Neena Andrews

Editorial Staff at Avenu
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Contact Information
Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • English -
  • Afrikaans -

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Experience

    • United States
    • Facilities Services
    • Editorial Staff
      • Nov 2015 - Present
    • United States
    • Software Development
    • 1 - 100 Employee
    • Digital Content Editor
      • Sep 2013 - Nov 2015

       Ensure that all product content is according to PriceCheck’s content protocol.  Utilize the content management system in order to edit product data.  Write original and promotional copy.  Ensuring content description is accurate.  Meet SEO requirements: ensure that content is search engine optimized, supporting images are accurate and eye-catching and that the copy is consistent.  Proactively report content discrepancies.  Source images from supplier websites and resize and optimise images.  Respond to merchant and customer queries. Show less

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Online Content Producer
      • Jan 2013 - Sep 2013

      • Write original material and, when necessary, promotional copy, ensuring that it is factually accurate and grammatically correct. • Contribute to the brand’s online presence as a whole by submitting story ideas. • Make sure all content is formatted and uploaded into the CMS on or before the allocated deadline. • Engage readers through social media. • Creating, managing and growing the company's presence through blogs, Twitter, Facebook, and other strategically relevant online properties • Manage online feedback through email and social media platforms. • Use Google Analytics and other measurement tools to provide reports on metrics. • Represent the brands at functions and launches. • Localise or expand copy from other sources by doing the additional research necessary. Show less

    • Online Content Developer
      • Jan 2012 - Dec 2012

      • Generate fresh original content by ensuring description is accurate, original and inspiring. • Researching and writing content for all 365 Tours & Safaris sites. • Meet SEO requirements: ensure that content is search engine optimized, supporting images are accurate and eye-catching and that the copy is consistent with the rest of the website. • Review and edit old copy. (Identify keywords and work them into the copy.) • Source images from supplier websites and resize and optimise images using Photoshop. • Learn and become familiar with internal systems. • Contribute to all social media efforts, including the Facebook & Twitter pages. • Using the appropriate measurement tools (Google Analytics) to ensure that minimum user visits are reached every month. Show less

    • Online Content Producer (Intern)
      • Jul 2010 - Jun 2011

      • Writing and aggregating user generated content (UGC), original and feed content for designated hubs, which includes articles, galleries, picture votes, videos, slideshows as well as directory and expert management. • Ensuring content is appropriately loaded and edited across all applicable platforms, including web and mobile. • Creating SEO-savvy cross-channel content relationships, where appropriate. • Supporting commercial objectives to ensure the successful implementation of campaigns across the site, which includes campaign content management (be it competitions, advertorials or more creative executions. • Performing a news editor function, which include overseeing the homepage every day, as well as the News24 buckets and focus areas. Show less

Education

  • Goodwood College
  • Cape Peninsula University of Technology
    National Diploma, Journalism
    2009 - 2011
  • Cape Peninsula University of Technology
    Bachelor of Technology (BTech) Cum Laude, Journalism
    2014 - 2014

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