Experience

Appnext

• Israel
• Advertising Services
• 1 - 100 Employee

• VP Business Operations

  • Jun 2020 - Present

• VP Advertising / Customer Success

  • Jul 2018 - Jun 2020

• Senior Director of Performance Advertising

  • Feb 2018 - Jul 2018



Pixie Technology

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• VP Digital Acquisition

  • Mar 2017 - Feb 2018



invest.com

• United Kingdom
• Financial Services
• 1 - 100 Employee

• VP Online Marketing

  • Jun 2015 - Nov 2016

  As a part of my role I built a strong marketing infrastructure from scratch including: • Planning and executing marketing strategies, goals and roadmap • Recruiting and training the acquisition team to manage all media channels for web and mobile app: SEO, SEM, Display, Social, Affiliation, Native, Content and more • Implementing marketing tools such as Tracking, Analytics, Affiliation, Display, Marketing automation, etc. • Managing business-critical relationships with publishers, partners and technology providers Show less



Matomy

• Israel
• Advertising Services
• 1 - 100 Employee

• Director of Strategic partnerships

  • Oct 2014 - May 2015

  As a digital media expert, deeply familiar with cross company activities, my role included:• Seeking and identifying new opportunities for the company to leverage existing capabilities to increase activity with strategic clients• Assessing potential for innovative collaborations with companies outside the company’s immediate ecosystem

• Director of Ad Operations:

  • Jan 2013 - Oct 2014

  • Manage the teams of campaign managers who promote offers directly on Matomy’s internal display ad-network across Right Media Exchange, Appnexus and other media platforms.• Successfully led the activities across a variety of verticals, with primary specialization in downloads, web services and mobile content.• Empowered the division’s team leaders to deepen their expertise in our client’s business models, in order to supply best-fitting media solutions.• Developed a new business venture to expand Matomy’s presence on the download industry value chain. Show less

• Manager of Performance Marketing and Client Relations

  • Jul 2012 - Jan 2013

  • Developed synergy between Matomy’s internal media divisions and Matomy’s Client Relations Affiliate Network in order to leverage cross-company strengths• Applied in-depth knowledge of media buying and ad-networks to the management of affiliate activities through Matomy’s CPA network.



XTEND

• Israel
• Online Audio and Video Media
• 1 - 100 Employee

• Team Leader, Performance Marketing

  • Jun 2011 - Jul 2012

  • Developed new working methods to increase team revenues with both top-performing and fledgling advertisers• Paved the pathway into new advertiser categories, expanding the pool of relevant business opportunities.• Managed a team of 7 campaign managers

• Account Manager

  • Dec 2009 - Jun 2011

  • Analyzed and optimized data to maximize revenue opportunities while managing risk. • Created customized strategies in conjunction with clients to reach their business objectives