Experience

Waternet Su Hizmetleri

• Türkiye
• Wellness and Fitness Services
• 200 - 300 Employee

• Marketing Director

  • May 2023 - Present



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Head of Marketing

  • Aug 2022 - May 2023

• Senior Brand Manager

  • Aug 2021 - Aug 2022

  •Responsible for Nerf brand, supporting the establishment of the yearly marketing plans in line with global strategies for 2022•Responsible for creating the e-commerce and the digital strategy of Hasbro Turkey as an E-commerce lead



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Marketing Manager - Product&Commercial Lead

  • Jan 2021 - Aug 2021

  Reskilled with product management and led the new product strategy for the repositioning of Youth customers.- New revenue generator model launch- Digital only propositions- First Affiliation model for youth customers

• Marketing Manager - Marketing&Channel Lead

  • Dec 2019 - Jan 2021

  - Reshape loyalty strategy adopting to Covid’19 period by new benefits and digital mechanisms- First unlimited launch of Turkey w/ "Red makes it unlimited”- Digital sales strategy to grow behind digital channel- Led the strategy and the go to market plan of the first live digital show sponsorship w/ "Mücbir Sebepler"

• Senior Associate Marketing Manager, HVC Segment

  • Nov 2017 - Nov 2019

  - Sub-segment strategy- led the repositioning of the brand- First convergence project of VF Turkey "Digital Households" - Partnerships w/ Bein Connect, Netflix and Spotify.- New strategy for VIP customers- Revisit loyalty strategy- Event & Sponsorships management of Red. Led DasDas, Contemporary Istanbul, Odunpazarı Modern Museum sponsorships

• Associate Marketing Manager, Besiktas Segment & Sports Communication

  • Apr 2016 - Oct 2017

  - Launching the first digital scouting project ‘Future Black Eagles’ platform.- Led the Vodafone 38th İstanbul Marathon: Creating the strategy and go to market plan - Led the protocol launch of Vodafone Arena

• Marketing Specialist, Besiktas Unit & Sports Communication

  • Oct 2015 - Apr 2016

  • Responsible for monetizing the Vodafone’s sports investments • Established 'Black Eagle' into an experience-based digital loyalty club for Besiktas supporters• with more than 1M subscriptions by conducting a 360 marketing communication

• Management Trainee / Discover Attendee

  • Jul 2014 - Sep 2015

  cross functional training for 1 year-Online Services (Aug'14-Feb'15)-SME Segment Marketing (Feb'15-Sept'15)



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Brand Marketing Intern

  • May 2013 - Jun 2014

  - Responsible for preparing detailed market reports on Fruit Juice Market with ACNielsen data. - Having a role on the project of an upcoming product, attend on the focus group sessions to decide the target market of the product. - Responsible for preparing detailed market reports on Fruit Juice Market with ACNielsen data. - Having a role on the project of an upcoming product, attend on the focus group sessions to decide the target market of the product.