Team Lead

• Jul 2022 - Present

Senior SEO Analyst

• Dec 2020 - Jun 2022

Responsibilities: • Working on SEO optimization of content. • Using web analytics tools to monitor site traffic, traffic demographics, and analyzing user behavior and user journey (Google Analytics, Search Console, and SEMrush). • Performing periodic keyword research. • Monitoring website traffic, and search results, and developing strategies accordingly. • Working on website’s technical SEO analysis and on-page optimization. Achievements: • Helped Hitachi USA (https://hitachi.us/) grow their traffic by 24.1% and reduce bounce rate by 19.3% for the period Nov 2021 to April 2022. • Helped Hitachi Social Innovation (https://social-innovation.hitachi/en-us/) grow their users by 10.2%, sessions grow by 4.8% and reduce bounce rate by 6.2% for the period Dec 2021 to April 2022. • Helped Hitachi Industrial Equipment (https://www.hitachi-iesa.com/) grow their users by 11.3%, and sessions grow by 7.1% for the period Nov 2021 to Apr 2022. Show less

SEO Executive

• Jun 2018 - Dec 2020

Responsibilities: • In charge of link-building outreach activities. • Checked teamwork reports and shared feedback for improvement. • Audited and recommended on-page changes for assigned team projects. • Reported through Google analytics, webmaster, SEMrush, and ahrefs tools. • Handled chat and replies to client queries. Responsibilities: • In charge of link-building outreach activities. • Checked teamwork reports and shared feedback for improvement. • Audited and recommended on-page changes for assigned team projects. • Reported through Google analytics, webmaster, SEMrush, and ahrefs tools. • Handled chat and replies to client queries.

SEO Executive

• Jul 2016 - Nov 2017

Responsibilities: • Planned promotion using high-quality new content to generate links from social media, related industries, and article marketing. • Worked on link building to gain positioning in the major search engine results for given keywords. Worked on Blogs, Social Media Sites, Forums, Article Submissions, and Press Release submissions. • Analyzed and reported the websites from an SEO standpoint. • Implemented latest off-page promotional strategies for corporate websites and portals. • Ensured the adherence to white hat SEO strategies for every client project and implemented latest link building techniques. • Inspected and maintained reports of the rank status of portals and clients’ projects on major search engines and implemented improvement measures, if required. • Consistently worked towards improving organic search results of client projects. • Developed SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign. • Worked on website content planning and optimization for getting better positions on the Search Engine Result Page (SERP). Show less

Area Manager-Operations

• Apr 2014 - May 2015