Experience

Nancy Packes, Inc.

• United States
• Real Estate
• 1 - 100 Employee

• Business Analyst

  • Mar 2020 - Present

  The role of this position I am occupying is to provide with detailed business analysis, outlining problems, opportunities and solutions for the business based on the needs of the company which is constantly evolving and expanding the areas and market that is operating in. As real estate business, the core company is dinamic and involves adapting to the market needs on the go. My main responsibility in this case is to always provide the management with reports that is showing the exact data that suffered changes in certain periods and based on these reports we can have a better perspective on the market direction. The technical side of the job involves manipulating the database using SQL programming language, making use of the entire architectural structure of the database and keeping the data up to date. In collaboration with the development team, Jenkins processes are created, processes that I am using on a regular basis. Show less



Vertiv

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Specialist EMEA

  • Sep 2018 - Dec 2018

  Main responsibilities:• Responsable for all new products, assuring their presence on the company s website• Managing the website content localization for all EMEA languages on the website• Proficient on Sales Attache application, constantly updating products specifications and improvements • Reporting all necessary statistics on website traffic, tracking and monitoring (through GA, GTM)• Develop SEO Strategy from scratch, applying all proposed methods on site• Regularly working on blog post content, Campaign landing page content, Campaign performancemonitoring and reporting + optimization suggestions for the search engine. Show less

• Seo Intern

  • Jun 2017 - Sep 2018

  Managing the on-page and off-page optimization process for the company s website which was having 8 language variationsOn-page optimization usually involved:- researching the market for a better understanding of our persona client, which was helping us on a better quality of the optimization process. Working on keyword density, writing meta tags, creating a internal linking strategy.- optimizing the content for all website pages but in particular for the insight sections which was containg the blog post, white papers and campaign landing pages. Proper body tags (H1, H2) were added in order to improve the quality of SEOOff-page optimization:- searching for industry-related websites in which the company operates to make native advertising or link building Other activities:- tracking, reporting, and analyzing website performance using GA- building tracking links and vanity links to report the effectiveness of different marketing campaigns activities. Show less