Experience

Planetary Group

• Musicians
• 1 - 100 Employee

• College Radio Promoter

  • Jan 2023 - Present



Bayonet Records

• United States
• Music
• 1 - 100 Employee

• Head of Marketing

  • Jan 2020 - Sep 2022

  • Thoughtfully executed and optimized social media strategy and targeted digital ad campaigns across platforms • Oversaw all updates and improvements to email campaigns and social platform posting with attention to insights and audience analytics; increased email open rate by 15% and Instagram follower count by 25% • Designed, developed, and delivered assets including but not limited to digital banners, retail banners, tour ad mats, artist bios, social media graphics, ad graphics, copy, and merch mock-ups • Coordinated with artist teams and Label Manager to create release schedules, develop marketing, and oversee pitching with distribution partners, PR, sync, radio, booking agents, and DSPs • Worked collaboratively with Label Manager and co-owner to create and maintain internal organization systems, spending budgets, and label branding, with a focus and deep investment on artist development Show less



KUPS 90.1FM Tacoma "The Sound"

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• • Feb 2019 - May 2020

  General Manager of the University of Puget Sound’s award winning, nationally ranked, student run radio station and record label. Oversee the stations 20-person management team, and in-turn all 120 student DJs. Also, responsible for the current and long-term brand vision. Duties include recruiting and management of all station employees, annual budgeting, payroll, branding and marketing, station relations, and student outreach.

• • Aug 2018 - Jan 2019

  Oversaw DJ hiring, scheduling, and mentoring via consistent communication with seven music directors, who in total, oversaw more than 120 DJs. Maintained and stored operations logs in accordance with FCC standards, and communicated with staff on a weekly basis.

• • Aug 2017 - Aug 2018

  Passionate Alternative Music Director who met individually with DJs to develop a creative direction for their radio shows and address questions about being an effective radio show host. Compiled a rotation of newly released music each week, and reported the most played albums to the NACC. Communicated with musicians from across the country to organize live in-studio performances and interviews for the enjoyment of the Tacoma community.



University of Puget Sound

• United States
• Higher Education
• 700 & Above Employee

• • Jul 2019 - Dec 2019

• • Aug 2018 - Dec 2019



Bayonet Records

• United States
• Music
• 1 - 100 Employee

• Intern

  • Jun 2019 - Aug 2019

  Work directly with label manager and label owner to handle day-to-day operations at an independent record label. Co-manage online store and in charge of organizing and maintaining stock of vinyl LPs, CDs, cassettes and label merchandise, as well as providing customer service via email regarding order concerns, alterations, or cancellations. Use Endicia, Shipstation & Shopify to complete these tasks. Write and publish blog posts for bayonetrecords.com and Mailchimp newsletters highlighting record releases, video releases, and tour announcements. Help with office organization and upkeep. Assist with social media presence, primarily on Twitter, Instagram, and Facebook. Design social media posts using Canva. Handle correspondence from label’s “info” email, responding to all inquiries. Review demos sent to this email and shared interesting submissions with label manager. Show less



Pynt Inc.

• Greater New York City Area

• Social Media Marketing Intern

  • Jun 2019 - Aug 2019

  Strategically and creatively assist CEO and partners in developing and executing the company's brand. Independently design and post daily content representing the brand via Instagram. Increased Instagram followers by 50%. Strategically and creatively assist CEO and partners in developing and executing the company's brand. Independently design and post daily content representing the brand via Instagram. Increased Instagram followers by 50%.



The Puget Sound Trail

• • Aug 2018 - Jun 2019

  Manage and consistently communicate with a team of four writers regarding story ideas, interview techniques, article structure, and adherence to AP style. Pay attention to smaller art organizations promoting diversity, equity, and inclusion to ensure an array of stories. Design pages for clarity and readability via Adobe InDesign and Photoshop weekly.

• • Aug 2017 - Aug 2018

  Pitched stories to and managed a team of writers. Ensured all statements made in the News section of the paper were true and attributed to a reliable source. Wrote engaging headlines and designed page spreads based on story importance and relevance.



Alder Arts Walk

• Tacoma, WA

• Lead Organizer

  • Jan 2019 - May 2019

  Coordinated volunteers and the booking of all musical and visual artists for an all day music and arts festival spanning 5 houses. Created social media content and promotional material for event. Raised upwards of $3000 through monthly house shows to pay festival artists equitably. Demonstrated exceptional communication and grassroots rapport building with artists, volunteers, and the community. https://www.youtube.com/watch?v=_3TOV295jPg Coordinated volunteers and the booking of all musical and visual artists for an all day music and arts festival spanning 5 houses. Created social media content and promotional material for event. Raised upwards of $3000 through monthly house shows to pay festival artists equitably. Demonstrated exceptional communication and grassroots rapport building with artists, volunteers, and the community. https://www.youtube.com/watch?v=_3TOV295jPg



City of Tacoma

• United States
• Government Administration
• 700 & Above Employee

• Office of Arts and Cultural Vitality Intern

  • May 2018 - Aug 2018

  Used academic research skills to attain knowledge and inform community members on equity, access, and inclusion in the public art realm. Digitized and organized Tacoma’s Municipal Art Collection files via Collector Systems. Assisted in organizing community events advocating for increased funding for art and culture programming Used academic research skills to attain knowledge and inform community members on equity, access, and inclusion in the public art realm. Digitized and organized Tacoma’s Municipal Art Collection files via Collector Systems. Assisted in organizing community events advocating for increased funding for art and culture programming



The Puget Sound Trail

• Tacoma, WA

• News Writer

  • Aug 2016 - May 2017

  Researched University related news topics, arranged meetings with community members, and conducted interviews in order to write factual and engaging stories weekly. Maintained a high standard of journalistic ethics by engaging in professional communication with various University and community contacts, and fact-checking stories. Researched University related news topics, arranged meetings with community members, and conducted interviews in order to write factual and engaging stories weekly. Maintained a high standard of journalistic ethics by engaging in professional communication with various University and community contacts, and fact-checking stories.