Experience

Zidasht

• Iran
• Food & Beverages
• 1 - 100 Employee

• Trade Marketing Specialist

  • Feb 2021 - Present

  Analyze current status with different KPIPrepare sales Targets and track monthly, weekly and daily salesForecast sales by analyzing trendsPlan retail audit and research projectEvaluate and troubleshooting products categories and providing solutionPrepare Promotions and initiatives by Brand/Channels/SKUVisual merchandising plan (design planogram and define KPI to improve merchandising) Analyze current status with different KPIPrepare sales Targets and track monthly, weekly and daily salesForecast sales by analyzing trendsPlan retail audit and research projectEvaluate and troubleshooting products categories and providing solutionPrepare Promotions and initiatives by Brand/Channels/SKUVisual merchandising plan (design planogram and define KPI to improve merchandising)



Freelance

• Freelancer Translator and consultor

  • Nov 2017 - Feb 2021

  Translating the texts, scientific papers and professional text such as business plan from English to Persian and vice versaGiving consultation about marketing policies, product development and sales trends Translating the texts, scientific papers and professional text such as business plan from English to Persian and vice versaGiving consultation about marketing policies, product development and sales trends



Kayla Company

• Iran
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Product Manager

  • Jun 2016 - Nov 2017

  . Directed and coordinated marketing activities and policies to promote products . Reviewed the financial aspects of product development such as budgets, expenditures and research . and development appropriations . Initiated market research studies and analyzed findings. Applied sales forecasting techniques and strategic planning to verify sales and profitability of products . Completed quarterly forecasting and monthly financial reviews . Created high-quality marketing strategy including product marketing . Defined and tracked campaign effectiveness and adjusted strategies accordingly.



Borujerd Textile

• Senior Marketing and Sales Expert

  • Mar 2016 - Jun 2016

  Controlling the sales force and storesControlling the orders, pricing, quality requirement and deliveryMeeting the customers needs Developing monthly and yearly sales and promotions Controlling the sales force and storesControlling the orders, pricing, quality requirement and deliveryMeeting the customers needs Developing monthly and yearly sales and promotions



Everest Modern Pars Chain Stores

• Iran
• Retail Groceries
• 200 - 300 Employee

• Senior Purchasing Specialist

  • Jan 2012 - Feb 2014

  • Controlling the purchase and supply of all procured items• Negotiating price and terms of products with suppliers.• Establishing terms, pricing, quality requirements, delivery, and contracts.• Reviewing all contracts/agreements to achieve ‘best price/best quality’ purchasing.• Maintaining records of supplier contracts, agreements, goods ordered received.• Maximizing sales through effective merchandising. • Controlling the purchase and supply of all procured items• Negotiating price and terms of products with suppliers.• Establishing terms, pricing, quality requirements, delivery, and contracts.• Reviewing all contracts/agreements to achieve ‘best price/best quality’ purchasing.• Maintaining records of supplier contracts, agreements, goods ordered received.• Maximizing sales through effective merchandising.



Dessini

• Product Manager

  • Mar 2011 - Jan 2012

  •Reviewing current organizational effectiveness and making recommendations for improvements.• Analyzing sales figures and forecasting future sales volumes.• Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats.• Effectively managing, coaching, motivating and developing the sales teams.• Ensuring profit targets are achieved, margins maintained & expenses controlled.• Performing and arranging successful product demonstrations for customers. • Negotiating price and terms of products with overseas suppliers (mainly China and Turkey).• Setting product pricing for new product releases to meet revenue & profitability goals.



Buteye Sabz Zibaei (Yves Roches)

• Brand Manager

  • Mar 2010 - Mar 2011

  • Developed pricing strategies, balancing firm objectives and customer satisfaction.• Initiated market research studies or analyze their findings.• Negotiated with distributors to manage product distribution, establishing distribution networks or developing distribution strategies.• Attending trade fairs, exhibitions and conferences to promote brands.• Developing annual brand plans in partnership with the sales and insight teams.• Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations. • Initiated market research studies and analyzed findings. • Applied sales forecasting techniques (quarterly and monthly) and strategic planning to verify sales and profitability of products• Preserved brand integrity by monitoring the consistency and quality of marketing content• Traveled nationally and internationally to meet with customers



Hyperstar

• Iran
• Retail
• 300 - 400 Employee

• Section Manager

  • Sep 2009 - Oct 2010

  • Guided the team to ensure that productivity and customer service standards were sustained to the highest level• Visual merchandised in an innovative and striking way whilst adhering to company guidelines• Inspected layouts, advertising and other promotional material for adherence to specifications• Coordinated activities of departments, such as sales, graphic arts, media, finance, and research.• Involved in the recruitment and interviewing of new staff. • Guided the team to ensure that productivity and customer service standards were sustained to the highest level• Visual merchandised in an innovative and striking way whilst adhering to company guidelines• Inspected layouts, advertising and other promotional material for adherence to specifications• Coordinated activities of departments, such as sales, graphic arts, media, finance, and research.• Involved in the recruitment and interviewing of new staff.



Shirin Asal Food Industrial Group

• Iran
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Product Manager

  • Mar 2001 - May 2004

  • Directed and coordinated marketing activities and policies to promote products and services• Developed pricing strategies while balancing firm objectives with customer satisfaction maximization • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products• Completed quarterly forecasting and monthly financial review• Worked with communication and advertising team to drive internal promotion of company programs and guiding the principles • Coordinated and participated in promotion activities and trade shows• Traveled nationally and internationally to meet with customers• Defined and tracked campaigns effectiveness and adjusted strategies accordingly.• Led market launch of new products.