Experience

Kals Corpora Indonesia

• Indonesia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Creative

  • Nov 2019 - Present

  - Develop and implement distinct work plans, marketing strategies, and creative concepts that effectively differentiate the two brands- Designed and executed impactful campaigns, expressed by the successful Ramadhan 2022 campaign that earn an increase in product sales by over 55 billion Rupiahs within a one-month period- Implemented a highly successful ADS ad campaign, achieving a Click Through Rate (CTR) increase, with the top ad generating 10,249 impressions- Envision and implement engaging product photography and effective strategies for successful product launches.- Developed individual visual designs, brand identities, and brand guidelines to establish unique characteristics for each brand while ensuring consistent brand appearance- Oversee and arrange the visual development process for social media and digital content- Formulate budgets and schedules to ensure proper allocation of resources for diverse needs such as advertisements, campaigns, and photography Show less

• Graphic Designer

  • Nov 2017 - Nov 2019

  - Strategically curate social media designs to engage the target audience- Create impactful banners to enhance brand visibility and develop offline marketing collateral- Create website layouts to ensure optimal visibility and user-friendly experience, fostering credibility and building consumer trust- Produce motion graphics that could enhance the understanding of complex information for the viewers- Design packaging box, hangtag, poly-mailer, paper bag, and tote bag for great customer experience, also stationery items for the company Show less



PT. Pilar Mas Development

• Indonesia

• Graphic Designer

  • Aug 2015 - Feb 2016