Experience

LeadLab Media

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Jan 2022 - Present



Florida Virtual School

• United States
• E-Learning Providers
• 700 & Above Employee

• Senior Marketing Manager

  • Sep 2016 - Dec 2019

  Responsible for the development and execution of a strategic marketing plan to further the FLVS brand and support the organization goals. Lead a team of up to 8 people, managed the department budget, and oversaw paid marketing campaigns, market research, brand strategy, social media, website presence and email marketing.

• Marketing Manager

  • Jul 2013 - Aug 2016

  Oversaw the planning and execution of all marketing campaigns and initiatives for Florida Virtual School to reach target audiences and meet organizational goals. Reviewed, analyzed, and reported on marketing campaign results including digital and social media advertising, SEM, and site traffic. Managed relationship with outside creative agency for paid digital campaigns to ensure pipeline growth through execution of peak enrollment campaigns. Managed a team of up to 7 people.• Oversaw development of “I am FLVS’ campaign that won numerous marketing and communications awards including district, state, and national ADDYs• Launched new FLVS logo, program name, website, and multi-channel marketing campaign. As a result of the campaign efforts, FLVS experienced a 47% increase in website visits and a 40% increase in enrollments• Lead team to exceed organizational enrollment goal by 26% for 2014-15 and by 35% for 2015-16 SY through marketing campaigns and other initiatives • Developed and implemented co-marketing strategy with FLVS franchises Show less

• Strategic Marketing Specialist

  • Mar 2011 - Jun 2013

  Managed large integrated marketing projects and campaigns from inception through completion. Provided creative strategy, coordinated with team members, managed department deadlines, and wrote, edited, and proofed marketing collateral and print pieces. Built strong relationships with key stakeholders, nurtured strategic partner relationships and developed co-branded marketing campaigns.After a year of being in this role, I was promoted to a Team Lead from 2012-2013, where I performed all the same duties of the role, with the addition of supervising team of 5 peers. I provided guidance, leadership, and coaching to ensure department objectives and deadlines were met. Show less



WLOQ 103.1

• Media Production

• Events and Promotions Director

  • 2010 - 2011

  All responsibilities of Promotions Director below, along with Event Director duties. Managed event budgets for WLOQ's three main concert events of the year. Responsible for all event marketing including radio, TV, print, and online. Negotiated prices with vendors, managed all contracts and payments.Oversaw all event planning and logistics. Coordinated venue set up and breakdown. On-site manager before, during, and after events.

• Promotions Director

  • 2009 - 2010

  Managed promotions department budget. Collaborated with sponsors, sales, and production departments to conceptualize marketing campaigns for potential clients. Managed 5 people within my department.Activated and executed concert/event sponsorship assets.Planned, coordinated, and executed all station remotes, art festivals, and concerts. Created and maintained Facebook and Twitter sites for WLOQ. Created and sent email newsletter weekly.Secured and executed station's biggest airline promotion each quarter. Show less

• Promotions Coordinator

  • 2007 - 2009

  ● Lead promotions and marketing campaigns for clients ● Managed on-air giveaways with sales and on-air staff; wrote copy for promotional spots● Performed website updates● Assisted in planning and execution of all station events, from small events to large 2-day events