned media channels including E mailers, Social Media, Website Content, User Journey, Creative Direction, Blogger Outreach Programs, Editorial.• Was responsible for creating 360 degrees comprehensive content strategies brands such as Pidilite, Ponds, Asus, Omkar Realtors, Dr.Reddy's Laboratories, Nutrela, Maxwell and more. • Evaluated, planed and revised existing and future communication, branding and… I monitored, analyzed and optimized strategies and was responsible for all brand owned media channels including E mailers, Social Media, Website Content, User Journey, Creative Direction, Blogger Outreach Programs, Editorial.• Was responsible for creating 360 degrees comprehensive content strategies brands such as Pidilite, Ponds, Asus, Omkar Realtors, Dr.Reddy's Laboratories, Nutrela, Maxwell and more. • Evaluated, planed and revised existing and future communication, branding and customer acquisition via content activities. • Was accountable for developing the editorial marketing budget plan, public relations plan and ensure cost-effective media strategies. • Guided and supervised writers, designers and other members of the content development function for maximum output and result. Show more Show less

Head of Content

• Jan 2012 - Feb 2014

Developed, managed and implemented the overall content strategy of the brand. • Oversaw content development on associate websites along with short-form copy-writing, on-site curation, content for branded social media channels and long-form video and evolved content for consumers. • Built & manage the sub-teams viz. content, catalog, photography teams. • Oversaw content initiatives, both internal and external to drive customer engagement, retention and overall buying behavior. •… Developed, managed and implemented the overall content strategy of the brand. • Oversaw content development on associate websites along with short-form copy-writing, on-site curation, content for branded social media channels and long-form video and evolved content for consumers. • Built & manage the sub-teams viz. content, catalog, photography teams. • Oversaw content initiatives, both internal and external to drive customer engagement, retention and overall buying behavior. • Built an efficient in-house catalog cum photo studio for apparel & product photography.• Managed day-to-day operations. • Edited the in-house home décor www.bonhomie.com Show more Show less

Chief Editor

• May 2011 - Mar 2013

Headed the various content related verticals for India’s leading health based E commerce portal www.healthkart.com. • Strategized, re-packaged and developed creative innovative content for the main site and multiple in-house health based information websites. • Created and edited product descriptions for the homepage and channel page copy, blogs, social media posts and web-exclusive content. • Setup processes for catalog creation & upload within SLAs of days for all new… Headed the various content related verticals for India’s leading health based E commerce portal www.healthkart.com. • Strategized, re-packaged and developed creative innovative content for the main site and multiple in-house health based information websites. • Created and edited product descriptions for the homepage and channel page copy, blogs, social media posts and web-exclusive content. • Setup processes for catalog creation & upload within SLAs of days for all new assortment. Show more Show less

Deputy Editor

• Mar 2009 - Feb 2011

I directed the content design, and production of the city-centric and listing based monthly publication, Timeout Pune.• Interacted with clients and acted as the anchor in the conceptualization of new projects such as coffee table books, travel guides and customised lifestyle publications.• Managed a team of 4 writers and copyeditors.

Associate Editor

• Aug 2007 - Feb 2009

I managed all the websites under the umbrella brand: www.burrp.com and www.blah.com. • Took decisions and generated high quality usable content for the website, blog and food guides. • Constantly reproduced & exhibited existing content on the local portal.• Plus, re-packaged existing content for consumption on homepage and the newsletter.• Edited and launched the official food guide. • Formulated editorial budgets and decided brand guidelines.

Features Writer (Internship)

• Sep 2005 - Jun 2007

I wrote cover stories on topics such as sex, beauty, health, fitness, nutrition, movies and more.• Handled production schedules, story ideation, monitored copy and design quality, • Ensured that stories and overall character conform to Femina values.• Coordinated with freelance writers for contributions.