Experience

Star Communications Holding

• Panama
• Advertising Services
• 200 - 300 Employee

• Business Lead

  • Feb 2023 - Present

  With more than ten years of experience in communications, Star Communications Holding is the place where the most innovative and different ideas, that will take your brand to the next step, are born. --> http://www.star5.com. - Account leader that guarantees effective communication between the client and the agency. - Identification and analysis of data, strengths and weaknesses of products and/or brands. - Definition of online and offline communication strategies. - Create, plan and execute marketing plans together with creativity. - Presentation of creative visual assets for online and offline campaigns. - Coordinate projects according to the client's specifications, managing resources and budget. - Collaboration with cross-functional teams. - Collaboration with external vendors. Show less



ADEN University

• Panama
• Higher Education
• 1 - 100 Employee

• Marketing Project Manager and Team Leader

  • Aug 2022 - Jan 2023

  ADEN, the Business School with the largest presence in Latin America, is focused on the professional development of Business Executives and Managers, and is currently present in 17 countries. --> https://adenuniversity.edu.pa/ • Marketing 360 and Full-Funnel Marketing • Managed SEO and SEM strategies. • Project management: scope, budget, objectives, resources, teams, scope creep • Creation and planning of marketing campaigns online and offline. • Worked collaboratively with cross-functional teams. • Managed internal communication for the student body. • Co-writer y co-editor of content. • Weekly status reports. Show less



Cheil Worldwide

• South Korea
• Advertising Services
• 700 & Above Employee

• Marketing Project Manager

  • Oct 2019 - Oct 2021

  • Digital Marketing projects’ leader for the Audio and TV division of Samsung Electronics Central and Latin America (8 countries).• Direct contact between client and agency.• Oversaw and managed all project stages from conception to completion.• Developed complex and cutting-edge digital media strategies.• Defined key project goals and worked collaboratively with cross-functional teams. • Completion of projects within an approved budget, timescale, and expected quality.• Budget management within time scales and expected KPIs.• Managed solutions for scope creep.• Prepared weekly expense and performance status reports.• Lead daily and weekly project team and client meetings. Show less

• Project Manager

  • Mar 2018 - Oct 2019

  • Regional Loyalty Program Coordinator for Samsung Electronics Central and Latin America (8 countries).• Direct contact between client and agency.• Lead end-to-end incentive programs for Samsung Electronics’ Central and Latin America sales force.• Developed key project goals and worked collaboratively with cross-functional teams (marketing, sales, customer service, design)• Completion of projects within an approved budget, timescale, and expected quality.• Rigorously monitored project expenditures accordingly to plan.• Product inventory control.• Prepared weekly expense and performance status reports.• Lead daily and weekly project team and client meetings. Show less



Trade Alliance Corporation

• Panama
• Textile Manufacturing
• 300 - 400 Employee

• Team Leader

  • Oct 2016 - Feb 2018

  • Oversaw a team of 17 people. • Revised and edited commercial and administrative reports for 7 brands in 5 countries. • Analyzed customer shopping data in order to grow sales and profitability. • Developed advanced product knowledge for every brand Director (7 brands in 5 countries). • Tracked the quotas and goals of each member of the team. • Hired and trained junior analysts. • Oversaw a team of 17 people. • Revised and edited commercial and administrative reports for 7 brands in 5 countries. • Analyzed customer shopping data in order to grow sales and profitability. • Developed advanced product knowledge for every brand Director (7 brands in 5 countries). • Tracked the quotas and goals of each member of the team. • Hired and trained junior analysts.



West Pacific Marine & Industrial Inc.

• Panama

• Project Manager

  • Jan 2014 - Sep 2016

  • Lead projects in the Sales department. • Scheduled and monitored the movement of material through the supply chain. • Negotiated with suppliers (3 continents). • Managed the arrival and delivery of merchandise within time scales. • Post-sales follow-up with clients. • Monthly results reports. • Lead projects in the Sales department. • Scheduled and monitored the movement of material through the supply chain. • Negotiated with suppliers (3 continents). • Managed the arrival and delivery of merchandise within time scales. • Post-sales follow-up with clients. • Monthly results reports.