Experience

Norma Kamali Inc.

• United States
• Apparel & Fashion
• 1 - 100 Employee

• International Sales Director/DTC Director

  • 2018 - Present

  International Sales Director • Oversee International distribution partnerships globally at a mico/macro level. 2M revenue. (10% annual growth YoY). • Reduce financial discrepancies by executing accurate forecasting and budget control.• Work closely with Designer to curate collections based on analysis of seasonal top performers/territory needs. • Strategize growth opportunities: Expanding businesses in targeting accounts by area, category, development, curating product, exclusive offerings, implementing and enforcing minimums for seasonal/non markdown/exclusive products.• Reduced financial discrepancies by executing accurate forecasting and budget control.• Seasonal collection review meetings with global territory Managers: Ensure brand dna/seasonal “vision” represented/ review territory needs.• Review partnership proposals, contracts, marketing options-Determine options for partnering on a case-by-case basis.• Reporting/Analysis: In depth sales, orders, products and bookings. DTC Director• Oversee business tri-fold- Full price/pop up/ marketing.• Manage sales team in achieving sales plan netting 5M in annual revenue+30% increase YoY.• Plan and execute sales projections/strategies to execute targets.• Create promotional opportunities-Review product offering, marketing, promotional product for both full price and pop up events.• Manage sales’ team performance (4 sales reps) via salesforce and shopifyplus/Implement strategies to achieve growth.• Analytics: KPI’s-Google Analytics/Marketing campaigns• Analysis of top sellers, sales to stock-Partner with CFO on recuts/fabric availability and timeline for stock.• Liaise with merchandiser to be sure product categories created as needed/assortment uploaded/merchandised to keep relevant to the moment.• Create seasonal sales buy.

• Account Manager

  • 2016 - 2018

  • Business Development/Management with key major, e-commerce, specialty retailers.• Managed over $3M annual revenue: increase of 30% YoY (30 accounts)• Managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives. • Strengthened online presence to capitalize on emerging trends.• Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.• Reduced financial discrepancies by executing accurate forecasting and budget control.• Optimized current revenue streams by networking for additional business prospects with established clients.• Collaborated with CFO to forecast optimal strategy based on sales and product profitability.• Recommended product changes to enhance customer interest and maximize sales.• Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations. • Leveraged industry trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.• Made actionable and insightful recommendations for new products, extensions or enhancements.• Developed and delivered new business requisitions through business-to-business sales and trade shows.• Attended company and industry events to network with potential customers and generate leads. • Drove new business development throughout the America’s by developing bespoke brand activation campaigns, fostering relationships.• Negotiated contracts, closed agreements and supported buyers in new product launches.



Findings New York/Mother Denim

• Account Manager

  • 2015 - 2016

  • Managed key major accounts business and 70 points of sale between mini majors, ecommerce and specialty stores, generating 10M in annual revenue.• Developed and delivered new business requisitions through business-to-business sales and trade shows-NY/LA markets.• Worked closely with designers to create exclusives to optimize sales/grow business.• Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations. • Recommended product changes to enhance customer interest and maximize sales.• Reviewed department store doors quarterly to see where to enter/exist.• Managed East Coast Account Executives (4).



Proenza Schouler

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Domestic Account Manager

  • 2013 - 2015

  • Managed key major and specialty stores (50) generating 15M in annual revenue-meeting sales targets seasonally/annually.• Managed team of 3 Account Executives.• Presented/sold collections during NY/PARIS sales campaigns seasonally. • Negotiated contracts/ consignment/discounts, as necessary.• Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations. • Worked with accounts in moving product to preserve margins and increase OTB plans to achieve sales targets.• Managed marketing by each major retailer to ensure no two clients marketed same runway product.• Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.• Product Knowledge training with key major retailers to train Sales Reps on new drops quarterly.



Charlotte Ronson

• United States
• Apparel & Fashion

• Account Executive

  • 2012 - 2013

  • Managed 1M annual revenue (30) specialty accounts.• Worked directly with customers in strengthening relations and partnership at all levels of the account.• Developed/delivered new business requisitions through b2b sales and trade shows.• Effectively worked with cross-functional teams: Particularly design & merchandising – in order to communicate account needs.• Liaised with accessories licensee to optimize sales.• Coordinated in store events to increase sales and drive traffic.• Coordinated showroom appointments and managed clients.• Organized and presented samples for advertising and marketing campaigns.• Assisted with pricing and projections for collections.• Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.

• Sales Assistant

  • 2009 - 2011

  • Managed all sales and compliance issues/relationships. Liaised between accounts-domestic and international, overseas factories and domestic warehouse.• Acquired off price vendor accounts to sell off overstock merchandise.• Maintained relationships with specialty boutiques.• Follow through-Orders placed, updated accounts with production status/shipment delays.• Analytics: Selling, ats, collections.• Data entry/Inventory management/Sample tracking/coordinating.• Terms: Ran accounts for terms-Oversaw and determined accounts to be placed in collections, ensured account up to date status.• Discounts: Determined discounts to be granted when not compliant with company’s terms and maintained continuous follow up with domestic warehouse (outbound) personnel to ensure order processing accuracy and timely shipments.• Shows: Organized and head sample sales-bi-annually, organized involvement with annual sample sale events, and trade show involvement.



Marc by Marc Jacobs

• Netherlands
• Retail

• Sales Assistant

  • 2008 - 2009

  • Assistant to VP and 4 Account Executives in women's accessories.• Data entry/Inventory management/sample tracking/coordinating.• Built and analyzed selling and inventory reports. • Assistant to VP and 4 Account Executives in women's accessories.• Data entry/Inventory management/sample tracking/coordinating.• Built and analyzed selling and inventory reports.