Experience

A D Patel Institute of Technology, CVM University

• India
• Higher Education
• 1 - 100 Employee

• Assistant Professor

  • Jun 2022 - Present



Parul Polytechnic Institute

• India
• Education Administration Programs
• 1 - 100 Employee

• Assistant Professor

  • Aug 2021 - Jun 2022



ArthTechnology

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing Executive

  • Feb 2021 - Aug 2021

  1) Digital Marketing Manage organization’s website. Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. Track the website traffic flow and provide internal reports regularly. Fix any error in online content. Identify new digital marketing trends and ensure that the brand is in front of the industry developments. Work on SEO of the website pages. Edit and post content, videos, and audio content on online sites. Promote company’s product and services in the digital space. Creating and executing SMS, and email-based marketing campaigns. Execute social media efforts to improve likes, shares, tweets, etc. 2) Search Engine Optimizer - SEO Conduct on-site and off-site analysis of clients. Compile performances report using Google Analytics program. Contribute to the company’s blog for on-page and off-page optimization. Conduct keyword research according to the latest keyword research strategies. 3) Social Media Marketing Promote the brand’s products and services on various social media channels. Optimize company pages with each social media platform to increase the company’s social content visibility. Achieve audience engagement, website traffic. 4) Content Writing Create, edit and improve the content that audience is looking for and optimize the path to conversion. Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development, categorization and structure. Measure and optimize on a regular basis to drive traffic, engagement, and leads. Analyze web traffic metrics. Show less