Neelanjan Bandyopadhyay
GIP - Intern at Aditya Birla New Age Hospitality- Claim this Profile
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Bio
Experience
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Aditya Birla New Age Hospitality
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India
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Hospitality
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1 - 100 Employee
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GIP - Intern
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Apr 2023 - Jun 2023
Mumbai, Maharashtra, India Project 1 – Improving Member Engagement through Data Analysis • Crafted a BTL communication strategy of INR 5 lakhs (approx.) after identifying 10+ customer cohorts by analysing 10,000+ POS transactions • Yielded a Conversion Ratio of 22% and RoAS of 48% within the first 20 days of launching the BTL plan. • Created engagement monitoring framework for 2 business functions after liaising with 3 CXOs. Project 2 – Designing & Branding PRM Vertical at Jolie's • Conceptualised the… Show more Project 1 – Improving Member Engagement through Data Analysis • Crafted a BTL communication strategy of INR 5 lakhs (approx.) after identifying 10+ customer cohorts by analysing 10,000+ POS transactions • Yielded a Conversion Ratio of 22% and RoAS of 48% within the first 20 days of launching the BTL plan. • Created engagement monitoring framework for 2 business functions after liaising with 3 CXOs. Project 2 – Designing & Branding PRM Vertical at Jolie's • Conceptualised the pilot launch of the Personal Relationship Management (PRM) Vertical at Jolie's and formulated 6 KSAs and 3 KPIs, after bench-marking with 5 competitors • Enhanced service efficiency for 500+ HNI members by orchestrating a cross-departmental mapping of 15+ tasks, fostering cohesive operations. Impact of PRM Vertical (Captured after my departure) • Boosted club's Average Monthly Active Ratio by ~10% • Increased BTL engagement plan's Conversion Ratio from 22% to 35% and RoAS from 48% to ~100% • A qualitative increase in service quality levels has been reported by club members. Show less
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Site Engineer
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Aug 2021 - May 2022
Asansol Oversaw Total Quality Maintenance Projects at two SAIL-ISP key sites, a major Indian steel plant. Handled procurement, workforce coordination, stakeholder relations, and troubleshooting manufacturing line issues. • Drove a 56% surge in top-line revenue and strategically spearheaded the recruitment of 40+ personnel, optimizing team efficiency and output. • Boosted logistical efficiency by 80%, pioneering the establishment of on-site temporary offices to expedite material transfers.
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NSK BEARINGS LIMITED
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United Kingdom
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1 - 100 Employee
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Sales Engineer
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Jan 2020 - Mar 2021
Jamshedpur, Jharkhand, India Steered key accounts in the Eastern Region, driving a significant ~40% of the annual revenue, underscoring my pivotal role in regional profitability. • Secured INR ~20M in initial stock orders through strategic negotiations with a new distributor. • Elevated distributor and customer proficiency by spearheading 10+ bearing training seminars- , engaging and upskilling 100+ staff. • Innovated onboarding processes by crafting a comprehensive 15,000+ part number database… Show more Steered key accounts in the Eastern Region, driving a significant ~40% of the annual revenue, underscoring my pivotal role in regional profitability. • Secured INR ~20M in initial stock orders through strategic negotiations with a new distributor. • Elevated distributor and customer proficiency by spearheading 10+ bearing training seminars- , engaging and upskilling 100+ staff. • Innovated onboarding processes by crafting a comprehensive 15,000+ part number database, significantly streamlining new hire training. • Distinguished consistently as a pivotal contributor, achieving the status of "Top Performer" in all departmental review cycles
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Graduate Engineering Trainee
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Jun 2019 - Dec 2019
Chennai Area, India 6 months training across various departments (production, production engineering, quality and maintenance) at NSK’s manufacturing plant.
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Education
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XLRI Jamshedpur
PGDM (BM), Business Management -
SRM University
Bachelor of Technology - BTech, Mechanical Engineering