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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head of Licensing
      • May 2023 - Present

      Leading a new vision for Licensing

    • Creative Consultant
      • Nov 2022 - May 2023

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Photo Director & Head of Creative Production
      • Jun 2021 - Oct 2022

      • Brand team leader responsible for defining and creating all photography and creative video assets for digital health start-up across brand campaigns, B2B marketing, editorial, and media placements • Strategic and business-led creative who helmed, produced, and delivered all photography visuals for a company rebrand • Designed and defined the visual look and feel across all photography for every visual area of the business Photo Director, Creative Direction, Original Production, Brand Campaigns, Creative Operations, Architected DAM systems, B2B Marketing, Creative Production Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Creative Photography Lead, a division of Accenture SONG
      • Feb 2021 - Jun 2021

      Creative Producer and Visual Director across Hewlett Packard photography campaigns. Creative Production, Creative Direction for Brand Campaigns, Photographer Relations, Casting, Client Relations, On Set Production, Post Production Management and Asset Delivery Creative Producer and Visual Director across Hewlett Packard photography campaigns. Creative Production, Creative Direction for Brand Campaigns, Photographer Relations, Casting, Client Relations, On Set Production, Post Production Management and Asset Delivery

    • Advertising Services
    • Creative Consultant
      • Feb 2020 - Feb 2021

      Creative Consultant, Creative Direction and Production Creative Consultant, Creative Direction and Production

    • Venture Capital and Private Equity Principals
    • Chrysalis Fellow
      • May 2020 - Jul 2020
    • United States
    • Photography
    • 700 & Above Employee
    • Senior Manager & Creative Producer, STUDIO @ Getty Images
      • Jul 2017 - Jan 2020

      • Instrumental figure in building and launching a new division and full-service production agency responsible for driving global revenue. • Developed strategic new production opportunities for The Recording Academy, Netflix Escada, AT&T, and Hyatt, delivering impactful content projects and experiences often distributed across a global network of over 1M unique visitors annually. • Streamlined best-in-practice processes, building an optimized social real-time content delivery system for clients, brands, and participating influencers and celebrities, which resulted in over-performing multi-channel engagement, and increased audience brand results. •Creative director and collaborator across all projects, brand campaigns, and stories, managing teams to leverage the best creators to develop unparalleled multi-channel content programming.LG Mobile USA: Build innovative content partnerships. Key player in negotiation, creative direction, and securing over $200k in new project revenue streams from LG Mobile USA. Designed a multi-faceted project that aligned the client’s KPIs with a daring and highly visible campaign of varying content types, capturing assets with skilled creators across 50+ live national eventsPanasonic Lumix: Developed creative collaborations and produced complex global projects with Japan’s Panasonic Lumix division, from negotiating contract terms on detailed scope and use, to collaborating with creators across three different continents to execute engaging visual projects. Pizza Hut: Maximized brand visibility and impact for Pizza Hut at San Diego Comic-Con 2019, delivering 200+ unique social selects in real-time resulting in 68M Instagram users reached, garnering a total of 13M likes. Show less

    • West Coast Managing Editor, Contour by Getty Images
      • Apr 2013 - Jul 2017

      Strategic leader responsible for content license syndication and studio productions for the global high-end portraiture division. Results-driven contract negotiator, photographer agent, and key media lead with major media partners, including the Los Angeles Times. Developed new production opportunities with esteemed entertainment partners, growing originally created content by over 10k images annually. Responsible for identifying new revenue-driving signees, and maintaining relationships with a high performing roster of 50 photographers. Drove targeted multi-channel marketing and promotion of content. Show less

    • Team Lead Supervisor
      • Apr 2012 - Apr 2013

      Developed Getty Images' Contour division in the Los Angeles market, building and leading a high capacity team to strengthen global brand recognition and an increase in revenue streams. Cultivated and maintained new agency relationships, signed key photographers, and expanded media client base. Launched strategic partnerships with key media stakeholders building brand visibilities across all editorial content verticals: beauty, fashion, fitness, interior, food and travel

    • Lead Photo Editor
      • Jun 2008 - Apr 2012

      Responsible for nurturing and developing Getty Images' contour division, including building and leading a high capacity team in the development of brand recognition and an increase in revenue streams. Cultivated and maintained new agency relationships to sign key photographers, drive art to sale, and expand client base.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • West Coast - Photo & Fashion Editor
      • Apr 2006 - May 2008

      Partnered with top fashion brands and led hiring of photographers and stylists to create monthly print editorials for Flaunt, a satirical fashion and culture publication. Produced fashion stories, including managing product shoots and covering celebrities and emerging fashions; while collaborating with public relations staff and talent representatives. Partnered with top fashion brands and led hiring of photographers and stylists to create monthly print editorials for Flaunt, a satirical fashion and culture publication. Produced fashion stories, including managing product shoots and covering celebrities and emerging fashions; while collaborating with public relations staff and talent representatives.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Freelance Editorial Writer - Reporter
      • 2005 - 2006

      Interviewed experts, reported on current events, wrote and delivered several original articles a week for Us Weekly, Los Angeles Magazine, Flaunt, Weekly Scoop Interviewed experts, reported on current events, wrote and delivered several original articles a week for Us Weekly, Los Angeles Magazine, Flaunt, Weekly Scoop

Education

  • Concordia University
    Bachelor's Degree

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