Experience

STADIO Higher Education

• South Africa
• Higher Education
• 200 - 300 Employee

• Postgraduate Supervisor and Research Methodologist

  • Feb 2023 - Present



Freelance

• Retired Research Professor

  • Jan 2023 - Present



Agritourism Africa

• South Africa
• Farming

• Research Coordinator

  • Jan 2019 - Present



Blue Bulls Rugby Union

• Loftus Versfeld

• Vice President

  • Dec 2018 - Present

  Rugby Development Rugby Development



Pretoria Rugby Club

• South Africa
• Sports
• 1 - 100 Employee

• President

  • 2018 - Present



Tshwane University of Technology

• South Africa
• Higher Education
• 700 & Above Employee

• Research and Innovation Professor

  • Dec 2015 - Jan 2023

• Research Professor

  • Dec 2015 - Jan 2023

  Research, Industry Liaison, Postgraduate Supervision

• Professor

  • Dec 2015 - Jan 2023

• Full Professor and Head of Department - Marketing, Logistics and Sport Management

  • Jul 2009 - Dec 2015

  The department hosts five programmes, namely Marketing, Supply Chain, Retail Business, Sport Management and Recreation Management.I am the only academic in the country that:- has taught subjects in all five areas mentioned above;- has produced scholarly output in all five areas mentioned above in terms of curriculum development and design, theoretical model-building, and subject matter produced in text books and at scientific conferences and seminars;- has taught subjects on third and/or fourth year level in marketing, communication, supply chain, logistics and distribution, sport management, business management; retail management, and recreation management.Serves on Faculty Executive Committee, Faculty Board and University Senate Show less



TUT Vikings Rugby Club

• Chairman

  • Feb 2013 - Dec 2017



Ad hoc and contract consulting

• Gauteng, Limpopo, Northwest, Mpumalanga

• Consultant

  • Jan 1994 - Jan 2013

  Consulting on entrepreneurship in tourism. Caravan Park Development and Management Consultants Small-business development in tourism Strategic planning initiative for a large parastatal Sponsorship decision-making for businesses Sponsorship proposal-writing for smaller sporting codes Leisure and recreation planning and development Sport event planning for smaller sporting codes and events Consulting on entrepreneurship in tourism. Caravan Park Development and Management Consultants Small-business development in tourism Strategic planning initiative for a large parastatal Sponsorship decision-making for businesses Sponsorship proposal-writing for smaller sporting codes Leisure and recreation planning and development Sport event planning for smaller sporting codes and events



University of Pretoria/Universiteit van Pretoria

• South Africa
• Higher Education
• 700 & Above Employee

• Associate Professor

  • Jan 2004 - Jun 2009

  See heading "From junior lecturer to senior lecturer" plus the following: Presented Modules on Problem-solving and Decision-making as part of a short course on managerial communication at the University of Pretoria.Presented Module on Marketing Management as part of a management programme presented by the Laboratory for Advanced Engineering and the Graduate School of Management at the University of Pretoria.Presented Marketing Management Module for the Master’s Programme in Engineering Management of the Department of Engineering Management at the University of Pretoria.Presented Modules on Product decisions, Service marketing and Distribution management for the Business Development Programme of the Graduate School of Management at the University of Pretoria.Course co-ordinator and presenter of modules for the Basic Business and Entrepreneurship Programme offered to informal retailers at the Hammanskraal campus of the University of Pretoria.Presented various modules on marketing management, internet marketing and international marketing in the Management Development Programmes and Senior Management Development Programmes of the Graduate School of Management at the University of Pretoria.Module on sport marketing and sport sponsorship for a certificate course for boxing managersModule on sport marketing and sport sponsorship for a certificate course for sport agentsModule on generic marketing management and strategic marketing management for MP, MDP & SMP-programmes Presenter of modules on Marketing Management for the European Logistics Programme on behalf of the Chair in Logistics at the University of Pretoria.Presenter of modules on Strategic Marketing for the Senior European Logistics Programme on behalf of the Chair in Logistics at the University of Pretoria.Guest lectures for De Montfort University at the South African campus.Attended by invitation a session on quality in education at the Leicester Campus of De Montfort University in the UK Show less

• From junior lecturer to senior lecturer

  • Feb 1990 - Dec 2003

  On under-graduate level:Marketing Management; Communication Management, Business Management, Sport ManagementInitiated and presented the first ever courses in Communication Management (KOB 210/220/310/320) in partnership with Professor Gustav Puth – inter alia developed the course curricula as the first ever curricula of its kind in a commercial or management faculty in South Africa;Presented Corporate Communication Management as a sub-module of OBS 310 – This sub-module lead to the establishment of the need to develop broader curricula for Communication Management;Presented a sub-module in Sport Marketing and Sport Communication as a sub-module of Sport Management 320. This was just after the establishment of the BCom(Sport Management)-degree. Acted as chief examiner, course co-coordinator, and/or sole lecturer in most of these modules. On honors' level:Business Communication, Strategic Communication Mass Media communication, Marketing Management Internet Marketing and Communication, International Marketing, Retail Marketing, Strategic Marketing, and Sport Marketing. Developed the first ever curricula for all of these courses except Retail, Strategic and International Marketing)On masters' level:Marketing Cases, Marketing Theory, Marketing Themes Communication Theory, Communication Themes, Electronic Marketing, Sport Marketing and Sport Sponsorship, International Marketing, and Strategic Marketing Management. Developed all above curricula as new material as I was part of the teams that initiated the lectured programmes.Presented the first ever module in Sport Marketing and Sport Sponsorship for the MBA(Sport Management) in 2003. Presented the first ever module in International Marketing for the MPhil(International Management) in 2003.On PhD-level:Sport Marketing; Strategic Sport Marketing, and Event Marketing Show less

• Public relations

  • Jul 1984 - Jan 1990

  Media liaison officerEstablish and maintain excellent relationships with news, consumer and industry-mediaInternal liaison officer for the faculties of engineering and agricultural sciencesInternal liaison officer for UP Sport BureauInternal liaison officer for UP Sport InstituteWrite copy for external journalEditor of Tukkievaria - staff journalEditor of UP-Amici - aimed at donors, sponsors and "friends" of UPWrite feature articles for news media, media supplements and special editions. Show less