Experience

Fluidra

• Spain
• Manufacturing
• 700 & Above Employee

• Category Manager - Cleaners

  • Oct 2019 - Present

  Look after the cleaners category for Fluidra. Look after 3 brands - Zodiac, AstralPool and Baracuda. Planning and implementing of all marketing activities relating to the Cleaning Category that is required to achieve business objectives, drive profitable category growth. Marketing Strategy Development – Develop the cleaning strategy in conjunction with global initiative and local market demand Marketing Strategy Implementation - Implement marketing strategy and drive to boost sales and profitability. Ensure maintaining and gaining market share both in volume and quality of product being offered. Product Management - be the main point of contact for product related information, product life cycle management, promote products, monitor and boost sales n and profitability New Product Introduction – Create and design products for different channels based on Market demand and reduce channel conflict Brand Health and Development – Ensure the cleaning category brand image in maintained in all communication, packaging, online presence, and every aspect. Stakeholder Communication – maintain relationship with customers and help them with information, training material and day to day inquiries. Show less



Davco Australia Ltd (A Sika Company)

• Sydney, Australia

• Product Coordinator

  • Apr 2017 - Oct 2019

  - Responsible for all aspects of Product Life Management including product rationalization, product launches, product positioning and product development (NPI) - Manage and lead the NPI process (New Product Introduction) - Marketing of new products by working closely with key stakeholders (marketing, sales, R&D, Production & Logistics) in developing time integrated plans and executing to attain sales targets - Work closely with stakeholders regarding expectations of Bunnings including the management of the Bunnings website portal (POS, training, range requirements etc) - Create marketing collateral such as Data Sheets, brochures, flyers, internal and external communication pieces Show less



Parker Hannifin

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Marketing/Pricing Coordinator - FC Australasia

  • Jan 2011 - Apr 2017

   Manage marketing and pricing for the Fluid Connectors (FC) Division in Australasia which is Parker’s manufacturing wing and the largest business unit. Develop and implement marketing initiatives to increase sales and revenue, to align marketing activities with corporate five year strategy, monthly and quarterly pricing reports in conjunction with the pricing cell. In addition, currently still perform the majority of responsibilities assigned to the Marketing Officer role and provide support to the marketing team on a variety of projects. Show less

• Marketing Officer

  • May 2008 - Jan 2011



International Resources Group

• United States
• International Trade and Development
• 1 - 100 Employee

• PPP (Public Private Partnership) Consultant

  • 2005 - 2006