VP of Business Development - Sports Division

• Jun 2022 - Present

General Manager

• 2018 - 2020

⇨ Responsibilities, while working as GM were: Responsible for spinning out Tria Global Solutions as a sustainability solution provider company from Exacto, Inc., building, and leading team of thought leaders to elevate Tria’s reputation in emerging sustainability market. I leverage my innate abilities and create demand for unique water an energy saving technology (7 patents) by directly working with growers and brands aimed at assisting them in achieving Environmental, Social, and Governance (ESG) goals / targets. Also, I am administering sales and expense as well as overseeing research budget to achieve designated objectives. ✯Some of key achievements during this role are: ✔ Devised and executed robust plans / policies and actively communicating business goals to employees for achieving organizational objectives. ✔ Applied proven methodologies and acquired customer field demos with 11 brands and 31 farms in 12 states across US within first season. ✔ Expanded sales to Canada, Peru, Chile, Argentina, Brazil, Australia, Mexico, Morocco, Turkey, and Azerbaijan in close collaboration with various distribution partner. ✔ Customized dynamic CRM to track complex pathway through channel tracking of more than 250 deals and 500+ contacts.

Director of Marketing and Product Management

• 2015 - 2018

⇨ Responsibilities, while working as Director Of Marketing And Product Management were: While playing this role I led marketing communications as well as managing budget, price, market assessments, product positioning / launches, innovation funnel, gate review, and relations with marketing at distribution partners. I was responsible to spearhead product launches with online / outbound marketing, trade sell-in material, direct mail, trade publications, trade shows, and radio advertising. I have identified and grabbed potential opportunities within the adjuvant market to ensure continuous business development and optimize profitability. ✯Some of key achievements during this role were: ✔ Successfully launched two new to the industry innovations in 2017, while developing launch packets geared toward three different markets. ✔ Spearheaded product launches with online / outbound marketing, trade sell-in material, direct mail, trade publications, trade shows, and radio advertising. ✔ Managed three direct reports, including Graphic Designer, Marketing Specialist, and Business Analyst to enable achievement of full business objectives. ✔ Designed and deployed innovation funnel standards and gate review process for operational efficiency and effectiveness. ✔ Harmonized 50% of redundant active formulas by effectively evaluating product portfolio.

Global Marketing Manager- Kitchen & Fabric Care | Gatekeeper Corp Product Group & Brand Hierarchy

• 2007 - 2015

⇨ Responsibilities, while working as Global Marketing Manager are: In this role I have played a vital role as an Innovative Manager in the globalization of a $570 Million / year product portfolio. I was responsible to oversee logistics, budgeting, pricing, regulatory protocols, market assessments, product positioning, launch packets, and the integration of multiple target specific programs for seamless operations. I have successfully customized messaging and target platforms based on customer intelligence for each distinct region. I have performed role as a strategic partner liaison to actively negotiate pricing, OEM approvals, CDAs, and distributor agreements. Also, I have steered a global team of experts to successfully create turn-key comprehensive value propositions for each sector, harmonizing redundant formulas by 70% and product names by 50%. ✯ Some of key achievements during this role were: ✔ Globalized five dispensing platforms comprising 44 different chemicals in 44 different countries by Q2 in 2015 aimed at supporting international accounts to expand sales growth by $60 Million globally by 2019. ✔ Introduced 12 new products globally three months ahead of schedule and surpassed 2014 budget. ✔ Play as a quarterbacked for an innovation launch with strategic OEM and a key customer to roll-out two products leading to revenue of $1 Million in 2015 and projected to reach $30 Million in 2017. ✔ Recognized among top management due to exceptional performance and honored with CEO Award of Excellence 2011. ✔ Initiated and launched a new global low temp wash system for small on-premise laundries to large commercial laundry customers with an estimated profit of $25 Million. ✔ Directed marketing, finance, and IT departments regarding execution of a new corporate product group hierarchy, including slotting 110,000 SKUs in institutional and laundry chemicals, tools, and equipment for two main ERP systems and 40+ back office financial systems globally by 2008.

Marketing Manager

• 2001 - 2007

Responsible for managing all facets of new product development from concept to delivery, which includes product and packaging design, manufacture, promotion, advertising, and post-launch assessment. In addition, handled customer service, quality assurance issues and inventory management. Finally, oversaw and mentored account managers, marketing analysts, product marketers, and lab technicians, which ensured they were aligned with project objectives. Responsible for managing all facets of new product development from concept to delivery, which includes product and packaging design, manufacture, promotion, advertising, and post-launch assessment. In addition, handled customer service, quality assurance issues and inventory management. Finally, oversaw and mentored account managers, marketing analysts, product marketers, and lab technicians, which ensured they were aligned with project objectives.