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Credentials

  • APG Essential Planning Skills
    APG
    Jul, 2020
    - Sep, 2024
  • WSET Level 1
    Wine & Spirit Education Trust
    Dec, 2016
    - Sep, 2024

Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Strategy Director
      • Jan 2023 - Present
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Strategy Director
      • Jan 2021 - Jan 2023

      Leading global strategy for Warp & Woof and sister agency Sidecar (NYC & Chicago) inspiring everyone to write strategy disguised as stories. From core brand strategy and positioning, to how that plays out through personality, design and channel-fluid campaigns.

    • Senior Creative Strategist
      • Sep 2020 - Jan 2021

      Global, UK and US brand strategy for drinks brands and the people who drink them 🥃

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Creative Strategist
      • Jul 2019 - Sep 2020
    • Senior Creative Strategist
      • Jun 2018 - Jul 2019

      Sitting at the intersection of strategy, creativity and business. Just past the fruit machine.

    • Strategist
      • Jun 2017 - Jun 2018

      Thirst for knowledge. Knowledge for thirst.

    • Account Director
      • Sep 2015 - Jun 2017

      We are multi-award-winning independent drinks marketing specialists. From Laphroaig to Stolichnaya, Krug to Jim Beam, we work with some of the worlds most iconic drinks brands helping them to solve a host of marketing dilemmas, from consumer to trade, global to local, strategy to implementation.We are drinks-savvy problem solvers building brands with character and creating integrated brand experiences that count across the marketing mix.Can be found donning a variety of account, creative and strategic hats while delivering some rather wonderful work (from brand foundations & visual identities, through global toolkits, to digital/social/print/live/any & all other activations) for some rather brilliant booze brands (Laphroaig, Auchentoshan and Jim Beam). Show less

    • France
    • Advertising Services
    • Account Director
      • Dec 2014 - Aug 2015

      Worked on integrated campaigns across all brands within Carlsberg portfolio including Carlsberg core, Carlsberg Export, San Miguel and Somersby Cider.Led a pitch-winning team then headed-up development of strategy, creative and motion graphicsfor a content campaign for Red Bull on their Twitter, Instagram and Vine channels, reaching globalaudiences.

    • Senior Account Manager
      • Dec 2012 - Dec 2014

    • Account Manager
      • Nov 2010 - Dec 2012

    • Account Executive
      • Sep 2009 - Nov 2010

    • Graduate Account Executive
      • May 2009 - Sep 2009

    • Graduate Business Development Executive
      • Sep 2008 - May 2009

Education

  • Durham University
    BSc Hons, Psychology
    2004 - 2007

Community

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