Experience

Berkshire Hathaway HomeServices PenFed Realty Texas

• United States
• Real Estate
• 1 - 100 Employee

• Senior Vice President of Professional Services

  • Sep 2021 - Present

  Senior Vice President of Professional Services - Overseeing the firm's Marketing, Operations & Technology.

• Vice President, Marketing

  • May 2017 - Sep 2021

  Primarily responsible for developing and overseeing implementation and performance of all lead generation and marketing programs for the company. Responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; coordination of agent & customer acquisition; and hiring and directing the day-to-day activities of a marketing department.RESPONSIBILITIES • Serve as marketing officer of the company, providing support in the area of marketing strategy and management.• Lead the development and execution of marketing strategies and programs that support the achievement of the organizations strategy and objectives for revenue growth. Responsible for measuring performance and ROI across all tactical and channel programs, and then adjusting the plan accordingly, to continually optimize efforts and improve ROI.• Provide input and support to the company’s leadership in the development of joint ventures, affiliations and partnership arrangements.• Build and establish a collaborative partnership with leadership, teams, and agents to help achieve quality control, performance, sales goals, and market training needs of the company. • Partner with internal departments to develop marketing processes, best practices and expected results as it relates to all aspects of marketing, including: sales conversion, agent marketing, property marketing and agent recruiting. • Identify and implement tools, processes and strategies to accelerate performance of agents and marketing efforts.• Lead, build, develop, encourage, guide and manage a highly effective marketing department capable of implementing successful marketing and service strategies across all marketing platforms (Design, Social, Digital, Content and Creation). Show less



Pinnacle Property Management Services

• Business Consulting and Services
• 700 & Above Employee

• Regional Marketing Director

  • Aug 2015 - May 2017

  Drive comprehensive marketing performance, lead generation and support to the South Central Region, which consists of over 158 apartment communities (43.5k+ units) and their onsite employees, 6 Regional Vice Presidents and 29 Regional Property Managers. • Train, coach and monitor all marketing initiatives in accordance to a dedicated marketing strategy. • Hired and oversaw the growth and success of a portfolio marketing manager. • Develop strategies and analyze performance of community websites, online reputations, brand consistency and digital paid advertising such as social media, PPC, SEM, and SEO. • Responsible for working with key stakeholders in pitching for new business development. Through effective relationship building and proven marketing strategies increased new business for the region by 41.1%. • Communicates regularly with customers, Regional and Executive Stakeholders as well as financial ownership groups to share marketing metrics and effectiveness. • Evaluates the success and opportunities of all marketing sources as it pertains to lead generation, quality of lead, effectiveness of sales teams lead nutriment and overall conversion (cost per lead/sale). • Monitor and coach teams to fully utilize lead management tools and the prospect life cycle and ensure all leads are worked effectively to increase closing ratios. • Troubleshoot struggling assets and devise methodical action plans to increase occupancy and resolve challenges. • Oversee the creation, utilization and effectiveness of all digital and printed media, imagery and collateral as a sales tool for the communities and their associates. • Lead the development of marketing budgets. Operate within these budgets and make recommendations for marketing as necessary. • Frequently asked to speak at industry conferences and summits. • Featured January 2017 interview in “Behind the Brand” for branding work on the iconic restoration of The Statler Residences in Downtown Dallas. Show less



Cortland Partners

• United States
• Real Estate
• 1 - 100 Employee

• Director of Sales and Marketing

  • Jun 2014 - Jul 2015

  Hired and oversees a team of four Regional Sales & Marketing Manager in executing marketing strategy to drive sales and elevate customer experience. • Responsible for setting a strategic vision and guiding the successful implementation of sales and marketing programs, initiatives, technology, and operations, as well as negotiating national advertising and marketing contracts with business partners and developing internet marketing strategies for the National Cortland Partners portfolio. • Liaison to and works with the COO, EVP, Directors of Investments and Directors of Operations and others for marketing related activities. • Provide oversight to, and coordination between corporate marketing and field marketing teams to ensure alignment of the organization’s initiatives. • Creates and oversee corporate initiatives and campaigns such as “Get Your Ask in Gear” an internal campaign to improve the Cortland portfolios overall online reputation. In the programs first 2.5 months overall scores for the company increased 10%. The program also created a 466% increase in four months in confirmed leases/revenue due to the increased scores accounting for an overall income gain of $264,000.00 • Oversee the development of custom community websites • Created annual marketing plan and audits for the entire portfolio. • Provide monthly content on internal intranet site and Marketing blog “Marketing Matters” featuring videos, tips, tricks, success stories and more. • Oversee the successful adoption of “Other-Centered” Sales technique and the leasing mystery shops. • Rolled out the first dedicated company call center within LevelOne • Created “The Reach” an outreach marketing campaign and training to take the negative stigma of ‘feet in the street/outreach’ marketing and provide the why and how of successful ‘Relationship Marketing’ • Serve on the National Apartment Association’s Marketing Advisory Board and the RealPage Content Management Subcommittee. Show less

• Regional Marketing Manager

  • Sep 2013 - Jun 2014

  Create, implement and manage the marketing programs, initiatives, strategies and rollouts that support the ongoing operational performance of the assets within the Texas and Louisiana portfolio. • Effectively provide advertising sources, which bring appropriate amounts of qualified traffic to each community enabling leasing performance to exceed stabilization goals. • Ensure tracking measures are in place for all advertising. • Based on findings, make recommendations to navigate accordingly the entry and or exit of ad sources based on performance measures. • Oversee the management and execution of marketing strategies and programs that support the achievement of the portfolio’s performance goals by creating and implementing action plans around leasing and marketing. • Provide dedicated operations and community support with relation to marketing and sales. • Perform weekly audits of all marketing sources to ensure accuracy and consistency with messaging, information, imagery and data feeds for pricing. • Visit sites under contract and provide comprehensive marketing budgets, advertising recommendations and marketing strategies. • Visit distressed assets, provide a detailed analysis of areas of concern, give suggested changes to improve traffic, net leases and overall conversion within a marketing plan that is developed to enhance community performance and move toward goals. • Guest Speaker for Apartment Internet Marketing (AIM) Conference 2013 Show less



Behringer Harvard Residential

• United States
• Real Estate
• 1 - 100 Employee

• Regional Marketing Coordinator

  • Jul 2011 - Sep 2013

  Began as Social Media Coordinator and was promoted to Regional Marketing Coordinator. • Develop and oversee all community marketing plans and marketing budgets for stabilized and new construction assets. • Provide ongoing marketing and training support to onsite associates. • Visit and provide in-depth marketing support to under-performing communities. • Maintain and led the development of thirty-eight community websites along with corporate website. • Develop and maintain corporate employee intranet. • Coordinate all collateral and promotional materials. • Oversee and develop social media content and online reputations. • Strategically identify, track and analyze the success of marketing sources and relationships. Show less



Lincoln Property Company

• United States
• Real Estate
• 400 - 500 Employee

• Assistant Manager

  • Jan 2008 - Jul 2011

  Assistant Manager (741 unit property) August 2010 - July 2011 Manage, inspect and schedule the make ready process of apartment vacancies. Collect, post and deposit rental income. Complete reports to the Corporate office consisting of Monthly Staff Bonus Reports, Trend, Marketing, Occupancy and Price/Leasing Analysis. Provide supervision of onsite personal. Manage and resolve resident concerns. Assist in leasing activity as needed. Awarded the 2010 Lincoln Super Star. Leasing Director January 2008 – August 2010 Direct the leasing office and its operations pertaining to staff and clients. Create and implement effective marketing materials and strategies. Provide attentive customer service while enhancing professional relationships between residents and coworkers. Maintained a consistent closing ratio over 40%. Awarded the 2009 Spirit of Lincoln, 2008 & 2009 Century Club, 2008 Leasing Professional of the Year (San Antonio), 2008 Top Leaser for Lincoln Property Company (San Antonio, Austin, Houston) and numerous quarterly sales awards. Show less



Wildwood Management Group

• Property Manager/Administrative Assistant

  • Aug 2006 - Jan 2008

  Maintained the day-to-day management of a twelve (12) property portfolio (Condominiums and Homeowner Associations) under the governing of the Board of Directors. Created an accountability system which documented inquiries, follow up and resolution to ensure superior customer service. Obtained bids from contractors and monitored their work in addition to attending regular after hour Board of Director and Membership meetings. Increased revenue by acquiring new business and implementing online payment processing. Show less



Aztec Promotional Group

• United States
• Advertising Services

• Sales Representative

  • Mar 2006 - Aug 2006

  Maintained a portfolio of Clients and managed the sales/design of promotional products for their various campaign and promotional needs. Specific clients in my portfolio included Texadelphia (Restaurant) and the University Co-Op Store (University of Texas at Austin) Maintained a portfolio of Clients and managed the sales/design of promotional products for their various campaign and promotional needs. Specific clients in my portfolio included Texadelphia (Restaurant) and the University Co-Op Store (University of Texas at Austin)



ACU Theatre Box Office

• Student Box Office Supervisor

  • Dec 2000 - Dec 2004

  • Supervised a crew of 4 other employees. • Responsible for all technical support for the Theatre Manager™ Box Office software • Handled a season ticket base of over 350+ patrons. • Phone and window ticket sales. • Website design and maintenance. • Supervised a crew of 4 other employees. • Responsible for all technical support for the Theatre Manager™ Box Office software • Handled a season ticket base of over 350+ patrons. • Phone and window ticket sales. • Website design and maintenance.