Experience

Voyage Foods
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Vice President Marketing

  • Jul 2022 - Present

Independent Consultant
• United States
• Technology, Information and Internet
• 1 - 100 Employee
• Executive Advisor / Independent Consultant

  • Feb 2019 - Jul 2022

Elohi Strategic Advisors
• United States
• Food and Beverage Services
• 1 - 100 Employee
• Marketing Advisor

  • Feb 2019 - Mar 2020


Impossible Foods

• United States
• Food and Beverage Services
• 400 - 500 Employee

• Vice President, Retail

  • Oct 2018 - Feb 2019

• Vice President, Channel Development

  • Dec 2017 - Oct 2018

• Marketing Consultant

  • Jun 2017 - Dec 2017


e.l.f. Cosmetics
• Cosmetics
• 1 - 100 Employee
• Brand Marketing Consultant

  • Nov 2016 - Jun 2017

The J.M. Smucker Company
• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee
• Brand Marketing Consultant

  • Apr 2014 - Jan 2016


Big Heart Pet Brands

• Consumer Goods
• 700 & Above Employee

• Brand Manager, Pet Innovation

  • Apr 2011 - May 2013

  • Launched Nature’s Recipe portfolio of all-natural cat food (18 SKUs). Developed positioning, packaging, pricing and promotional strategy. Secured incremental shelf space with retailers and surpassed sales forecast. • Developed and launched Milk-Bone Trail Mix, first dog treat with variety of textures and flavors in single package. Managed complex supply chain for 4 unique components while delivering against margin targets. • Launched Milk-Bone Brushing Chews, a breakthrough product that is transforming dog dental treats category, with an innovative manufacturing process, patented product design and packaging structure & multi-million dollar marketing support. Show less



Del Monte Foods, Inc.

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Associate Brand Manager, Refrigerated Produce

  • Feb 2010 - Apr 2011

  • Analyzed ongoing business results and competitive performance for refrigerated produce business. Developed and implemented recommendations to ensure volume and profit targets are met. • Developed strategy and executed broad range of marketing tactics to drive refrigerated produce business, including TV, print, digital, word-of-mouth, consumer promotions and public relations.

• Associate Brand Manager, Refrigerated Produce

  • Sep 2008 - Feb 2010

  Analyzed ongoing business results and competitive performance for refrigerated produce business. Developed and implemented recommendations to ensure volume and profit targets are met. • Led relaunch of Fruit Naturals line by managing cross-functional team for product reformulation, packaging redesign, new pricing strategy and marketing support.• Optimized product portfolio by launching 4 new SKUs, leveraging consumer insights to attract new consumers to the category.



Nike, Inc.

• United States

• Strategic Planning Intern, US Apparel

  • Jun 2007 - Aug 2007

  • Developed strategic plan to capture growth opportunities in $1.5B high school team sports market. • Analyzed key trends affecting the US apparel market, including sports participation, category spending, gender preferences, and consumer behavior. • Developed strategic plan to capture growth opportunities in $1.5B high school team sports market. • Analyzed key trends affecting the US apparel market, including sports participation, category spending, gender preferences, and consumer behavior.



Charles Schwab & Co.

• United States
• Medical Practices

• Senior Manager, Business Strategy

  • Jun 2004 - Apr 2006

  Worked with senior management on projects sponsored by the Executive Committee to address key business issues. Provided strategic direction, analyses, implementation and ongoing support. Major projects include: • Co-led cross-functional team to redesign technology project funding, governance and execution processes. Designed reporting tools allowing visibility into company-wide and division-wide project portfolios. • Created company staffing model and conducted analyses on optimal organization design structures. Presented specific recommendations to senior management on reducing cost structure based on analyses. Show less



Parthenon Capital

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Private Equity Analyst

  • Aug 2002 - Jun 2004

  Proactively sourced and evaluated new deals, developed transaction values and structures, prepared and presented deal memoranda, performed in-depth industry and company research, and assisted with operational issues of portfolio companies. Selected transactional and operational experience includes: • Evaluated in excess of 150 opportunities, prepared comprehensive analysis, and submitted eight LOIs. • Analyzed strategic position of Atkins Nutritionals Inc., a food & beverage company in the low-carb industry, identifying potential competition as well as areas of untapped opportunity. Show less



Investor Group Services (IGS)

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Summer Analyst

  • Jun 2000 - Aug 2000

  Conducted due diligence on potential investments for private equity clients Conducted due diligence on potential investments for private equity clients