Marketing Director

• Jan 2022 - Present

Marketing Director

• Jul 2015 - Jan 2022

Working in conjunction with the CEO and Secura board, I am responsible for our strategic marketing direction and development, with a focus on driving inbound and outbound lead generation activity to support the growth of the business. I was responsible for the initial design and build of the marketing engine at Secura following the MBI, growing and managing the marketing team over the last seven years.I currently provide overall leadership for the marketing function, who are responsible for Secura’s campaign origination, design, delivery and reporting, event organisation and management, agency and supplier management and the on-going iteration of Secura’s brand, messaging and materials to enhance our impact and relevance in our target industry verticals.Working alongside the Demand Generation Manager, I have played a key role in creating, managing and developing the telemarketing and data systems that have fuelled consistent lead generation for the business, working in conjunction with our extensive campaign activity across digital, direct mail and events. I am also responsible for our vendor marketing relationships, overseeing the planning, design and delivery of ROI-focused co-branded initiatives.

Head of Marketing

• May 2014 - Jul 2015

I established the marketing function at Secura following the management buy in that took place in April 2014. I worked closely with the CEO to build the successful outbound lead generation function at Secura and the data research processes and team that underpin it.

Marketing Manager Digital

• Nov 2013 - May 2014

Working alongside the Head of Marketing to shape Adapt's digital marketing strategy, including a major project to re-launch the company’s website inline with the rebrand of the business and to create a more SEO and lead generation friendly platform for future online campaigns. I was also responsible for the application and consistent use of Adapt’s brand across all marketing media and its successful adoption and implementation within the new acquisitions made by the business. Working alongside the Head of Marketing to shape Adapt's digital marketing strategy, including a major project to re-launch the company’s website inline with the rebrand of the business and to create a more SEO and lead generation friendly platform for future online campaigns. I was also responsible for the application and consistent use of Adapt’s brand across all marketing media and its successful adoption and implementation within the new acquisitions made by the business.

Marketing Manager

• Mar 2013 - Nov 2013

Responsibility for the creation of the Sleek marketing strategy and its execution through a wide range of initiatives, including brand redevelopment, event management and online and offline lead generation campaigns. I also performed the day-to-day management of the growing marketing team at Sleek.Sleek was purchased by Adapt in 2013.

Marketing Executive

• Feb 2012 - Mar 2013

Creation and implementation of Sleek's marketing strategy through a number of different channels with a particular focus on developing online visibility and lead generation.

SEO Technician

• Jun 2010 - Jan 2012

Working alongside the E-commerce Director to design and implement the SEO strategy for the busy B2C website, Fancy Dress Outfitters. This included keyword research, on-page optimisation, content strategy and creation, influencer marketing and management and social media management. Working alongside the E-commerce Director to design and implement the SEO strategy for the busy B2C website, Fancy Dress Outfitters. This included keyword research, on-page optimisation, content strategy and creation, influencer marketing and management and social media management.

Account Executive

• Mar 2009 - Jun 2010

Working on both client and internal web projects, from managing website design and implementation, right through to planning and conducting on-going SEO activity to support their growth. Working on both client and internal web projects, from managing website design and implementation, right through to planning and conducting on-going SEO activity to support their growth.

Marketing Executive

• Jun 2006 - Feb 2009

Working under the Group Marketing Manager on various projects both in traditional and digital marketing mediums, including the design and launch of a new company website. Working under the Group Marketing Manager on various projects both in traditional and digital marketing mediums, including the design and launch of a new company website.

Marketing Controller

• Jul 2003 - Jun 2006

Supporting the Marketing Manager and sales team. Creating and executing a number of different campaigns across direct mail, e-mail and online. Supporting the Marketing Manager and sales team. Creating and executing a number of different campaigns across direct mail, e-mail and online.