Experience

Montrose Food & Wine

• Food and Beverage Services
• 1 - 100 Employee

• Sales Associate

  • Jan 2008 - Present

  - Target western outlets for wine distribution in Beijing and Tianjin. - Generate and manage both on-trade and off-trade accounts. - Maintain private client relationships. - Participate in trade shows for consumer, retailers, and on-trade. - Negotiate contracts for hotels. - Develop promotional packages. - Plan and coordinate wine tastings. - Target western outlets for wine distribution in Beijing and Tianjin. - Generate and manage both on-trade and off-trade accounts. - Maintain private client relationships. - Participate in trade shows for consumer, retailers, and on-trade. - Negotiate contracts for hotels. - Develop promotional packages. - Plan and coordinate wine tastings.



Knight Frank International

• Beijing City, China

• Head of Marketing and Communications

  • Jun 2008 - May 2009

   Managing the development and the executive of the Beijing marketing and communication plan;  managing marketing efforts including public relations, business development deliverables, client events, collateral, website, database management, direct mail and client communications;  working with the other China public relations team to raise media coverage for the Beijing market (both English and Chinese media) and track media successes;  Administering the marketing budget and expenditure; Monitoring and managing Quest & KF Today (the KF company intranet);  Managed content for the Beijing Website pages of our Global Website;  Writing and producing needed marketing materials and newsletters; Managing external vendors. Achievements:  Helped Beijing and HK research teams to complete “China 2nd Tier Cities Real Estate Report 2008” with KPMG, and set up road show/seminars;  Devise, develop and implement ideas for promotional marketing campaigns targeted across key consumer groups, with emphasis on locals from mid to high income social groups;  Prepare budgets and submit estimates for programme costs as part of campaign plan development;  Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications;  Identify and develop contacts for promotional campaigns and tactical programmes that meet identified targets;  Monitor and analyse sales promotion results to determine cost effectiveness of promotion campaigns;  Track program budgets and expenses and campaign response rates to evaluate each campaign based on programme objectives and market norms;  Oversee the communication with tenants and external organizations to explain services and facilities offered;  Assemble and communicate with tenants and clients, securing their cooperation, support and action, to further campaign objectives; Show less



Colliers

• Canada
• Real Estate
• 700 & Above Employee

• Head of Marketing and Communications

  • Feb 2006 - Dec 2007

   Building up positive corporate image and reputation for the company;  Also keeping and maintaining good relationship with government officials, delivering government policies and regulations to Colliers International corporate;  Increasing the recognition and presence of Colliers in Beijing as well as China;  Leveraging the brand; bringing business and ensuring Clients’ Confidence in Colliers;  Advising on PR and Communication Issues;  Doing comprehensive research and interviews on Colliers’ PR position with media, industry professionals, clients as well as industry peers; finalizing a formal report after the research to explore and analyze Colliers’ PR situation;  Internally, keeping Employees’ conviction of corporate development and their pride in Colliers Communicate with other division leaders to know their needs. Achievements:  Press Release – Official announcement or declaration from Colliers. Published on corporate website as well as distributed to media via e-mail;  Opinion Distribution Opinions on the industry, comments on industry events, or conclusion of service;  Experience from professionals of Colliers;  Pitching and arranging media interview;  Feature report on specific top topic;  Fixed column in printed media or news website;  Press Conferences quarterly, to release the Real Estate market analysis/information;  Asian Pacific REITs (Real Estate Investment Trusts) Conference – Beijing;  Publications/Newsletter, Corporate Introduction Profiles of professionals Flyers, handbook, map, etc….;  External – report newsletter, distributed to industry professionals, clients and prospective clients;  Internal – internal communications (business development/ staff change/ office news/ training/ etc….). Show less



Beijing Kerry Centre

• Beijing City, China

• Head of Marketing and Communications

  • Jul 2003 - Feb 2006

   Responsible for developing an annual budget for advertising and events;  negotiate contracts for advertisement with media companies, advise on advertising image design;  ensure promotion designs meet the company's needs, manage and direct promotions, media and special events to include commercial shows, trade exhibitions to enhance a positive business atmosphere for the property department, coordinate efforts of sales staff to establish and maintain a stable relationship with the clients;  primary manager of Kerry Center’s, Property Management internal magazine “News Update”, published quarterly. Show less